Reporting coverage
Facebook Insights metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Facebook Insights connector. Start with these examples or search the complete catalog.
Metrics
Browse all 65 metrics
- Total likes
- Page followers
- Page viewers
- Page post engagements
- Facebook visits
- Page views
- Page organic views
- Page paid views
- Total video views
- Organic video views
- Paid video views
- Auto-played video views
- Clicked to play video views
- Total 30s video views
- Unique 30s video views
- Organic 30s video views
- Paid 30s video views
- Auto-played 30s video views
- Clicked to play 30s video views
- Post likes
- Post comments
- Post shares
- Post views
- Post paid views
- Post organic views
- Post viewers
- Post clicks
- Post link clicks
- Post unique link clicks
- Post other clicks
- Post unique other clicks
- Post photo views
- Post unique photo views
- Post total reactions
- Post reactions: like
- Post reactions: love
- Post reactions: wow
- Post reactions: haha
- Post reactions: sad
- Post reactions: angry
- Post organic complete video views
- Post unique organic complete video views
- Post paid complete video views
- Post unique paid complete video views
- Post Total video view time (s)
- Post Organic video view time (s)
- Post Avg. video view time (s)
- Post Total 60s video views
- Post Total 15s video views
- Post video ad break impressions
- Post video ad break earnings
- Post video ad break CPM
- Reel views
- Reel play count
- Reel average watch time
- Reel followers
- Reel likes by reaction
- Reel reactions: like
- Reel reactions: love
- Reel reactions: wow
- Reel reactions: haha
- Reel reactions: anger
- Reel reactions: sad
- Reel social actions
- Reel total watch time
Breakdowns
Browse all 17 breakdowns
- Post ID
- Link to post
- Post message
- Post story
- Post publisher user id
- Post status type
- Post privacy
- Post image URL
- Post story tags
- Post creation datetime
- Reel ID
- Reel creation datetime
- Reel description
- Reel created by
- Reel length
- Reel url
- Reel thumbnail URL
Setup
Connect Facebook Insights MCP in three steps
Connect Facebook Insights to Adzviser
Create a workspace. In Adzviser, sign in to Facebook Insights and allow Adzviser to read its reporting data.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Facebook Insights.
Quick connection check
List my connected Facebook Pages and show the Adzviser workspace for each. After I choose one, return "Post clicks" for the last 7 complete days.
Try a deeper analysis
Analyze Facebook Insights content type performance for the workspace I choose during the last 30 complete days. Compare: Text Posts, Image Posts, Video Posts, Link Posts, Reels, and Stories. For each: Count, Average Reach, Average Engagement Rate, and Average Shares. Which format drives the most organic reach? Recommend an optimized content mix ratio.
Prompt ideas
Facebook Insights prompts to try
Weekly Page Engagement Summary
Get a weekly snapshot of your Facebook Page engagement.
Content Mix Optimization
Find the ideal mix of content types.
Follower Growth Analysis
Understand what drives follower growth.
