Choose the right setup
Marketo MCP: official option or Adzviser?
Adobe's Marketo server exposes a broad set of account operations. Adzviser keeps Marketo access read-only and connects its results to the rest of your funnel.
Create and manage Marketo assets
- SetupProvide REST API credentials from an MCP-enabled Marketo instance
- PermissionsCan create and change supported forms, programs, leads, emails and other Marketo assets
- Reporting scopeMarketo only: work with its data and account operations
Best for: Marketo specialists with REST API access and dedicated credentials.
Read Adobe's documentation →Report on Marketo across channels
- SetupConnect Marketo once in Adzviser with your instance credentials; no MCP server setup is required
- PermissionsRead-only: analyze campaign, lead and program performance without changing Marketo
- Reporting scopeCross-channel: compare Marketo with advertising, web analytics, CRM and revenue data
Best for: marketing and revenue teams focused on cross-funnel analysis.
Start with Adzviser →Prompt ideas
Marketo prompts to try
Weekly Campaign Performance
Weekly overview of Marketo campaign KPIs.
Nurture Program Optimization
Optimize nurture streams.
Lead Source Performance Analysis
Analyze lead source effectiveness.
Setup
Connect Marketo MCP in three steps
Connect Marketo to Adzviser
Create a workspace. Connect Marketo using your Client ID, Client Secret, and Munchkin ID.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Marketo.
Quick connection check
List my connected Marketo instances and show the Adzviser workspace for each. After I choose one, return "Email clicks" for the last 7 complete days.
Try a deeper analysis
Analyze Marketo nurture programs from the workspace I choose for the last 30 complete days. For each stream: Members, Engagement Rate, Exhaustion Rate, Conversion to MQL, and Drop-Off Points. Which streams need new content? Where do leads disengage? Recommend improvements.
Reporting coverage
