Prompt ideas
Start with these Google Ads questions in Claude
Skip the spreadsheet export. Ask Claude to investigate campaigns, keywords, search terms, devices, and geographic performance directly.
Catch budget leaks
“Show campaigns with rising spend and falling conversions over the last 30 days.”
Clean up search terms
“Find high-cost search terms with no conversions and group them into negative-keyword themes.”
Explain performance shifts
“Compare CPA and ROAS by device, campaign, and week.”
Want more ideas? Browse the complete Google Ads prompt library →
Adzviser or Google's official Google Ads MCP?
Both routes give Claude read-only Google Ads data. The practical difference is who handles the infrastructure and whether you need other marketing sources in the same conversation.
| Consideration | Google's official MCP | Adzviser MCP |
|---|---|---|
| Setup | Google Cloud project, developer token, OAuth credentials, Python runtime | Connect from the Claude Directory and complete managed OAuth |
| Google Ads access | Read-only | Read-only |
| Other data | Google Ads only | Google Ads plus connected analytics, commerce, social, and CRM sources |
| Best fit | Developers who want a free, self-managed Google implementation | Marketers and agencies that want a no-code, cross-channel workflow |
If you only need Google Ads and your team is comfortable maintaining Google Cloud credentials and a local server, Google's official MCP is a strong option. Adzviser is designed for a one-click Claude Directory setup, multiple accounts, and questions that combine paid search with GA4, Search Console, Shopify, Meta Ads, or CRM data.
