Questions this template answers
- How are average cpa, average cpc, and clicks trending?
- Which campaign name values contribute most to average cpa?
- Where should the team investigate or optimize Google Ads performance?
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Templates / Google Sheets / Google Ads Monthly Report Template
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Free Google Ads Monthly Report Template for Google Sheets
A multi-page Google Ads monthly performance report for Google Sheets — compare CPA, CPC, clicks, conversions, cost, CTR, impressions, and ROAS month-over-month with trend charts, plus dedicated breakdown pages by country, device type, and campaign name.
Get the template →
What You Can Learn from This Google Ads Template
Use the report to answer practical performance questions with the fields and breakdowns already included in this template.
Best for
- Paid media managers
- Performance marketers
- Marketing agencies
Template setup
- 4 report views shown in the preview
- 9 preselected metrics
- 6 reporting dimensions
- Google Sheets editable spreadsheet
- Live Google Ads data through Adzviser
Metrics & Dimensions
The Google Ads metrics and dimensions this template is pre-built with — no manual setup needed.
Metrics
Average Cpa (Cost Per Conversion)
Average Cpc
Clicks
Conversions
Cost
Ctr %
Impressions
Roas (Conversions Value Per Cost)
Value Per Conversion
Dimensions
Month
Campaign Name
Campaign Advertising Channel Type
Campaign Budget
Device
Geo Target Country
Setup guide
How to Get Started
Set up your Google Ads Google Sheets template in three simple steps.
1
Sign up for Adzviser
Create your account and start your 14-day trial for just $0.99. Cancel anytime. Start your trial →
2
Connect Google Ads
Link your account through secure authentication and select the data you want to report on. Explore the Google Ads connector →
3
Copy the template
Open the template in Google Sheets, connect Adzviser, and customize it to your needs. Learn about Google Sheets →
Related Templates
Explore more templates for Google Ads or Google Sheets.
Google Ads Monthly Report Template FAQs
This template is prebuilt with 9 metrics and 6 dimensions, along with the charts, tables, formulas, or controls shown in the preview. The Metrics & Dimensions section above lists the exact fields included in this version.
Make a copy of the spreadsheet, connect Google Ads to an Adzviser workspace, enter the exact workspace name in the adzviserQuery worksheet, and run Refresh all queries from the Adzviser add-on. Open the Google Ads connector guide →
Yes. Connect the accounts to your Adzviser workspace, then select or query the accounts needed for the report. For agency workflows, you can also keep a separate copy per client so access, filters, and branding stay independent.
Use Refresh all queries for an on-demand update, or add an automatic refresh trigger from the Adzviser add-on's Schedule tab. Google Sheets triggers can run daily, weekly, or monthly. See refresh instructions →
Yes. You can change formulas, charts, pivot tables, formatting, queries, and tabs. Keep imported column names and ranges stable—or update anything that references them—so later refreshes continue feeding the report correctly.
Confirm that you copied the file, installed the Adzviser add-on, connected Google Ads, and entered the exact workspace name expected by adzviserQuery. Run Refresh all queries and review any error shown in the add-on sidebar.
Yes. The template itself is free to copy and customize in your own account. You need an Adzviser account when you want to replace its sample data with a live Google Ads connection and keep that data refreshed. See Adzviser pricing →
