CONNECT MARKETO TO MUSE
Set up Marketo reporting in Muse
Adzviser retrieves the source data through its MCP reporting tools. Muse uses those results to answer your questions. Connect the source in Adzviser, then authorize Muse to use that connection.
Connect Marketo in Adzviser
Connect Marketo using your Client ID, Client Secret, and Munchkin ID. Add the source to the workspace you want to use in Muse.
Open Adzviser setup →Authorize Adzviser in Muse
Open Muse.ai and send: “Can you connect to custom Adzviser MCP at https://mcp.adzviser.com/http?” Select Connect on the Adzviser card, sign in to Adzviser, and select Complete Authorization via MCP. Return to Muse.
https://mcp.adzviser.com/httpVerify the first result
Ask Muse to list your Adzviser workspaces and their sources. Choose the workspace and confirm the instance. Request a small report for a known period before expanding the analysis.
The Adzviser reporting connection is read-only. It can retrieve data for analysis; it cannot edit source records or campaigns.
A USEFUL FIRST MARKETO REPORT
Trace email performance from sending to response
Build a report you can check
For a defined reporting period, request email sent, delivered, unique clicks, total bounces and unsubscribes with compatible email or campaign breakdowns. Compare the largest changes with a preceding period. Identify whether a weak result comes with reduced delivery, reduced click response or increased attrition before choosing what to inspect.
Separate program success from a sale
Program membership and program success belong to a different report from email engagement. A success definition can reflect the program’s configured business milestone, not necessarily a closed sale. Name the program and its success definition when discussing outcomes, and do not attribute revenue from an email click alone.
Prepare a program or deliverability review
Ask Muse to create separate review lists for delivery problems and engagement problems. For a program-level question, request the supported member and success metrics separately, then identify what CRM evidence would be needed to connect that outcome to won business.
Metrics for this report: Email sent; Email delivered; Email clicks (unique); Email total bounces; Email unsubscribes.
Relevant breakdowns: Email name; Email subject; Campaign name.
These are starting fields, not a promise that every combination belongs in one report. Use separate requests for different reporting levels and check the full field catalog for additional coverage.
COPY INTO MUSE
Run your first Marketo analysis
Paste this after connecting. Change the period or research subject to match your question, and let Muse confirm the selection before retrieving results.
Use Adzviser to analyze Marketo. List my workspaces and ask which connected instance to use. For a defined reporting period, request email sent, delivered, unique clicks, total bounces and unsubscribes with compatible email or campaign breakdowns. Compare the largest changes with a preceding period. Identify whether a weak result comes with reduced delivery, reduced click response or increased attrition before choosing what to inspect. Use these metrics in compatible reports: Email sent, Email delivered, Email clicks (unique), Email total bounces, Email unsubscribes. Relevant breakdowns: Email name, Email subject, Campaign name. Check field compatibility and use separate tables for different reporting levels. State the actual reporting dates or observation window. Show the supporting rows, then give a short conclusion and one next investigation. Label missing data and separate observed changes from possible explanations.
