Reporting coverage
Marketo metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Marketo connector. Start with these examples or search the complete catalog.
Metrics
Browse all 28 metrics
- Activities
- Email sent
- Email delivered
- Email delivery rate
- Email opens
- Email opens (unique)
- Email open rate
- Email clicks
- Email clicks (unique)
- Email pending
- Email soft bounce
- Email hard bounce
- Email total bounces
- Email bounce rate
- Email unsubscribes
- Email unsubscribe rate
- Leads
- Leads (score >50)
- Leads (score >70)
- Leads (score >90)
- Average score
- Program total members
- Program new names
- Program new name (%)
- Program successes
- Program success (%)
- Program total cost
- Program cost per member
Breakdowns
Browse all 138 breakdowns
- Activity ID
- Activity lead ID
- Activity type ID (Activity)
- Activity campaign ID
- Activity date
- Activity time
- Activity primary attribute ID
- Activity primary attribute value
- Activity type ID
- Activity type name
- Activity type description
- Activity type primary attribute
- Campaign ID
- Campaign name
- Campaign description
- Campaign type
- Campaign is active
- Campaign start date
- Campaign start time
- Campaign end date
- Campaign end time
- Campaign recurrence type
- Campaign recurrence interval
- Campaign recurrence weekdays only
- Campaign recurrence weekdays
- Campaign recurrence day of month
- Campaign recurrence day of week
- Campaign recurrence week of month
- Campaign qualification type
- Campaign qualification interval
- Campaign qualification unit
- Campaign max members
- Campaign communication limit enabled
- Campaign smart list ID
- Campaign flow ID
- Campaign parent program ID
- Campaign workspace
- Campaign URL
- Campaign status
- Campaign created at date
- Campaign created at time
- Campaign updated at date
- Campaign updated at time
- Email ID
- Email name
- Email description
- Email template ID
- Email folder name
- Email subject
- Email status
- Email workspace
- Email pre-header
- Email CC fields
- Email is operational
- Email is text only
- Email open tracking disabled
- Email has View as Webpage
- Email URL
- Email from name
- Email from address
- Email reply-to
- Email created at date
- Email created at time
- Email updated at date
- Email updated at time
- Lead ID
- Lead company name
- Lead score
- Lead source
- Lead status
- Lead rating
- Lead relative score
- Lead priority
- Lead urgency
- Lead created at date
- Lead created at time
- Lead updated at date
- Lead updated at time
- Lead first name
- Lead last name
- Lead role
- Lead job title
- Lead email address
- Lead main phone
- Lead phone number
- Lead mobile phone number
- Lead site
- Lead department
- Lead industry
- Lead number of employees
- Lead country
- Lead city
- Lead state
- Lead postal code
- Lead website
- Lead unsubscribed status
- Lead unsubscribed reason
- Lead do not call status
- Lead do not call reason
- Program member lead ID
- Program member program ID
- Program member created at time
- Program member created at date
- Program member updated at time
- Program member updated at date
- Program member membership time
- Program member membership date
- Program member reached success time
- Program member reached success date
- Program member reached success
- Program member is exhausted
- Program member acquired by program
- Program member nurture cadence
- Program member status
- Program member status reason
- Program member track
- Program member registration code
- Program member registration likelihood
- Program member webinar URL
- Program member waitlist priority
- Program ID
- Program name
- Program description
- Program created at time
- Program created at date
- Program updated at time
- Program updated at date
- Program start time
- Program start date
- Program end time
- Program end date
- Program URL
- Program type
- Program channel
- Program tags
- Program status
- Program workspace
- Program costs
Setup
Connect Marketo MCP in three steps
Connect Marketo to Adzviser
Create a workspace. Connect Marketo using your Client ID, Client Secret, and Munchkin ID.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Marketo.
Quick connection check
List my connected Marketo instances and show the Adzviser workspace for each. After I choose one, return "Email clicks" for the last 7 complete days.
Try a deeper analysis
Analyze Marketo nurture programs from the workspace I choose for the last 30 complete days. For each stream: Members, Engagement Rate, Exhaustion Rate, Conversion to MQL, and Drop-Off Points. Which streams need new content? Where do leads disengage? Recommend improvements.
Prompt ideas
Marketo prompts to try
Weekly Campaign Performance
Weekly overview of Marketo campaign KPIs.
Nurture Program Optimization
Optimize nurture streams.
Lead Source Performance Analysis
Analyze lead source effectiveness.
Choose the right setup
Marketo MCP: official option or Adzviser?
Adobe's Marketo server exposes a broad set of account operations. Adzviser keeps Marketo access read-only and connects its results to the rest of your funnel.
Create and manage Marketo assets
- SetupProvide REST API credentials from an MCP-enabled Marketo instance
- PermissionsCan create and change supported forms, programs, leads, emails and other Marketo assets
- Reporting scopeMarketo only: work with its data and account operations
Best for: Marketo specialists with REST API access and dedicated credentials.
Read Adobe's documentation →Report on Marketo across channels
- SetupConnect Marketo once in Adzviser with your instance credentials; no MCP server setup is required
- PermissionsRead-only: analyze campaign, lead and program performance without changing Marketo
- Reporting scopeCross-channel: compare Marketo with advertising, web analytics, CRM and revenue data
Best for: marketing and revenue teams focused on cross-funnel analysis.
Start with Adzviser →
