Adzviser vs Supermetrics: Which Platform Fits Modern Marketing Teams?

Marketing teams often compare Adzviser and Supermetrics when they need reliable connectors, dependable data pipelines, and efficient reporting workflows. Both platforms help marketers bring advertising, analytics, and ecommerce data into tools like Google Sheets and Looker Studio and Power BI. But their philosophies are very different. Supermetrics is built around a classic BI-first approach, while Adzviser is designed for an AI-native workflow where marketers can work directly with their data inside ChatGPT and Claude, alongside standard reporting tools.

Adzviser focuses on making data accessible, flexible, and affordable for everyday marketers, not just enterprise teams with complex data stacks. Supermetrics remains strong in traditional pipelines and supports more total connectors, but its pricing, account limits, paid add-ons, and restricted AI features often create friction for agencies and growing teams.

Head-to-Head Comparison: Adzviser vs Supermetrics

Why Many Marketers Choose Adzviser Over Supermetrics

Supermetrics is a mature solution—especially strong in Google Sheets and Looker Studio—but its pricing and usage limits can make scaling difficult for fast-growing marketing teams. Adzviser removes those constraints with unlimited accounts, flexible usage, and AI-first workflows designed to grow with you.

Below are the key areas where Adzviser offers more flexibility.

AI Workflows Without Restrictions

Supermetrics recently introduced AI-driven features, but they are available only to Enterprise or custom-plan customers. Even then, Supermetrics does not allow marketers to build custom GPTs or save preferences inside ChatGPT. Each query requires selecting a connector, choosing accounts, and repeating the process for each platform. This slows down cross-channel analysis.

Adzviser is built for AI from day one. With Adzviser’s workspace setup, you can group cross-channel accounts into a single workspace and start working with your data in ChatGPT or Claude—often just by referring to the workspace name, without extra details in your prompt. Adzviser also sends a spreadsheet copy of the exact dataset used in your AI chat, giving marketers a reliable ground truth whenever they want to verify results if ChatGPT hallucinates.

In addition, Adzviser allows users to create branded, sharable AI agents using its APIs on ChatGPT. These agents can include custom instructions, industry context, and tailored reporting logic. The result is a more personalized and automated workflow that fits how marketing teams actually operate. You can learn more here.

Full MCP Support at No Additional Cost

MCP is the connectors to AI tools like ChatGPT and Claude. Although Supermetrics supports MCP, its usage comes at a premium.

With Adzviser, one flat rate includes full MCP-based support, so your team can choose either ChatGPT or Claude for reporting, insights, optimization prompts, and automated workflows—without extra fees. This gives teams freedom to build their analytics stack around the AI tools they prefer.

Unlimited Account Connections on Every Plan

Connection limits are one of the biggest challenges teams face with Supermetrics. Its plans cap the number of accounts you can connect per data source. For example:

• Entry plan: 3 accounts per data source
• Mid-level plan: 7 accounts per data source
• Top plan: 10 accounts per data source
• Each additional account: $15 per month

Agencies and consultants often exceed these limits within days.

Adzviser does not impose account limits. A single plan can cover every client, every profile, and every account you manage.

Daily Data Refreshes Without Restrictions

Supermetrics restricts data refreshes based on plan level. Weekly refreshes are standard on the entry plan, while daily refreshes require upgrading to a more expensive tier.

Adzviser includes daily refreshes on all plans, with real-time on-demand refreshes supported on all destinations whether it’s AI chat and BI tools.

Lower Cost for Comparable Functionality

Supermetrics’ pricing is built around destinations, data sources, and account limits. Each destination like Google Sheets or Looker Studio requires its own subscription. Non-standard sources come with additional charges. Extra account connections cost another monthly fee.

Adzviser includes all destinations, all data sources, and unlimited accounts within your plan for a single price. As a bootstrapped company, Adzviser builds and maintains everything in-house, which allows the platform to deliver roughly ninety percent of Supermetrics’ capabilities at a significantly lower cost.

A More Agile, Customer-Focused Company

Supermetrics is a large, well-funded organization with a significant sales and marketing team. Its product roadmap is designed for enterprise-scale analytics and warehouse-focused workflows.

Adzviser operates with a lean engineering-driven approach. New features are rolled out quickly, user feedback leads directly to product improvements, and support is led directly by the founder, ensuring issues are resolved by someone deeply familiar with the platform.

User Feedback: Why Teams Move From Supermetrics to Adzviser

Marketers commonly cite three reasons for switching:

1. High costs from add-on fees and connector restrictions
2. Slow or unhelpful support experiences
3. Difficulty using AI features or building automated workflows

One verified reviewer summarized it this way:

“We switched from Supermetrics primarily due to its high costs and lackluster customer support. While it provided the essential data connectors we needed, the pricing structure was frustrating—paying thousands per year for a plan, only to be hit with steep add-on fees just to access an extra connector like TikTok. On top of that, support was slow and unhelpful.

Adzviser, on the other hand, offered a much more affordable solution with Looker and Google Sheets connectors included, plus a support team that’s responsive and proactive. The transition was an easy decision once we realized we could get the same functionality—if not better—without the excessive costs and support headaches.”
— Verified Capterra Reviewer ⭐⭐⭐⭐⭐

Which Platform Is Right for You?

Choose Supermetrics if your team relies heavily on large BI pipelines, custom transformations, or warehouse-first reporting. Organizations with established data teams and large budgets may find Supermetrics’ broader connector library useful.

Choose Adzviser if you want:

• A fully AI-native analytics workflow in ChatGPT or Claude
• Unlimited account connections
• Access to all supported data sources without extra fees
• Real-time and daily refreshes across all plans
• An affordable pricing model with no add-on destinations
• A flexible, intuitive platform built for marketers who need fast answers

Adzviser provides the freedom to connect any accounts, run any queries, and work across any destination without restrictions. It helps teams move faster and uncover insights directly through natural language, whether they are in ChatGPT, Claude, Google Sheets, Looker Studio or Power BI.

Start a 14-Day Trial for $0.99

If you work in Google Ads, Meta Ads, Google Analytics, or any major marketing platform, you can try Adzviser for 14 days for only $0.99. Connect your accounts, run queries in your preferred destination for reporting and analytics, and see how quickly you can generate reliable performance insights.

Adzviser is built for marketers who want flexible and affordable analytics with a strong focus in AI. Give it a try and see how it can streamline reporting and help your team make decisions faster.