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Microsoft Ads Prompt Library
Ready-to-use AI prompts to analyze your Microsoft Ads campaigns, optimize spend, and generate actionable reports. Customize with your account name and date range, then paste into ChatGPT, Claude, or Gemini.
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See available Microsoft Ads metrics & breakdowns →Reporting
Weekly Campaign Performance Summary
Get a concise weekly overview of your campaign KPIs.
Pull the campaign performance data from my Microsoft Ads account for the last 30 days. Show a summary table with columns: Campaign Name, Impressions, Clicks, CTR, Avg CPC, Conversions, Conversion Rate, Cost, and Revenue. Sort by Cost descending. Add a row at the bottom for totals. Highlight any campaigns where CTR dropped more than 20% compared to the previous period.
Reporting
Monthly Executive Report
Generate a boardroom-ready report with key metrics and trends.
Generate a monthly executive report for my Microsoft Ads account covering the last 30 days. Include: 1) Total spend, conversions, and ROAS with month-over-month change percentages. 2) Top 5 campaigns by conversion volume. 3) Top 5 campaigns by ROAS. 4) Bottom 3 underperforming campaigns with reasons. 5) A brief paragraph summarizing overall performance and 3 actionable recommendations for next month.
Reporting
Ad Group Performance Breakdown
Drill into ad group-level data to find top and bottom performers.
From my Microsoft Ads account for the last 30 days, show a detailed ad group performance breakdown. Include: Campaign Name, Ad Group Name, Impressions, Clicks, CTR, Avg CPC, Conversions, Cost per Conversion, and Revenue. Flag any ad groups with a Cost per Conversion more than 50% above the account average. Group results by campaign.
Reporting
Device Performance Comparison
Compare how your ads perform across devices.
Analyze device-level performance for my Microsoft Ads account during the last 30 days. Break down by device type (Desktop, Mobile, Tablet) and show: Impressions, Clicks, CTR, Avg CPC, Conversions, Conversion Rate, Cost, and ROAS. Which device has the highest ROAS? Which device has the most wasted spend?
Reporting
Search Terms Report
Review actual search queries triggering your ads.
Pull the search terms report from my Microsoft Ads account for the last 30 days. Show the top 30 search terms by impressions with: Search Term, Impressions, Clicks, CTR, Conversions, and Cost. Highlight any search terms with high spend but zero conversions as candidates for negative keywords.
Optimization
Budget Allocation Optimizer
Find the ideal budget distribution across campaigns.
Analyze the budget allocation for my Microsoft Ads account during the last 30 days. For each campaign, show: Daily Budget, Actual Spend, Conversions, ROAS, and Budget Utilization %. Identify campaigns that are underspending with high ROAS and campaigns that are overspending with low ROAS. Recommend a new budget distribution that maximizes overall ROAS.
Optimization
Bid Strategy Recommendations
Analyze current bidding and recommend strategy changes.
Review the bidding strategies for all campaigns in my Microsoft Ads account during the last 30 days. For each campaign, show: Current Bid Strategy, Avg CPC, Conversions, CPA, and ROAS. Recommend which campaigns should switch bid strategies (e.g., from Manual CPC to Target CPA, or Enhanced CPC to Maximize Conversions). Explain the reasoning for each recommendation.
Optimization
Negative Keyword Opportunities
Identify wasteful search terms to add as negative keywords.
From the search terms report for my Microsoft Ads account during the last 30 days, identify all search terms that: 1) Had 10+ clicks but zero conversions. 2) Had a CPC above the account average. 3) Are clearly irrelevant. Present them in a table with: Search Term, Clicks, Cost, and Reason for Exclusion. Suggest match types for each negative keyword.
Optimization
Microsoft Audience Network Analysis
Evaluate performance on the Microsoft Audience Network.
Compare Search Network vs Audience Network performance for my Microsoft Ads account during the last 30 days. Show: Network, Impressions, Clicks, CTR, CPC, Conversions, CPA, and ROAS. Is the Audience Network delivering efficient conversions? Should budget be shifted between networks? Recommend specific network bid adjustments.
Optimization
Location Bid Adjustment Analysis
Optimize geographic targeting based on regional performance.
Break down campaign performance by location for my Microsoft Ads account during the last 30 days. Show: Location, Impressions, Clicks, CTR, Conversions, CPA, and ROAS. Identify the top 5 locations by ROAS and the bottom 5 by CPA. Recommend specific bid adjustments for each location.
Analysis
Google Ads vs Microsoft Ads Benchmark
Compare your Microsoft Ads performance to typical benchmarks.
Analyze the overall performance metrics for my Microsoft Ads account during the last 30 days. Show: Total Impressions, Clicks, CTR, Avg CPC, Conversions, CPA, and ROAS. Compare these to industry benchmark ranges for Microsoft Ads. Is the account performing above or below average? Which metrics have the most room for improvement?
Analysis
Day-of-Week & Hour Analysis
Discover the best days and hours for your ads.
Analyze day-of-week and hour-of-day performance for my Microsoft Ads account during the last 30 days. Show: Day/Hour, Impressions, Clicks, CTR, Conversions, CPA, and ROAS. Identify the best 5 time slots and the worst 5. Recommend ad scheduling adjustments to focus budget on peak performance windows.
Analysis
Keyword Match Type Performance
Evaluate which match types deliver the best ROI.
Analyze keyword performance by match type for my Microsoft Ads account during the last 30 days. Compare Exact, Phrase, and Broad match keywords across: Impressions, Clicks, CTR, CPC, Conversions, CPA, and ROAS. Which match type delivers the best ROAS? Recommend specific match type changes for the top 10 keywords by spend.
Analysis
Impression Share Analysis
Understand where you're losing impression share.
Analyze impression share data for my Microsoft Ads account during the last 30 days. For the top 15 campaigns, show: Impression Share, Lost IS (Budget), Lost IS (Rank), and Absolute Top IS. Which campaigns are losing the most impression share? Is the loss primarily budget-related or rank-related? Recommend specific actions to recover lost impression share.
Analysis
Demographic Performance Analysis
Analyze how different age and gender segments perform.
Analyze demographic performance for my Microsoft Ads account during the last 30 days. Break down by age group and gender: Impressions, Clicks, CTR, Conversions, CPA, and ROAS. Which demographic segments are most profitable? Which are wasting budget? Recommend demographic bid adjustments and suggest excluding any segments with consistently poor performance.
Audit
Account Health Check
Run a comprehensive health check on your Microsoft Ads account.
Perform a comprehensive account health check for my Microsoft Ads account using data from the last 30 days. Evaluate: 1) Account structure (campaigns, ad groups, keywords per ad group). 2) Budget utilization across campaigns. 3) Overall CTR, CPA, and ROAS benchmarks. 4) Percentage of spend going to converting vs non-converting keywords. 5) Ad groups with fewer than 2 active ads. Give an overall health score from 1-10 and list the top 5 issues to fix.
Audit
Wasted Spend Audit
Find where your ad budget is being wasted.
Audit wasted spend in my Microsoft Ads account for the last 30 days. Identify: 1) Keywords with 50+ clicks and zero conversions. 2) Ad groups with CPA more than 2x the account average. 3) Campaigns with less than 1% conversion rate. 4) Irrelevant search terms. Calculate the total wasted spend and what ROAS could look like if this waste were eliminated.
Audit
Ad Extension Audit
Check that all ad extensions are properly set up.
Audit the ad extensions for my Microsoft Ads account using data from the last 30 days. Check which campaigns have: Sitelinks, Callouts, Structured Snippets, Call Extensions, Location Extensions, and Action Extensions. For each extension type, show usage rate and CTR impact. Identify campaigns missing critical extensions and recommend which to add.
Audit
Quality Score Audit
Analyze Quality Scores and find improvement opportunities.
Audit the Quality Scores across my Microsoft Ads account for the last 30 days. Show a distribution of Quality Scores (1-10) across all keywords. For keywords with Quality Score below 5, show: Keyword, Quality Score, Expected CTR, Ad Relevance, Landing Page Experience, and Current CPC. What percentage of spend goes to keywords with QS below 5? Estimate potential CPC savings if all keywords were brought to QS 7+.
Audit
Conversion Tracking Audit
Verify your conversion tracking is complete and accurate.
Audit conversion tracking for my Microsoft Ads account using data from the last 30 days. Check: 1) How many conversion goals are configured? 2) Are there campaigns with significant spend but zero conversions? 3) Are UET tags firing correctly across all pages? 4) Is there a large discrepancy between click-through and view-through conversions? List any potential tracking gaps and recommend fixes.
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