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Google Ads Prompt Library
Ready-to-use AI prompts to analyze your Google Ads campaigns, optimize spend, and generate actionable reports. Customize with your account name and date range, then paste into ChatGPT, Claude, or Gemini.
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See available Google Ads metrics & breakdowns →Reporting
Weekly Campaign Performance Summary
Get a concise weekly overview of your campaign KPIs with trend indicators.
Pull the campaign performance data from my Google Ads account for the last 30 days. Show a summary table with columns: Campaign Name, Impressions, Clicks, CTR, Avg CPC, Conversions, Conversion Rate, and Cost. Sort by Cost descending. Add a row at the bottom for totals. Highlight any campaigns where CTR dropped more than 20% compared to the previous period.
Reporting
Monthly Executive Report
Generate a boardroom-ready report with key metrics, trends, and recommendations.
Generate a monthly executive report for my Google Ads account covering the last 30 days. Include: 1) Total spend, conversions, and ROAS with month-over-month change percentages. 2) Top 5 campaigns by conversion volume. 3) Top 5 campaigns by ROAS. 4) Bottom 3 underperforming campaigns with reasons. 5) A brief paragraph summarizing overall performance and 3 actionable recommendations for next month.
Reporting
Ad Group Performance Breakdown
Drill into ad group-level data to identify top and bottom performers.
From my Google Ads account for the last 30 days, show me a detailed ad group performance breakdown. Include: Campaign Name, Ad Group Name, Impressions, Clicks, CTR, Avg CPC, Conversions, Cost per Conversion, and ROAS. Flag any ad groups with a Cost per Conversion more than 50% above the account average. Group results by campaign.
Reporting
Device Performance Comparison
Compare how your ads perform across mobile, desktop, and tablet.
Analyze device-level performance for my Google Ads account during the last 30 days. Break down by device type (Mobile, Desktop, Tablet) and show: Impressions, Clicks, CTR, Avg CPC, Conversions, Conversion Rate, Cost, and ROAS. Which device has the highest ROAS? Which device has the most wasted spend (highest cost with lowest conversion rate)?
Reporting
Day-of-Week Performance Heatmap
Discover which days of the week drive the best results.
For my Google Ads account during the last 30 days, break down performance by day of the week. Show a table with: Day, Impressions, Clicks, CTR, Conversions, Cost, and CPA. Identify the best day for conversions and the worst day for CPA. Suggest ad scheduling adjustments based on the data.
Reporting
Search Terms Report
Review which actual search queries are triggering your ads.
Pull the search terms report from my Google Ads account for the last 30 days. Show the top 30 search terms by impressions with: Search Term, Impressions, Clicks, CTR, Conversions, and Cost. Highlight any search terms with high spend but zero conversions as candidates for negative keywords.
Optimization
Budget Allocation Optimizer
Find the ideal budget distribution across campaigns based on ROAS.
Analyze the budget allocation for my Google Ads account during the last 30 days. For each campaign, show: Daily Budget, Actual Spend, Conversions, ROAS, and Budget Utilization %. Identify campaigns that are underspending (less than 80% utilization) with high ROAS, and campaigns that are overspending with low ROAS. Recommend a new budget distribution that maximizes overall ROAS while keeping total budget the same.
Optimization
Bid Strategy Recommendations
Analyze current bidding and recommend strategy changes.
Review the bidding strategies for all campaigns in my Google Ads account during the last 30 days. For each campaign, show: Current Bid Strategy, Avg CPC, Conversions, CPA, and ROAS. Based on the performance data, recommend which campaigns should switch bid strategies (e.g., from Manual CPC to Target CPA, or from Maximize Clicks to Target ROAS). Explain the reasoning for each recommendation.
Optimization
Negative Keyword Opportunities
Identify wasteful search terms to add as negative keywords.
From the search terms report for my Google Ads account during the last 30 days, identify all search terms that: 1) Had 10+ clicks but zero conversions, 2) Had a CPC above the account average, or 3) Are clearly irrelevant to the business. Present them in a table with: Search Term, Clicks, Cost, and Reason for Exclusion. Suggest which match type (exact, phrase, broad) to use for each negative keyword.
Optimization
Ad Copy A/B Test Analysis
Compare ad variations and identify winning headlines and descriptions.
Analyze ad-level performance for my Google Ads account during the last 30 days. For ad groups that have multiple active ads, compare their performance metrics: Headlines, CTR, Conversion Rate, and ROAS. Identify the winning ad variations and suggest which underperformers should be paused. Recommend new headline ideas based on patterns in the top-performing ads.
Optimization
Location Bid Adjustment Analysis
Optimize geographic targeting based on regional performance.
Break down campaign performance by location for my Google Ads account during the last 30 days. Show: Location, Impressions, Clicks, CTR, Conversions, CPA, and ROAS. Identify the top 5 locations by ROAS and the bottom 5 by CPA. Recommend specific bid adjustments (increase/decrease percentage) for each location to optimize performance.
Optimization
Keyword Match Type Optimization
Evaluate which match types deliver the best ROI.
Analyze keyword performance by match type for my Google Ads account during the last 30 days. Compare Exact, Phrase, and Broad match keywords across: Impressions, Clicks, CTR, CPC, Conversions, CPA, and ROAS. Which match type delivers the best ROAS? Are there broad match keywords with high spend and low conversions that should be narrowed? Recommend specific match type changes for the top 10 keywords by spend.
Analysis
Week-over-Week Trend Detection
Spot performance shifts and anomalies week over week.
Compare this week vs last week performance for my Google Ads account during the last 30 days. Show week-over-week changes for: Impressions, Clicks, CTR, CPC, Conversions, CPA, Cost, and ROAS. Flag any metric that changed by more than 15% with a ⚠️ emoji. For each flagged metric, provide a possible explanation and suggested action.
Analysis
Conversion Path Analysis
Understand which campaigns and keywords drive conversions.
Analyze the conversion data for my Google Ads account during the last 30 days. Show: 1) Top 10 converting keywords with their CPA and ROAS. 2) Top 5 converting campaigns with conversion trends over the period. 3) Conversion rate by device type. 4) Average days to conversion if available. Provide insights on which conversion paths are most efficient and where there are bottlenecks.
Analysis
Competitor Auction Insights
Analyze how you stack up against competitors in the ad auction.
Pull the auction insights data for my Google Ads account during the last 30 days. Show: Impression Share, Overlap Rate, Position Above Rate, Top of Page Rate, and Abs. Top of Page Rate for the top competing domains. Which competitors are gaining impression share? Where are we losing ground? Recommend strategies to improve our competitive position.
Analysis
Audience Segment Performance
Evaluate which audience segments deliver the best results.
Analyze audience segment performance for my Google Ads account during the last 30 days. Break down by audience type (in-market, affinity, remarketing, similar audiences) and show: Impressions, Clicks, CTR, Conversions, CPA, and ROAS. Which audience segments have the highest conversion rate? Which should receive higher bid adjustments? Are there underperforming segments to exclude?
Analysis
Hour-of-Day Performance Analysis
Find the best and worst hours to run your ads.
Analyze hourly performance for my Google Ads account during the last 30 days. Show performance by hour of day (0-23): Impressions, Clicks, CTR, Conversions, CPA, and ROAS. Create a ranking from best to worst hours based on CPA. Recommend an ad schedule that focuses budget on the top-performing hours and reduces spend during low-performing hours.
Audit
Account Health Check
Run a comprehensive health check on your Google Ads account.
Perform a comprehensive account health check for my Google Ads account using data from the last 30 days. Evaluate: 1) Account structure (campaigns, ad groups, keywords per ad group). 2) Budget utilization across campaigns. 3) Overall CTR, CPA, and ROAS benchmarks. 4) Percentage of spend going to converting vs non-converting keywords. 5) Number of active ads per ad group (flag any ad groups with fewer than 2 active ads). Give an overall health score from 1-10 and list the top 5 issues to fix.
Audit
Wasted Spend Audit
Find exactly where your ad budget is being wasted.
Audit wasted spend in my Google Ads account for the last 30 days. Identify: 1) Keywords with 50+ clicks and zero conversions (show total cost wasted). 2) Ad groups with CPA more than 2x the account average. 3) Campaigns with less than 1% conversion rate. 4) Search terms that are irrelevant (potential negative keywords). Calculate the total wasted spend and what ROAS could look like if this waste were eliminated.
Audit
Quality Score Audit
Analyze Quality Scores across your account and find improvement opportunities.
Audit the Quality Scores across my Google Ads account for the last 30 days. Show a distribution of Quality Scores (1-10) across all keywords. For keywords with Quality Score below 5, show: Keyword, Quality Score, Expected CTR, Ad Relevance, Landing Page Experience, and Current CPC. What percentage of spend goes to keywords with QS below 5? Estimate the potential CPC savings if all keywords were brought to QS 7+.
Audit
Campaign Structure Review
Evaluate whether your campaign structure follows best practices.
Review the campaign structure of my Google Ads account using data from the last 30 days. Analyze: 1) Number of ad groups per campaign (flag any with more than 20). 2) Number of keywords per ad group (flag any with more than 15). 3) Number of active ads per ad group (flag any with fewer than 2 or more than 4). 4) Campaigns without sitelink extensions. 5) Ad groups sharing the same keywords across campaigns. Provide a restructuring recommendation for any flagged issues.
Audit
Conversion Tracking Audit
Verify your conversion tracking setup is complete and accurate.
Audit conversion tracking for my Google Ads account using data from the last 30 days. Check: 1) How many conversion actions are configured? 2) Are there campaigns with significant spend but zero conversions (possible tracking issues)? 3) Is there a large discrepancy between click-through and view-through conversions? 4) What does the conversion lag distribution look like — are most conversions happening within the first few days, or is there a long tail? List any potential tracking gaps and recommend fixes to ensure accurate measurement.
Audit
Extension & Asset Audit
Check that all ad extensions and assets are properly set up.
Audit the ad extensions and assets for my Google Ads account using data from the last 30 days. Check which campaigns have: Sitelinks, Callouts, Structured Snippets, Call Extensions, Location Extensions, and Image Extensions. For each extension type, show the CTR impact compared to ads without extensions. Identify campaigns missing critical extensions and recommend which extensions to add for maximum performance improvement.
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