Reporting coverage
Meta Ads metrics & breakdowns
Compare Facebook and Instagram ad spend, purchases and creative performance at campaign, ad-set or ad level. These are reporting fields from your connected Meta Ads account, not the public Meta Ad Library.
Metrics
Browse all 191 metrics
- Reach
- Frequency
- Impressions
- Actions
- Social Spend
- Total Action Value
- Return On Ad Spend (ROAS)
- Quality Ranking
- Engagement Rate Ranking
- Conversion Rate Ranking
- Spend
- Cost Per 1000 People Reached
- CPM
- Cost Per Any Action
- Link Clicks
- Outbound Clicks
- Unique Outbound Clicks
- CTR (Link Click-Through Rate)
- Unique CTR (Link Click-Through Rate)
- Outbound CTR
- Unique Outbound CTR
- Clicks (All)
- Unique Clicks (All)
- CTR (All)
- Unique CTR (All)
- CPC (Link)
- Cost Per Unique Link Click
- Cost Per Outbound Click
- Cost Per Unique Outbound Click
- CPC (All)
- Cost Per Unique Click (All)
- 30-Second Video Views
- Video Watches At 25%
- Video Watches At 50%
- Video Watches At 75%
- Video Watches At 95%
- Video Watches At 100%
- Video Average Watch Time
- Video Play Actions
- ThruPlay Actions
- Cost Per ThruPlay
- Avg. Canvas View Time
- Avg. Canvas View Percentage
- Estimated Ad Recall Lift (People)
- Estimated Ad Recall Lift Rate (%)
- Cost Per Estimated Ad Recall Lift (People)
- Website Purchase ROAS
- Total Purchases
- Total Adds To Cart
- Total Checkouts Initiated
- Total Content Views
- Total Searches
- Total Adds To Wishlist
- Total Completed Registrations
- Page Engagements
- Page Likes
- Page Subscribes
- Post Comments
- Post Engagements
- Post Reactions
- Post Saves
- Post Shares
- Photo Views
- Event Responses
- Check-Ins
- New Messaging Conversations
- New Messaging Conversations Within 7 Days
- Blocked Message Conversations
- Three-Second Video Views
- Website Adds Payment Info
- Website Adds To Wishlist
- Website Registrations Completed
- Website Custom Conversions
- Website Checkouts Initiated
- Website Leads
- Website Purchases
- Website Searches
- Website Content Views
- Website Adds To Cart
- Website Custom Pixel Event
- Landing Page Views
- Ad Click (Mobile App)
- Ad Impression (Mobile App)
- Contact (Total)
- Contact (Website)
- Contact (Mobile App)
- Contact (Offline)
- Customize Product (Total)
- Customize Product (Website)
- Customize Product (Mobile App)
- Customize Product (Offline)
- Donate (Total)
- Donate (Website)
- Donate (On Facebook)
- Donate (Mobile App)
- Donate (Offline)
- Find Location (Total)
- Find Location (Website)
- Find Location (Mobile App)
- Find Location (Offline)
- Schedule (Total)
- Schedule (Website)
- Schedule (Mobile App)
- Schedule (Offline)
- Start Trial (Total)
- Start Trial (Website)
- Start Trial (Mobile App)
- Start Trial (Offline)
- Submit Application (Total)
- Submit Application (Website)
- Submit Application (Mobile App)
- Submit Application (Offline)
- Subscribe (Total)
- Subscribe (Website)
- Subscribe (Mobile App)
- Subscribe (Offline)
- On-Facebook Purchases
- On-Facebook Workflow Completion
- On-Facebook Leads
- On-Facebook Post Saves
- Leads (Form)
- Phone Number Clicks
- Cost Per 3-Second Video Views
- Cost Per Ad Click (Mobile App)
- Cost Per Ad Impression (Mobile App)
- Cost Per Submit Application
- Cost Per Contact
- Cost Per Donate
- Cost Per Find Location
- Cost Per Customize Product
- Cost Per Schedule
- Cost Per Start Trial
- Cost Per Subscribe
- Cost Per App Install
- Cost Per Game Play
- Cost Per Credit Spend Action
- Cost Per Mobile App Achievement Unlocked
- Cost Per Mobile App Add To Basket
- Cost Per Mobile App Add To Wishlist
- Cost Per Mobile App Checkout Initiated
- Cost Per Mobile App Content View
- Cost Per Mobile App Credit Spent
- Cost Per Mobile App Install
- Cost Per Mobile App Level Completed
- Cost Per Mobile App Payment Info Add
- Cost Per Mobile App Purchase
- Cost Per Mobile App Rating Submitted
- Cost Per Mobile App Registration Completed
- Cost Per Mobile App Search
- Cost Per Mobile App Starts
- Cost Per Mobile App Tutorial Completed
- Cost Per Other Mobile App Action
- Cost Per On-Facebook Purchase
- Cost Per Workflow Completion On Facebook
- Cost Per On-Facebook Lead
- Cost Per On-Facebook Post Saves
- Cost Per On-Facebook Phone Number Click
- Cost Per On-Facebook Get Directions Click
- Cost Per Website Add Of Payment Info
- Cost Per Website Add To Cart
- Cost Per Website Add To Wishlist
- Cost Per Website Registration Completed
- Cost Per Website Custom Pixel Event
- Cost Per Website Checkout Initiated
- Cost Per Website Lead
- Cost Per Website Purchase
- Cost Per Website Search
- Cost Per Website Content Views
- Cost Per Total Purchases
- Cost Per Landing Page View
- Cost Per Page Engagement
- Cost Per Page Like
- Cost Per Post Comment
- Cost Per Post Engagement
- Cost Per Post Reaction
- Cost Per Post Share
- Cost Per Photo View
- Cost Per Event Response
- Cost Per Check-In
- Cost Per New Messaging Conversations Within 7 Days
- Cost Per New Messaging Conversations
- Purchase Conversion Value
- Content Views Conversion Value
- Website Adds Of Payment Info Conversion Value
- Website Adds To Cart Conversion Value
- Website Adds To Wishlist Conversion Value
- Website Registrations Completed Conversion Value
- Website Checkouts Initiated Conversion Value
- Website Leads Conversion Value
- Website Purchases Conversion Value
- Website Searches Conversion Value
Breakdowns
Browse all 93 breakdowns
- Account Name
- Account ID
- Campaign Name
- Campaign ID
- Ad Set Name
- Ad Set ID
- Ad Name
- Ad ID
- Impression Device
- Place Page ID
- Publisher Platform
- Platform Position
- Device Platform
- Gender
- Age
- Country
- Region
- Comscore Market
- Product ID
- Business Name
- Business Country
- Business City
- Account Status
- Account Currency
- Account Timezone
- Account Timezone ID
- Account Timezone Offset From UTC
- Account Spend Cap
- Account Amount Spent
- Account Balance
- Account Funding Source
- Campaign Objective
- Campaign Delivery Status
- Campaign Delivery Issues
- Campaign Tags
- Campaign Buying Type
- Campaign Spending Limit
- Campaign Start Date
- Campaign End Date
- Campaign Created Date
- Campaign Daily Budget
- Campaign Lifetime Budget
- Is Campaign Using SKAdNetwork
- Ad Set Delivery Status
- Ad Set Delivery Issues
- Ad Set Tags
- Ad Set Bid Type
- Ad Set Bid Amount
- Ad Set Start Date
- Ad Set End Date
- Ad Set Created Date
- Ad Set Daily Budget
- Ad Set Lifetime Budget
- Ad Set Lifetime Minimum Spend Target
- Ad Set Lifetime Spend Cap
- Ad Set Target Audience
- Ad Set Targeting Audience Maximum Age
- Ad Set Targeting Audience Minimum Age
- Ad Set Targeting Audience Country Location
- Ad Set Targeting Audience Country Groups
- Ad Set Targeting Audience Location Type
- Ad Set Targeting Audience Geographic Locations
- Ad Set Targeting Audience Excluded Geographic Locations
- Ad Set Targeting Audience Genders
- Ad Set Targeting Audience Languages
- Ad Set Targeting Audience Detailed Targeting
- Ad Set Targeting Audience Publisher Platforms
- Ad Set Targeting Included Custom Audiences
- Ad Set Targeting Excluded Custom Audiences
- Ad Set Promoted Object
- Ad Effective Status
- Ad Tags
- Ad Preview Shareable Link
- Ad Delivery Status
- Ad Delivery Issues
- Ad Bid Amount
- Ad Review Feedback
- Ad Tracking Specs
- Ad Created Date
- Ad Last Edited Date
- Ad Creative Name
- Ad Creative Title
- Ad Creative Body
- Ad Creative Object Type
- Ad Creative Call-To-Action Type
- Ad Creative Thumbnail URL
- Ad Creative Image URL
- Ad Creative Destination URL
- Ad Creative Link URL
- Ad Creative URL Tags
- Ad Creative Instagram Media
- Ad Creative Facebook URL
- Ad Creative Video URL
Adzviser can split conflicting breakdown combinations into separate, labeled datasets in one response—for example, separate age and country reports. Keep the attribution window, account time zone and reporting dates consistent when comparing results with Ads Manager.
Meta Ads field referenceSetup
Connect Meta Ads MCP in three steps
Connect Meta Ads to Adzviser
Create a workspace, authorize Meta and select the ad account for that workspace.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about your Meta Ads campaigns.
Quick connection check
List my connected Meta Ads accounts and show the Adzviser workspace for each. After I choose one, return Spend, Purchases and Purchase ROAS for the last 7 complete days by campaign.
Try a deeper analysis
Analyze the Meta Ads budget allocation for the workspace I choose during the last 30 complete days. For each campaign, show: Daily Budget, Actual Spend, Conversions, ROAS, and Budget Utilization %. Identify campaigns that are underspending with high ROAS and campaigns that are overspending with low ROAS. Recommend a new budget distribution that maximizes overall ROAS while keeping total budget the same.
Prompt ideas
Meta Ads prompts to try
Weekly performance
Summarize campaign KPIs and material changes.
Budget review
Compare spend, purchases and ROAS before reallocating budget.
Creative fatigue check
Find material delivery and performance shifts over time.
Choose the right setup
Meta Ads AI Connectors or Adzviser?
The key difference is control. Meta's connector can change your ad account. Adzviser is deliberately read-only and combines Meta Ads with your other marketing and revenue sources.
Create and manage Meta campaigns
- SetupConnect Meta's AI connector to a supported AI assistant; Meta notes that some accounts may not have every tool or feature yet
- PermissionsCan create, change and analyze campaigns, ad sets, ads and supported catalog workflows
- Reporting scopeMeta Ads only: work with its campaign, account and catalog data
Best for: advertisers who want an AI assistant to create and manage Meta campaigns.
Set up Meta's connector →Report on Meta Ads across channels
- SetupConnect Meta Ads once in Adzviser; no campaign-management permission is requested
- PermissionsRead-only: analyze campaigns, spend, audiences and creatives without making account changes
- Reporting scopeCross-channel: compare Meta Ads with Google Ads, Shopify, HubSpot and other connected sources
Best for: marketers and agencies that want cross-channel answers without giving AI permission to change campaigns.
Start with Adzviser →
