Questions this template answers
- How are profile followers, profile follows, and profile reach trending?
- Which media url values contribute most to profile followers?
- Where should the team investigate or optimize Instagram Insights performance?
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Free Organic Instagram Insights Overview Dashboard Template for Data Studio
A two-page Instagram Insights dashboard for Data Studio — an overview page tracking profile followers, profile engagement, and post engagement with a profile reach breakdown chart and a top-posts table, plus a Reel performance page by reach, interactions, and watch time.
Get the template →
What You Can Learn from This Instagram Insights Template
Use the report to answer practical performance questions with the fields and breakdowns already included in this template.
Best for
- Social media managers
- Content teams
- Marketing agencies
Template setup
- 2 report views shown in the preview
- 19 preselected metrics
- 3 reporting dimensions
- Data Studio editable dashboard
- Live Instagram Insights data through Adzviser
Metrics & Dimensions
The Instagram Insights metrics and dimensions this template is pre-built with — no manual setup needed.
Metrics
Profile Followers
Profile Follows
Profile Reach
Profile Comments
Profile Shares
Profile Website Clicks
Profile Likes
Profile Saves
Profile Reach Through Ad
Profile Reach Through Feed
Profile Reach Through Reels
Profile Reach Through Story
Post Total Interactions (Engagement)
Post Total Reactions
Post Reach
Post Likes
Post Shares
Post Reel Avg Watch Time
Post Reel Video Watch Total Time
Dimensions
Date
Media URL
Video Thumbnail URL
Setup guide
How to Get Started
Set up your Instagram Insights Data Studio template in three simple steps.
1
Sign up for Adzviser
Create your account and start your 14-day trial for just $0.99. Cancel anytime. Start your trial →
2
Connect Instagram Insights
Link your account through secure authentication and select the data you want to report on. Explore the Instagram Insights connector →
3
Copy the template
Open the template in Data Studio, connect Adzviser, and customize it to your needs. Learn about Data Studio →
Related Templates
Explore more templates for Instagram Insights or Data Studio.
Organic Instagram Insights Overview FAQs
This template is prebuilt with 19 metrics and 3 dimensions, along with the charts, tables, formulas, or controls shown in the preview. The Metrics & Dimensions section above lists the exact fields included in this version.
Make a copy of the dashboard, connect Instagram Insights to an Adzviser workspace, and replace the template's sample source with your authorized Adzviser data source. Confirm that each chart uses the replacement source. Open the Instagram Insights connector guide →
Yes. Connect the accounts to your Adzviser workspace, then select or query the accounts needed for the report. For agency workflows, you can also keep a separate copy per client so access, filters, and branding stay independent.
Data Studio requests data through the Adzviser data source and may cache results according to its configured freshness setting. You can manually refresh the report when you need to request the latest available Instagram Insights data.
Yes. You can change charts, fields, filters, calculated fields, date controls, colors, logos, and pages while keeping the same Adzviser data source. Recheck a chart's field mapping if you replace its source.
The copied dashboard is probably still using its sample connection. Confirm that Instagram Insights is connected in Adzviser, replace the report's sample source, and reconnect any chart that still points to the old data source.
Yes. The template itself is free to copy and customize in your own account. You need an Adzviser account when you want to replace its sample data with a live Instagram Insights connection and keep that data refreshed. See Adzviser pricing →
