Choose the right setup
Microsoft Ads MCP: official option or Adzviser?
Microsoft's beta gives agents direct, read-only access to Microsoft Advertising. Adzviser removes the developer-oriented setup and adds cross-channel reporting.
Run Microsoft's reporting server yourself
- SetupCreate a Microsoft Entra app and configure Azure CLI and OAuth
- PermissionsRead-only: query campaigns, ads, keywords and reports without changing Microsoft Advertising
- Reporting scopeMicrosoft Advertising only: analyze its campaign and reporting data
Best for: developers and technical ad teams evaluating Microsoft's beta.
Read Microsoft's setup guide →Report on Microsoft Ads without Azure setup
- SetupConnect Microsoft Ads in Adzviser—no Entra app, Azure CLI or OAuth setup required
- PermissionsRead-only: analyze spend, campaigns, keywords and conversions without changing Microsoft Ads
- Reporting scopeCross-channel: compare Microsoft Ads with Google Ads and your other channels
Best for: marketers and agencies that want cross-channel answers without Azure setup.
Start with Adzviser →Prompt ideas
Microsoft Ads prompts to try
Weekly Campaign Performance Summary
Get a concise weekly overview of your campaign KPIs.
Budget Allocation Optimizer
Find the ideal budget distribution across campaigns.
Google Ads vs Microsoft Ads Benchmark
Compare your Microsoft Ads performance to typical benchmarks.
Setup
Connect Microsoft Ads MCP in three steps
Connect Microsoft Ads to Adzviser
Create a workspace. In Adzviser, sign in to Microsoft Ads and allow Adzviser to read its reporting data.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Microsoft Ads.
Quick connection check
List my connected Microsoft Ads accounts and show the Adzviser workspace for each. After I choose one, return "Return on ad spend (ROAS)" for the last 7 complete days.
Try a deeper analysis
Analyze the Microsoft Ads budget allocation for the workspace I choose during the last 30 complete days. For each campaign, show: Daily Budget, Actual Spend, Conversions, ROAS, and Budget Utilization %. Identify campaigns that are underspending with high ROAS and campaigns that are overspending with low ROAS. Recommend a new budget distribution that maximizes overall ROAS.
Reporting coverage
