Choose the right setup
Google Ads MCP: official server or Adzviser?
Google offers a tool for engineering teams to run themselves. Adzviser is the ready-to-use option for marketers who want answers from their data.
Run Google Ads reporting on your own server
- SetupRun and maintain the server with a Google Cloud project, developer token and OAuth
- PermissionsRead-only: query reports and inspect Google Ads resources without changing campaigns
- Reporting scopeGoogle Ads only: analyze its campaign and reporting data
Best for: developers who want full technical control.
Read Google's documentation →Report on Google Ads without developer setup
- SetupConnect Google Ads in Adzviser without a Cloud project or developer credentials
- PermissionsRead-only: analyze campaigns, spend, conversions and search terms without changing Google Ads
- Reporting scopeCross-channel: compare Google Ads with your other connected marketing and revenue sources
Best for: marketers and agencies that want cross-channel reporting without developer setup.
Start with Adzviser →Prompt ideas
Google Ads prompts to try
Weekly performance
Summarize campaign KPIs and material changes.
Budget review
Compare spend, conversion volume and ROAS before reallocating budget.
Search-term analysis
Find costly search terms and missed conversion opportunities.
Setup
Connect Google Ads MCP in three steps
Connect Google Ads to Adzviser
Create a workspace, authorize Google Ads and select the account for that workspace.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about your Google Ads campaigns.
Quick connection check
List my connected Google Ads accounts and show the Adzviser workspace for each. After I choose one, return Cost, Clicks and Conversions for the last 7 complete days by campaign.
Try a deeper analysis
Analyze the Google Ads budget allocation for the workspace I choose during the last 30 complete days. For each campaign, show: Daily Budget, Actual Spend, Conversions, ROAS, and Budget Utilization %. Identify campaigns that are underspending (less than 80% utilization) with high ROAS, and campaigns that are overspending with low ROAS. Recommend a new budget distribution that maximizes overall ROAS while keeping total budget the same.
Reporting coverage
