Questions this template answers
- How are clicks, cpc, and ctr trending?
- Which keyword values contribute most to clicks?
- Where should the team investigate or optimize Microsoft Ads performance?
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Templates / Google Sheets / Microsoft Ads Monthly High Level Report
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Free Microsoft Ads Monthly High Level Report Template for Google Sheets
A Microsoft Ads monthly high-level report for Google Sheets — track clicks, CPC, CTR, conversions, conversion rate, and CPA with a 12-month trend line, plus top-10 keywords, device stats, and a monthly performance table.
Get the template →
What You Can Learn from This Microsoft Ads Template
Use the report to answer practical performance questions with the fields and breakdowns already included in this template.
Best for
- Paid media managers
- Performance marketers
- Marketing agencies
Template setup
- 8 preselected metrics
- 4 reporting dimensions
- Google Sheets editable spreadsheet
- Live Microsoft Ads data through Adzviser
Metrics & Dimensions
The Microsoft Ads metrics and dimensions this template is pre-built with — no manual setup needed.
Metrics
Clicks
CPC
CTR
Conversions
Conversion Rate
CPA
Cost
Low Quality Clicks
Dimensions
Month
Keyword
Device
Account Name
Setup guide
How to Get Started
Set up your Microsoft Ads Google Sheets template in three simple steps.
1
Sign up for Adzviser
Create your account and start your 14-day trial for just $0.99. Cancel anytime. Start your trial →
2
Connect Microsoft Ads
Link your account through secure authentication and select the data you want to report on. Explore the Microsoft Ads connector →
3
Copy the template
Open the template in Google Sheets, connect Adzviser, and customize it to your needs. Learn about Google Sheets →
Related Templates
Explore more templates for Microsoft Ads or Google Sheets.
Microsoft Ads Monthly High Level Report FAQs
This template is prebuilt with 8 metrics and 4 dimensions, along with the charts, tables, formulas, or controls shown in the preview. The Metrics & Dimensions section above lists the exact fields included in this version.
Make a copy of the spreadsheet, connect Microsoft Ads to an Adzviser workspace, enter the exact workspace name in the adzviserQuery worksheet, and run Refresh all queries from the Adzviser add-on. Open the Microsoft Ads connector guide →
Yes. Connect the accounts to your Adzviser workspace, then select or query the accounts needed for the report. For agency workflows, you can also keep a separate copy per client so access, filters, and branding stay independent.
Use Refresh all queries for an on-demand update, or add an automatic refresh trigger from the Adzviser add-on's Schedule tab. Google Sheets triggers can run daily, weekly, or monthly. See refresh instructions →
Yes. You can change formulas, charts, pivot tables, formatting, queries, and tabs. Keep imported column names and ranges stable—or update anything that references them—so later refreshes continue feeding the report correctly.
Confirm that you copied the file, installed the Adzviser add-on, connected Microsoft Ads, and entered the exact workspace name expected by adzviserQuery. Run Refresh all queries and review any error shown in the add-on sidebar.
Yes. The template itself is free to copy and customize in your own account. You need an Adzviser account when you want to replace its sample data with a live Microsoft Ads connection and keep that data refreshed. See Adzviser pricing →
