Questions this template answers
- How are cost per tap, taps, and impressions trending?
- Which campaign total budget values contribute most to cost per tap?
- Where should the team investigate or optimize Apple Ads performance?
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Templates / Google Sheets / Apple Ads Search Term and Keyword Analysis
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Free Apple Ads Search Term and Keyword Analysis Report Template for Google Sheets
An Apple Search Ads keyword and search term analysis report for Google Sheets — track cost, taps, impressions, CPA, conversion rate, and installs/downloads at a glance, with a daily performance trend chart broken down by campaign, keyword, and search term.
Get the template →
What You Can Learn from This Apple Ads Template
Use the report to answer practical performance questions with the fields and breakdowns already included in this template.
Best for
- Paid media managers
- Performance marketers
- Marketing agencies
Template setup
- 13 preselected metrics
- 9 reporting dimensions
- Google Sheets editable spreadsheet
- Live Apple Ads data through Adzviser
Metrics & Dimensions
The Apple Ads metrics and dimensions this template is pre-built with — no manual setup needed.
Metrics
Cost Per Tap
Taps
Impressions
Cost
Cost Per Acquisition
Conversion Rate
Total Cost Per Install
New Downloads
Re-Downloads
Total New Downloads
Total Re-Downloads
Installs
Tap-Through Rate
Dimensions
Campaign Name
Campaign Total Budget
Campaign Status
Keyword
Keyword Status
Keyword Display Status
Search Term
Search Term Source
Search Term Match Type
Setup guide
How to Get Started
Set up your Apple Ads Google Sheets template in three simple steps.
1
Sign up for Adzviser
Create your account and start your 14-day trial for just $0.99. Cancel anytime. Start your trial →
2
Connect Apple Ads
Link your account through secure authentication and select the data you want to report on. Explore the Apple Ads connector →
3
Copy the template
Open the template in Google Sheets, connect Adzviser, and customize it to your needs. Learn about Google Sheets →
Related Templates
Explore more templates for Apple Ads or Google Sheets.
Apple Ads Search Term and Keyword Analysis FAQs
This template is prebuilt with 13 metrics and 9 dimensions, along with the charts, tables, formulas, or controls shown in the preview. The Metrics & Dimensions section above lists the exact fields included in this version.
Make a copy of the spreadsheet, connect Apple Ads to an Adzviser workspace, enter the exact workspace name in the adzviserQuery worksheet, and run Refresh all queries from the Adzviser add-on. Open the Apple Ads connector guide →
Yes. Connect the accounts to your Adzviser workspace, then select or query the accounts needed for the report. For agency workflows, you can also keep a separate copy per client so access, filters, and branding stay independent.
Use Refresh all queries for an on-demand update, or add an automatic refresh trigger from the Adzviser add-on's Schedule tab. Google Sheets triggers can run daily, weekly, or monthly. See refresh instructions →
Yes. You can change formulas, charts, pivot tables, formatting, queries, and tabs. Keep imported column names and ranges stable—or update anything that references them—so later refreshes continue feeding the report correctly.
Confirm that you copied the file, installed the Adzviser add-on, connected Apple Ads, and entered the exact workspace name expected by adzviserQuery. Run Refresh all queries and review any error shown in the add-on sidebar.
Yes. The template itself is free to copy and customize in your own account. You need an Adzviser account when you want to replace its sample data with a live Apple Ads connection and keep that data refreshed. See Adzviser pricing →
