Connect Microsoft Ads to Claude

CONNECTOR SETUP

Start using Microsoft Ads in Claude

Connect Microsoft Ads to Adzviser, add Adzviser to Claude, and start asking questions about your data.

Connect Microsoft Ads to Adzviser

In Adzviser, sign in to Microsoft Ads and allow Adzviser to read its reporting data.

Add Adzviser to Claude

Open Adzviser in Claude's connector directory, select Connect, and sign in to your Adzviser account when asked.

Open Adzviser in Claude ↗

Ask your first Microsoft Ads question

Ask Claude to list your Adzviser workspaces and show the ad account connected to each. Choose a workspace, pick a date range, and ask what you want to know.

CHOOSE THE RIGHT CLAUDE CONNECTOR

Microsoft Ads in Claude: Microsoft's official Advertising MCP server vs. Adzviser's read-only reporting connector

This side-by-side comparison covers Microsoft's official Advertising MCP server and Adzviser's read-only Microsoft Ads reporting connector in Claude. Microsoft's beta gives agents direct, read-only access to Microsoft Advertising. Adzviser removes the developer-oriented setup and adds cross-channel reporting.

Microsoft's official Advertising MCP server

Run Microsoft's reporting server yourself

Setup

Create a Microsoft Entra app and configure Azure CLI and OAuth. This is a manual Claude connection: run the server, make its MCP address reachable, add it as a custom connector, and authorize it. Team and Enterprise workspaces require an owner to add the connector first.

What it helps you do

Review Microsoft Advertising campaigns, ads, keywords, and reports.

Can it make changes?

Read-only: review campaigns, ads, keywords and reports without changing Microsoft Advertising.

Data included

Microsoft Advertising only: analyze its campaign and reporting data.

Best for: developers and technical ad teams evaluating Microsoft's beta.

Read Microsoft's setup guide

Adzviser's read-only Microsoft Ads reporting connector

Analyze Microsoft Ads with your other marketing data in Claude

Setup

Connect Microsoft Ads in Adzviser, then add Adzviser in Claude.

What it helps you do

Ask Claude about campaigns, spend, conversions and search terms. Choose the connected account and date range when prompted, then continue with follow-up questions.

Can it make changes?

Read-only reporting; Claude cannot change anything in Microsoft Ads through Adzviser.

Data included

Ask Claude to analyze Microsoft Ads alongside connected advertising, analytics, commerce, email, and CRM sources.

Best for: marketers and agencies that want read-only Microsoft Ads reporting beside other marketing and revenue data in Claude.

Open Adzviser in Claude

COPY-AND-PASTE PROMPT

Try a complete Microsoft Ads analysis in Claude

Choose the right connected account, run a useful analysis, and get the supporting numbers and next steps in one response.

Google Ads vs Microsoft Ads Benchmark OPEN IN PROMPT LIBRARY

Compare your Microsoft Ads performance to typical benchmarks.

First, show the ad account connected for Microsoft Ads in each Adzviser workspace. Ask me which one I want to analyze. Then run this analysis: Analyze the overall performance metrics for the workspace I choose during the last 30 complete days. Show: Total Impressions, Clicks, CTR, Avg CPC, Conversions, CPA, and ROAS. Compare these to industry benchmark ranges for Microsoft Ads. Is the account performing above or below average? Which metrics have the most room for improvement? Start with the main takeaway, show the supporting numbers in a table, and suggest three next steps. If part of the answer is uncertain, say what information is missing.

ANALYSIS PLAN

Shape a Microsoft Ads decision brief for Claude

Give Claude a clear scope, ask it to show its evidence, and finish with practical next steps for your team to review.

Use the Microsoft Ads prompt library for a deeper brief

01NUMBERS

Start with the numbers

Review recent campaign results and the metrics behind the headline. Ask for the underlying figures and a clearly named comparison period.

See the “Weekly Campaign Performance Summary” prompt

02CONTEXT

Separate facts from explanations

Compare your Microsoft Ads performance to typical benchmarks. Ask Claude to label possible causes as explanations to investigate, not facts.

See the “Google Ads vs Microsoft Ads Benchmark” prompt

03NEXT STEPS

Turn the findings into next steps

Compare spend and results across campaigns to identify budget decisions that deserve closer review. Request a short list of actions to consider, the evidence for each, and what to measure next.

See the “Budget Allocation Optimizer” prompt

Reporting coverage

Microsoft Ads reporting coverage for Claude

54supported metrics

89supported breakdowns

Complete field catalogBrowse all metrics & breakdowns for Microsoft Ads

Trusted by Agencies, Freelancers, and Founders

See how marketers are using Adzviser's MCP integration to analyze their Microsoft Ads data with Claude.

Ryan Whiteside

Adzviser is the Supermetrics replacement we've been looking for. Adzviser delivers the same essential functionality at a much better price point, with far superior customer support. The added bonus of a ChatGPT connector allows for seamless data analysis in a way that enhances workflow efficiency.

Digital Marketing DirectorTwo Wheels Marketing

Jared Laidlaw

I appreciate Adzviser's per-client workspace setup, which simplifies organizing data sources compared to setting them up via channels. The customer support is excellent and responsive, addressing my issues swiftly. The pricing is competitive and scales nicely with business growth, which is crucial for me.

Managing DirectorOrchard Financial Marketing

Adam Orris

It is so simple to create your integration with all the supplied connectors. I also love the ability to send data to Gsheets and Looker for automation. The best part is being able to chat with your data inside of ChatGPT's. Adzviser really helps you along the way as well. The customer support is superb.

Director of Data and AnalyticsDisruptive Advertising

Saar Bell

Adzviser completely transformed the way I handle marketing data! Connecting all my sources to Google Sheets, Looker, and ChatGPT was unbelievably simple — no endless setup or technical headaches. Everything runs fast, accurate, and at a fraction of the cost compared to other tools I’ve tried. The customer support is extremely personal and responsive.

Company OwnerBellaPOINT

Powering data-driven decisions for 15K+ companies across 100 countries

Microsoft Ads to Claude Integration FAQs

MCP (Model Context Protocol) is a secure, standardized way to connect AI assistants like Claude to external data sources. Adzviser uses MCP to enable Claude to access your Microsoft Ads data in real-time, allowing you to ask questions and get insights directly within Claude. View all Claude integrations →

Open Adzviser's official listing in the Claude Directory, click Connect to Claude, and complete the authorization flow. Claude can then query the Microsoft Ads data in your Adzviser workspace without an MCP URL, API credentials, or manual configuration. Connect Adzviser to Claude →

With Adzviser's MCP integration, you can access all standard Microsoft Ads metrics including impressions, clicks, spend, conversions, CTR, CPC, and ROAS. View all Microsoft Ads metrics and breakdowns →

Once your Microsoft Ads data is connected to an Adzviser workspace, open Adzviser in the Claude Directory, click Connect to Claude, and authorize access. There is no MCP URL or custom connector configuration to enter.

Adzviser offers a $0.99 14-day trial to get started. All plans include unlimited account connections, unlimited MCP queries, and access to all destinations. After the trial, pricing is based on the number of data sources you use. View pricing details →

Yes! Adzviser offers a library of ready-to-use AI prompts specifically designed for Microsoft Ads. These prompts cover reporting, optimization, analysis, and auditing — customize them with your account name and date range, then paste into Claude. Browse Microsoft Ads AI prompts →

Microsoft Ads (formerly Bing Ads) is Microsoft's paid search advertising platform. It covers paid campaigns on Bing, Yahoo, and partner networks. It tracks metrics like impressions, clicks, spend, conversions, CTR, CPC, and ROAS.

Yes! For organic search performance on Bing, use Bing Webmaster Tools. It tracks your website's organic clicks, impressions, CTR, average position, and search query performance—separate from paid advertising. Connect Bing Webmaster Tools to Claude →

The overview shows the AI tools that work with Adzviser, how to connect them, and what you can analyze. This page stays focused on connecting Microsoft Ads to Claude. Explore the Microsoft Ads MCP server →

Supercharge your data-driven decisions
with Adzviser

Start 14-day trial

Have a question?

Talk to us