Questions this template answers
- How are cost, cpm, and impressions trending?
- Which campaign name values contribute most to cost?
- Where should the team investigate or optimize Microsoft Ads performance?
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Templates / Data Studio / Microsoft Ads Overview
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Free Microsoft Ads Overview Dashboard Template for Data Studio
A Microsoft (Bing) Ads dashboard for Data Studio — track cost, CPM, impressions, clicks, CTR, CPC, revenue, and conversion rate at a glance, with trend charts, a top-campaigns table by CPC, and a top-ad-groups table by impressions.
Get the template →
What You Can Learn from This Microsoft Ads Template
Use the report to answer practical performance questions with the fields and breakdowns already included in this template.
Best for
- Paid media managers
- Performance marketers
- Marketing agencies
Template setup
- 9 preselected metrics
- 7 reporting dimensions
- Data Studio editable dashboard
- Live Microsoft Ads data through Adzviser
Metrics & Dimensions
The Microsoft Ads metrics and dimensions this template is pre-built with — no manual setup needed.
Metrics
Cost
CPM
Impressions
Clicks
CTR (%)
CPC
Revenue
All Revenue
Conversion Rate
Dimensions
Date
Campaign Name
Ad Group Name
Visitor Age Group
Visitor Gender
Visitor Country
Device Type
Setup guide
How to Get Started
Set up your Microsoft Ads Data Studio template in three simple steps.
1
Sign up for Adzviser
Create your account and start your 14-day trial for just $0.99. Cancel anytime. Start your trial →
2
Connect Microsoft Ads
Link your account through secure authentication and select the data you want to report on. Explore the Microsoft Ads connector →
3
Copy the template
Open the template in Data Studio, connect Adzviser, and customize it to your needs. Learn about Data Studio →
Related Templates
Explore more templates for Microsoft Ads or Data Studio.
Microsoft Ads Overview FAQs
This template is prebuilt with 9 metrics and 7 dimensions, along with the charts, tables, formulas, or controls shown in the preview. The Metrics & Dimensions section above lists the exact fields included in this version.
Make a copy of the dashboard, connect Microsoft Ads to an Adzviser workspace, and replace the template's sample source with your authorized Adzviser data source. Confirm that each chart uses the replacement source. Open the Microsoft Ads connector guide →
Yes. Connect the accounts to your Adzviser workspace, then select or query the accounts needed for the report. For agency workflows, you can also keep a separate copy per client so access, filters, and branding stay independent.
Data Studio requests data through the Adzviser data source and may cache results according to its configured freshness setting. You can manually refresh the report when you need to request the latest available Microsoft Ads data.
Yes. You can change charts, fields, filters, calculated fields, date controls, colors, logos, and pages while keeping the same Adzviser data source. Recheck a chart's field mapping if you replace its source.
The copied dashboard is probably still using its sample connection. Confirm that Microsoft Ads is connected in Adzviser, replace the report's sample source, and reconnect any chart that still points to the old data source.
Yes. The template itself is free to copy and customize in your own account. You need an Adzviser account when you want to replace its sample data with a live Microsoft Ads connection and keep that data refreshed. See Adzviser pricing →
