CONNECTOR SETUP
Start using Marketo in Claude
Connect Marketo to Adzviser, add Adzviser to Claude, and start asking questions about your data.
Connect Marketo to Adzviser
Connect Marketo using your Client ID, Client Secret, and Munchkin ID.
Add Adzviser to Claude
Open Adzviser in Claude's connector directory, select Connect, and sign in to your Adzviser account when asked.
Open Adzviser in Claude ↗Ask your first Marketo question
Ask Claude to list your Adzviser workspaces and show the instance connected to each. Choose a workspace, pick a date range, and ask what you want to know.
CHOOSE THE RIGHT CLAUDE CONNECTOR
Marketo in Claude: Adobe's official Marketo Engage MCP vs. Adzviser's read-only reporting connector
This side-by-side comparison covers Adobe's official Marketo Engage MCP and Adzviser's read-only Marketo reporting connector in Claude. Adobe's Marketo server exposes a broad set of account operations. Adzviser keeps Marketo access read-only and connects its results to the rest of your funnel.
Adobe's official Marketo Engage MCP
Create and manage Marketo assets
Provide REST API credentials from an MCP-enabled Marketo instance. If your account receives a remote MCP address, add it manually as a custom connector in Claude. Team and Enterprise workspaces require an owner to add the connector first.
Work with supported Marketo leads, forms, programs, emails, and other assets.
Can create and change supported forms, programs, leads, emails and other Marketo assets.
Marketo only: work with its data and account operations.
Best for: Marketo specialists with REST API access and dedicated credentials.
Read Adobe's documentationAdzviser's read-only Marketo reporting connector
Analyze Marketo with your other marketing data in Claude
Connect Marketo in Adzviser, then add Adzviser in Claude.
Ask Claude about campaigns, leads, email engagement and conversions. Choose the connected account and date range when prompted, then continue with follow-up questions.
Read-only reporting; Claude cannot change anything in Marketo through Adzviser.
Ask Claude to analyze Marketo alongside connected advertising, analytics, commerce, email, and CRM sources.
Best for: marketers and agencies that want read-only Marketo reporting beside other marketing and revenue data in Claude.
Open Adzviser in ClaudeCOPY-AND-PASTE PROMPT
Try a complete Marketo analysis in Claude
Choose the right connected account, run a useful analysis, and get the supporting numbers and next steps in one response.
Analyze lead source effectiveness.
First, show the instance connected for Marketo in each Adzviser workspace. Ask me which one I want to analyze. Then run this analysis: Analyze Marketo lead sources from the workspace I choose for the last 30 complete days. Show: Lead Source, Total Leads, Leads with Score > 50, Leads with Score > 70, Average Score, and MQL Rate. Which sources generate the highest-quality leads? Which have the fastest time to MQL? Recommend source investment priorities. Start with the main takeaway, show the supporting numbers in a table, and suggest three next steps. If part of the answer is uncertain, say what information is missing.
ANALYSIS PLAN
Shape a Marketo decision brief for Claude
Give Claude a clear scope, ask it to show its evidence, and finish with practical next steps for your team to review.
Start with the numbers
Review recent campaign results and the metrics behind the headline. Ask for the underlying figures and a clearly named comparison period.
See the “Weekly Campaign Performance” promptSeparate facts from explanations
Analyze lead source effectiveness. Ask Claude to label possible causes as explanations to investigate, not facts.
See the “Lead Source Performance Analysis” promptTurn the findings into next steps
Optimize nurture streams. Request a short list of actions to consider, the evidence for each, and what to measure next.
See the “Nurture Program Optimization” prompt
