Reporting coverage
Microsoft Ads metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Microsoft Ads connector. Start with these examples or search the complete catalog.
Metrics
Browse all 54 metrics
- Impressions
- Clicks
- Cost
- CTR (%)
- Expected CTR (%)
- Historic expected CTR average (%)
- CPC
- CPM
- Ad relevance
- Historic ad relevance average
- Quality score
- Historic quality score average
- Impression share (%)
- Exact match impression share (%)
- Impressions lost to budget (%)
- Impressions lost to rank (% aggregated)
- Click share %
- Audience bid adjustment (%)
- Conversions
- All conversions
- Conversion rate
- All conversion rate
- Cost per conversion
- Cost per all conversions
- Assists from other ads
- Cost per assist
- Revenue
- All revenue
- Revenue per conversion
- Revenue per all conversions
- Return on ad spend (ROAS)
- Revenue per assist
- Phone impressions
- Phone calls
- Phone through rate
- Product Price
- Benchmark CTR
- Benchmark bid
- Low quality impressions
- Low quality clicks
- Low quality general clicks
- Low quality sophisticated clicks
- Low quality conversions
- Low quality impressions rate
- Low quality clicks rate
- Low quality conversion rate
- Top impression rate
- Absolute top impression rate
- Absolute top impression share lost to budget
- Top impression share lost to budget
- Top impression share lost to rank
- Absolute top impression share lost to rank
- Top impression share
- Absolute top impression share
Breakdowns
Browse all 89 breakdowns
- Account ID
- Account name
- Account number
- Account status
- Currency code
- Campaign ID
- Campaign name
- Campaign type
- Campaign labels
- Campaign status
- Budget name
- Budget status
- Budget association status
- Tracking template
- Custom parameters
- Ad group ID
- Ad group name
- Ad group labels
- Ad group status
- Language
- Ad group network
- Keyword ID
- Keyword
- Keyword labels
- Keyword status
- Bidded match type
- Delivered match type
- Current max CPC
- Ad ID
- Ad title
- Ad title part 1
- Ad title part 2
- Ad title part 3
- Ad type
- Ad labels
- Ad path part 1
- Ad path part 2
- Ad description
- Ad description 2
- Ad distribution
- Ad status
- Ad top position
- Ad extension id
- Ad extension type name
- Ad extension version
- Goal
- Goal ID
- Product brand
- Product title
- Product seller name
- Product offer language
- Product country of sale
- Product ID
- Product condition
- Product category 1
- Product category 2
- Product category 3
- Product category 4
- Product category 5
- Product type 1
- Product type 2
- Product type 3
- Product type 4
- Product type 5
- Product custom label 0
- Product custom label 1
- Product custom label 2
- Product custom label 3
- Product custom label 4
- Destination URL
- Final URL
- Final URL suffix
- Final mobile URL
- Final app URL
- Landing page experience
- Historic landing page experience average
- Audience id
- Audience name
- Audience association status
- Visitor age group
- Visitor gender
- Visitor city
- Visitor postal code
- Visitor metro area
- Visitor state/region
- Visitor country
- Device type
- Device operating system
- Search term
Setup
Connect Microsoft Ads MCP in three steps
Connect Microsoft Ads to Adzviser
Create a workspace. In Adzviser, sign in to Microsoft Ads and allow Adzviser to read its reporting data.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Microsoft Ads.
Quick connection check
List my connected Microsoft Ads accounts and show the Adzviser workspace for each. After I choose one, return "Return on ad spend (ROAS)" for the last 7 complete days.
Try a deeper analysis
Analyze the Microsoft Ads budget allocation for the workspace I choose during the last 30 complete days. For each campaign, show: Daily Budget, Actual Spend, Conversions, ROAS, and Budget Utilization %. Identify campaigns that are underspending with high ROAS and campaigns that are overspending with low ROAS. Recommend a new budget distribution that maximizes overall ROAS.
Prompt ideas
Microsoft Ads prompts to try
Weekly Campaign Performance Summary
Get a concise weekly overview of your campaign KPIs.
Budget Allocation Optimizer
Find the ideal budget distribution across campaigns.
Google Ads vs Microsoft Ads Benchmark
Compare your Microsoft Ads performance to typical benchmarks.
Choose the right setup
Microsoft Ads MCP: official option or Adzviser?
Microsoft's beta gives agents direct, read-only access to Microsoft Advertising. Adzviser removes the developer-oriented setup and adds cross-channel reporting.
Run Microsoft's reporting server yourself
- SetupCreate a Microsoft Entra app and configure Azure CLI and OAuth
- PermissionsRead-only: query campaigns, ads, keywords and reports without changing Microsoft Advertising
- Reporting scopeMicrosoft Advertising only: analyze its campaign and reporting data
Best for: developers and technical ad teams evaluating Microsoft's beta.
Read Microsoft's setup guide →Report on Microsoft Ads without Azure setup
- SetupConnect Microsoft Ads in Adzviser—no Entra app, Azure CLI or OAuth setup required
- PermissionsRead-only: analyze spend, campaigns, keywords and conversions without changing Microsoft Ads
- Reporting scopeCross-channel: compare Microsoft Ads with Google Ads and your other channels
Best for: marketers and agencies that want cross-channel answers without Azure setup.
Start with Adzviser →
