Reporting coverage
Shopify metrics & breakdowns
Track store sales and returns, compare products and sales channels, or inspect inventory. Order-level UTM fields also help you explore the marketing context recorded with an order.
Metrics
Browse all 15 metrics
- Gross sales
- Discounts
- Returns
- Net sales
- Shipping
- Tax
- Duties
- Total sales
- Items
- Orders
- Inventory value
- Inventory quantity
- Cost of goods sold
- Gross profit
- Customer count
Breakdowns
Browse all 61 breakdowns
- Shop Name
- Product SKU
- Product ID
- Variant ID
- Product title
- Variant title
- Product tags
- Product price
- Product description
- Product vendor
- Product type
- Product image URL
- Product created datetime
- Product cost per item
- Is gift card
- Order ID
- Order name
- Order note
- Order tags
- Order created datetime
- Order closed datetime
- Order cancelled datetime
- Shipping address 1
- Shipping address 2
- Shipping phone
- Shipping post code
- Shipping city
- Shipping province
- Shipping country
- Billing address 1
- Billing address 2
- Billing phone
- Billing post code
- Billing city
- Billing province
- Billing country
- Channel
- Channel (App name)
- Order confirmed
- Currency
- Order email
- Fully paid
- Location name
- Is returning customer
- Fulfillment status
- Landing page URL
- Referral code
- Order referrer URL
- UTM content
- UTM term
- UTM medium
- UTM source
- UTM campaign name
- Referring channel
- Traffic type
- Customer ID
- Customer first name
- Customer last name
- Customer email
- Customer last order created datetime
- Customer account created datetime
Setup
Connect Shopify MCP in three steps
Connect Shopify to Adzviser
Create a workspace, enter your myshopify.com store name and authorize Adzviser.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about your Shopify store.
Quick connection check
List my connected Shopify stores and show the Adzviser workspace for each. After I choose one, return Gross sales, Returns, Net sales and Orders for the last 7 complete days by day.
Try a deeper analysis
Analyze Shopify product pricing for the workspace I choose during the last 30 complete days. For each product, show Current Price, Units Sold, Revenue, and Average Discount Applied. Identify products where high sales volume suggests room for a price test, low volume suggests an offer may help, or frequent discounting may be eroding revenue. Recommend the products to review first and explain the evidence behind each recommendation.
Prompt ideas
Shopify prompts to try
Weekly sales
Summarize revenue, orders and returns.
Product review
Compare sales, discounts, returns and margin by product.
Marketing attribution
Compare store revenue with connected advertising and analytics data.
Choose the right setup
Which Shopify MCP do you need?
Shopify's MCP servers help shopping agents serve customers before and after a purchase. Adzviser MCP helps merchants and analysts understand store performance.
Build an AI shopping and order assistant
- SetupBuild an app that connects Shopify's Storefront and Customer Accounts MCP servers
- PermissionsShopper-facing actions: can find products, manage carts, track orders and handle returns
- Reporting scopeCustomer experience only: use catalog, policy, cart and order-account data
Best for: developers building customer-facing shopping and account assistants.
Read Shopify's documentation →Report on Shopify store performance
- SetupConnect your Shopify store once in Adzviser; no customer-assistant app development is required
- PermissionsRead-only: analyze sales, orders, products and customers without changing the store
- Reporting scopeCross-channel: compare Shopify with advertising, analytics, email and CRM data
Best for: merchants, analysts and agencies that want Shopify reporting alongside their other marketing data.
Start with Adzviser →
