CONNECT GOOGLE ADS TO MUSE
Set up Google Ads reporting in Muse
Adzviser retrieves the source data through its MCP reporting tools. Muse uses those results to answer your questions. Connect the source in Adzviser, then authorize Muse to use that connection.
Connect Google Ads in Adzviser
In Adzviser, sign in to Google Ads and allow Adzviser to read its reporting data. Add the source to the workspace you want to use in Muse.
Open Adzviser setup →Authorize Adzviser in Muse
Open Muse.ai and send: “Can you connect to custom Adzviser MCP at https://mcp.adzviser.com/http?” Select Connect on the Adzviser card, sign in to Adzviser, and select Complete Authorization via MCP. Return to Muse.
https://mcp.adzviser.com/httpVerify the first result
Ask Muse to list your Adzviser workspaces and their sources. Choose the workspace and confirm the account. Request a small report for a known period before expanding the analysis.
The Adzviser reporting connection is read-only. It can retrieve data for analysis; it cannot edit source records or campaigns.
A USEFUL FIRST GOOGLE ADS REPORT
Find the campaigns behind a higher acquisition cost
Build a report you can check
Compare the last seven complete days with the preceding seven days for one Google Ads account. Return campaign cost, clicks, conversions and conversion value for both periods. Rank campaigns by their absolute increase in cost, then identify those with falling conversions. Show CPA and ROAS beside the underlying amounts so a small campaign does not dominate the review solely through a large percentage change.
Recalculate the account total from the amounts
For a combined CPA, divide total cost by total conversions; for ROAS, divide total conversion value by total cost. Averaging campaign ratios can give a different answer. Mark a zero denominator as unavailable. Recent conversions can arrive after the initial report, so treat the newest period as provisional when reviewing performance.
Turn the largest change into a focused follow-up
Ask Muse to inspect the campaign contributing most to the cost increase, keeping the same dates and conversion measure. Request the available ad-group or search-term detail in a separate table. Use the result to choose what to investigate in Google Ads before changing a budget.
Metrics for this report: Cost; Clicks; Conversions; Conversion Value; Average Cpa (Cost Per Conversion); Roas (Conversions Value Per Cost).
Relevant breakdowns: Campaign Name; Account Currency Code.
These are starting fields, not a promise that every combination belongs in one report. Use separate requests for different reporting levels and check the full field catalog for additional coverage.
COPY INTO MUSE
Run your first Google Ads analysis
Paste this after connecting. Change the period or research subject to match your question, and let Muse confirm the selection before retrieving results.
Use Adzviser to analyze Google Ads. List my workspaces and ask which connected account to use. Compare the last seven complete days with the preceding seven days for one Google Ads account. Return campaign cost, clicks, conversions and conversion value for both periods. Rank campaigns by their absolute increase in cost, then identify those with falling conversions. Show CPA and ROAS beside the underlying amounts so a small campaign does not dominate the review solely through a large percentage change. Use these metrics in compatible reports: Cost, Clicks, Conversions, Conversion Value, Average Cpa (Cost Per Conversion), Roas (Conversions Value Per Cost). Relevant breakdowns: Campaign Name, Account Currency Code. Check field compatibility and use separate tables for different reporting levels. State the actual reporting dates or observation window. Show the supporting rows, then give a short conclusion and one next investigation. Label missing data and separate observed changes from possible explanations.
