Marketing analytics for in-house teams, from spend to results

Leadership wants to know what marketing is delivering. Sales wants to understand lead quality. Your campaign team needs to know where performance changed. Preparing answers can mean gathering the same data repeatedly for different audiences.

Adzviser brings your connected marketing and sales data into AI tools, spreadsheets, and BI reports. Investigate a campaign change, apply your company's definitions, and maintain the recurring views your team needs.

Bring campaign results and business outcomes into the same review

Retrieve performance from sources such as Google Ads, Meta Ads, and GA4. Add supported sales sources such as HubSpot when you need to examine what happens after a lead converts.

For example, a campaign review can place spend and conversions alongside qualified leads or pipeline stages. You choose the business definitions, reporting periods, and matching fields that make that comparison useful. Connecting sources makes the data available; joining records and deciding attribution remain part of your reporting logic.

Keep budgets, targets, and campaign notes in the review so your team can judge results in context.

How Bloomreach reduced repetitive paid media work

Bloomreach's customer story describes a paid media team that previously relied on manual exports, spreadsheet lookups, and CRM matching.

Senior Growth Marketing Manager James Flitcroft now uses Adzviser in a daily search-term workflow that incorporates product and brand guidance and prepares a CSV for him to review and upload. He describes completing the upload in three clicks, replacing repeated manual search-term work.

Adzviser supplies the reporting data for the workflow. James retains control of the campaign changes. The same access also supports his reviews of regional spend, account changes, and conversions.

Answer follow-up questions with your company's context

Use ChatGPT or Claude to investigate a question that comes out of a performance review:

Use Adzviser to retrieve Google Ads spend by campaign in the Acme workspace for this month through yesterday. Compare spending with the monthly campaign budgets I provide, show budget pacing, and flag campaigns we should review.

Then narrow the review by market, device, or another supported breakdown. Give the assistant your targets, conversion definitions, and relevant campaign changes so the analysis reflects your business.

Ask it to show the underlying figures and distinguish observations from possible explanations. Adzviser's reporting access is read-only; your team reviews recommendations and makes campaign changes. Use the current ChatGPT or Claude setup guide to connect.

Keep weekly reviews and quarterly reports ready

Use Google Sheets or Excel for budget models, targets, and calculations. In Sheets, save recurring queries and schedule refreshes for your reporting cadence.

Use relative dates for a rolling weekly review and fixed dates for a defined campaign period. Fixed dates preserve the reporting window; figures can still change when a source updates its reporting. Save a separate snapshot when you need to retain exactly what was presented.

For shared monitoring, build reports through Adzviser's Data Studio or Power BI connections. Your team can keep a consistent report structure and investigate exceptions as they arise.

Give the team room to work across accounts and tools

Every plan includes unlimited accounts within your selected sources, unlimited workspaces and team members, and all supported destinations. Each workspace holds up to one account per source; use separate workspaces for additional accounts from the same platform. Organize them by brand, market, or project, and use AI, spreadsheets, and dashboards together.

Adzviser does not charge per reporting query or refresh. Source API limits and destination capabilities still apply. Source allowances, warehouse row allowances, and support options vary by plan, while external provider charges are separate. Compare current plans.

If a report is difficult to set up, contact us with the sources, fields, and reporting period you need.

Try it on your next performance review

Choose a recurring report or a campaign question your team already has. Connect the required sources, verify the figures, and see which preparation steps Adzviser can remove.

Start your 14-day trial for $0.99