Reporting coverage
HubSpot metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's HubSpot connector. Start with these examples or search the complete catalog.
Metrics
Deal recurring revenue amountLeadsContact hubspot scoreEmail successful deliveriesSubscribersCompany page views
Browse all 107 metrics
- Contacts
- Leads
- Marketing qualified leads
- Sales qualified leads
- Customers
- Subscribers
- Opportunities
- Evangelists
- Contact hubspot score
- Companies
- Company page views
- Company sessions
- Company form submissions
- Deal times contacted
- Deal sales activities
- Deal amount
- Deal amount won
- Deal amount lost
- Deals
- Average deal size
- Appointment scheduled deals
- Qualified to buy deals
- Presentation scheduled deals
- Decision maker bought-in deals
- Contact sent deals
- Closed deals
- Closed won deals
- Closed lost deals
- Deal win rate (%)
- Average days to close on won deals
- Deal recurring revenue amount
- Form submissions
- Email sent
- Email not sent
- Email not sent (%)
- Email successful deliveries
- Email successful deliveries (%)
- Email opens
- Email opens (%)
- Email opens ctr (%)
- Email clicks
- Email clicks (%)
- Email prints
- Email prints (%)
- Email forwarded
- Email forwarded (%)
- Email marked as spam
- Email marked as spam (%)
- Email total bounces
- Email bounce rate (%)
- Email hard bounces
- Email hard bounces (%)
- Email soft bounces
- Email soft bounces (%)
- Email pending bounces
- Email pending bounces (%)
- Email unsubscribes
- Email unsubscribe rate (%)
- Tickets
- Ticket time to close (average in minutes)
- Ticket time to first reply (average in minutes)
- Ticket number of times contacted (average)
- Website sessions
- Website visitors
- Website bounces
- Website bounce rate (%)
- Website session to contact rate
- Website contact to customer rate
- Website new session (%)
- Website age views
- Website avg. time on page (seconds)
- Website avg. page views per session
- Website entrances
- Website exits
- Website exit rate (%)
- Website submissions
- Website CTA views
- Website CTA clicks
- Website CTA rate (%)
- Became a subscriber avg. contact time (days)
- Became a lead avg. contact time (days)
- Became a MQL avg. contact time (days)
- Became a SQL avg. contact time (days)
- Became an opportunity avg. contact time (days)
- Became a customer avg. contact time (days)
- Became an evangelist avg. contact time (days)
- Became a lead avg. subscriber time (days)
- Became a MQL avg. subscriber time (days)
- Became a SQL avg. subscriber time (days)
- Became an opportunity avg. subscriber time (days)
- Became a customer avg. subscriber time (days)
- Became an evangelist avg. subscriber time (days)
- Became an MQL avg. lead time (days)
- Became an SQL avg. lead time (days)
- Became an opportunity lead time (days)
- Became a customer avg. lead time (days)
- Became an evangelist avg. lead time (days)
- Became a SQL avg. MQL time (days)
- Became an opportunity avg. MQL time (days)
- Became a customer avg. MQL time (days)
- Became an evangelist avg. MQL time (days)
- Became an opportunity avg. SQL time (days)
- Became a customer avg. SQL time (days)
- Became an evangelist avg. SQL time (days)
- Became a customer avg. opportunity time (days)
- Became an evangelist avg. opportunity time (days)
- Became an evangelist avg. customer time (days)
Breakdowns
Contact preferred languageRecipient email campaign IDRecipient email client user agentRecipient countryRecipient device typeEmail click URL
Browse all 191 breakdowns
- Portal ID
- Portal domain
- Recipient email address
- Email subject
- Sender email address
- Sender name
- Email click URL
- Email link ID
- Click referer URL
- Recipient device type
- App ID
- App name
- Recipient email campaign ID
- Recipient email campaign group ID
- Recipient email client user agent
- Recipient email client name
- Recipient email client family
- Recipient email client producer
- Recipient email client producer URL
- Recipient email client type
- Recipient email client version
- Recipient country
- Recipient state
- Recipient city
- Company ID
- Company name
- Company's About us
- Company description
- Company address
- Company address 2
- Company postal code
- Company city
- Company state/region
- Company country
- Company Country/Region Code
- Company domain name
- Company website URL
- Company phone number
- Company industry
- Company is public
- Company annual revenue
- Company employees
- Company type
- Company lead status
- Company lifecycle stage
- Company owner
- Company first contact create date
- Company first deal create date
- Company create date
- Company close date
- Company last contacted
- Company last modified date
- Company next activity date
- Company last activity date
- Company owner assigned date
- Company recent deal date
- Company time zone
- Company money raised
- Company founded year
- Company Facebook page
- Company Facebook fans
- Company LinkedIn bio
- Company LinkedIn page
- Company Twitter bio
- Company Twitter followers
- Company Twitter handle
- Company days to close
- Company first seen date
- Company last seen date
- Company first visit date
- Company last visit date
- Company first conversion
- Company first conversion date
- Company recent conversion
- Company recent conversion date
- Contact first name
- Contact last name
- Contact job title
- Contact email
- Contact message
- Contact became a subscriber date
- Contact became a lead date
- Contact became a marketing qualified lead date
- Contact became a sales qualified lead date
- Contact became an opportunity date
- Contact became a customer date
- Contact became an evangelist date
- Contact became an other lifecycle date
- Contact close date
- Contact priority
- Contact likelihood to close
- Contact persona
- Contact preferred language
- Contact salutation
- Contact email address quarantined
- Contact first marketing email send date
- Contact first marketing email open date
- Contact first marketing email click date
- Contact last marketing email send date
- Contact last marketing email open date
- Contact last marketing email click date
- Contact last marketing email name
- Contact first page seen
- Contact first referring site
- Contact first touch converting campaign
- Contact last page seen
- Contact last referring site
- Contact last touch converting campaign
- Contact IP city
- Contact IP state/region
- Contact IP country
- Contact IP country code
- Contact first deal created date
- Contact recent deal close date
- Contact recent sales email clicked date
- Contact recent sales email opened date
- Contact recent sales email replied date
- Contact currently in sequence
- Contact domain to which registration email was sent
- Contact email confirmed
- Contact membership notes
- Contact registered at
- Contact time registration email was sent
- Contact status date new lead
- Contact Salesforce lead create date
- Contact Salesforce account ID
- Form ID
- Form name
- Form CSS class
- Form redirect URL
- Form submit text
- Form inline message
- Form created date
- Form last modified date
- Form prepopulate known values
- Form is captcha enabled
- Form is cloneable
- Form is editable
- Form is deletable
- Form submitted on
- Form submitted by (email)
- Form submitted by (first name)
- Form submitted by (last name)
- Deal ID
- Deal name
- Deal description
- Deal Currency
- Deal owner assigned date
- Deal owner's team ID
- Deal stage
- Deal probability
- Deal type
- Deal pipeline
- Deal created date
- Deal last modified date
- Deal last activity date
- Deal last contacted
- Deal next activity date
- Deal closed date
- Deal lost reason
- Deal won reason
- Deal original source
- Deal original source Drill-Down 1
- Deal original source Drill-Down 2
- Deal recurring revenue deal type
- Deal recurring revenue inactive date
- Deal recurring revenue inactive reason
- Ticket ID
- Ticket name
- Ticket description
- Ticket owner
- Ticket status
- Ticket category
- Ticket close date
- Ticket create date
- Ticket last activity date
- Ticket last contacted date
- Ticket last customer reply date
- Ticket last modified date
- Ticket next activity date
- Ticket owner assigned date
- Ticket pipeline
- Ticket priority
- Ticket source
- Ticket first email response date
- List ID
- List name
- List type
- List processing status
- List created time
- List updated time
Setup
Connect HubSpot MCP in three steps
1
Connect HubSpot to Adzviser
Create a workspace. In Adzviser, sign in to HubSpot and allow Adzviser to read its reporting data.
2
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
3
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about HubSpot.
Quick connection check
List my connected HubSpot portals and show the Adzviser workspace for each. After I choose one, return "Deal recurring revenue amount" for the last 7 complete days.
Try a deeper analysis
Pipeline Velocity Optimization
Analyze HubSpot pipeline velocity for the workspace I choose during the last 30 complete days. For each stage: Average Days in Stage, Conversion Rate, and Deals Stalled. Which stages are bottlenecks? Compare stage velocity for won vs lost deals. Recommend specific actions to accelerate deal movement.
Prompt ideas
HubSpot prompts to try
Weekly Pipeline Summary
Get a weekly snapshot of your sales pipeline.
Pipeline Velocity Optimization
Identify bottlenecks slowing down your pipeline.
Sales Funnel Analysis
Analyze conversion rates across your sales funnel.
Choose the right setup
HubSpot MCP: official option or Adzviser?
HubSpot's server can read and change supported CRM records. Adzviser is the read-only reporting option for combining HubSpot outcomes with the channels that produced them.
HubSpot MCP Server
Create and update HubSpot CRM records
- SetupConnect HubSpot directly through OAuth with the user's existing permissions
- PermissionsCan read marketing content and create or update supported CRM records
- Reporting scopeHubSpot only: work with its CRM and marketing data
Best for: sales and operations teams that want an agent to work inside HubSpot.
Read HubSpot's announcement →Adzviser HubSpot MCP
Report on HubSpot across channels
- SetupConnect HubSpot once in Adzviser; no MCP server setup is required
- PermissionsRead-only: analyze contacts, deals, lifecycle stages and campaigns without changing HubSpot
- Reporting scopeCross-channel: compare CRM outcomes with ads, analytics, email and commerce data
Best for: revenue and marketing teams focused on attribution and reporting.
Start with Adzviser →
