Reporting coverage
Instagram Insights metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Instagram Insights connector. Start with these examples or search the complete catalog.
Metrics
Browse all 62 metrics
- Profile Followers
- Profile Follows
- Profile Media Count
- Profile Views
- Profile External Link Taps
- Profile Accounts Engaged
- Profile New Followers
- Profile Lost Followers
- Profile Reach
- Profile Non-Follower Reach
- Profile Follower Reach
- Profile Reach Through Ad
- Profile Reach Through Feed
- Profile Reach Through Reels
- Profile Reach Through Story
- Profile Total Interactions
- Profile Total Interactions Through Ad
- Profile Total Interactions Through Feed
- Profile Total Interactions Through Reels
- Profile Total Interactions Through Story
- Profile Likes
- Profile Likes Through Ad
- Profile Likes Through Feed
- Profile Likes Through Reels
- Profile Likes Through Story
- Profile Shares
- Profile Shares Through Ad
- Profile Shares Through FEED
- Profile Shares Through Reels
- Profile Shares Through Story
- Profile Comments
- Profile Comments Through Ad
- Profile Comments Through Feed
- Profile Comments Through Reels
- Profile Comments Through Story
- Profile Saves
- Profile Saves Through Ad
- Profile Saves Through Feed
- Profile Saves Through Reels
- Profile Saves Through Story
- Profile Profile Email Contacts
- Profile Phone Call Clicks
- Profile Text Message Clicks
- Profile Get Directions Clicks
- Profile Book Now Clicks
- Profile Instant Experience Clicks
- Post Comments
- Post Reel Avg Watch Time
- Post Reel Video Watch Total Time
- Post Follows
- Post Likes
- Post Views
- Post Bio Link Clicks
- Post Calls
- Post Directions
- Post Emails
- Post Texts
- Post Profile Visits
- Post Shares
- Post Total Interactions (Engagement)
- Post Saved
- Post Reach
Breakdowns
Browse all 16 breakdowns
- Profile ID
- Instagram ID
- Profile Username
- Profile Name
- Profile Biography
- Profile Website
- Media ID
- Media Creation Datetime
- Media Type
- Media URL
- Media Permalink
- Media Product Type
- Media Shortcode
- Video Thumbnail URL
- Media Caption
- Media Comments Enabled
Setup
Connect Instagram Insights MCP in three steps
Connect Instagram Insights to Adzviser
Create a workspace. In Adzviser, sign in to Instagram Insights and allow Adzviser to read its reporting data.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Instagram Insights.
Quick connection check
List my connected Instagram professional profiles and show the Adzviser workspace for each. After I choose one, return "Post Bio Link Clicks" for the last 7 complete days.
Try a deeper analysis
Analyze Instagram posting patterns and engagement for the workspace I choose during the last 30 complete days. For each post: Day of Week, Time Posted, Reach, and Engagement Rate. Identify the top 5 time slots by engagement rate and the bottom 5. What's the optimal posting frequency? Recommend a posting schedule that maximizes reach and engagement.
Prompt ideas
Instagram Insights prompts to try
Weekly Engagement Summary
Get a weekly snapshot of your Instagram engagement metrics.
Posting Schedule Optimization
Find the best times and days to post.
Follower Growth Analysis
Understand what drives follower growth and loss.
