Reporting coverage
Display & Video 360 metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Display & Video 360 connector. Start with these examples or search the complete catalog.
Metrics
CPM fee (1)RevenueTotal conversions% of first quartile impressions visible (ActiveView)comScore vCE in DoubleClick feeViewable impressions (ActiveView)
Browse all 206 metrics
- Viewable impressions (ActiveView)
- Measurable impressions (ActiveView)
- Distribution viewable % (ActiveView)
- Eligible impressions (ActiveView)
- Measurable impressions % (ActiveView)
- Viewable impressions % (ActiveView)
- Unviewable impressions (ActiveView)
- Unmeasurable impressions (ActiveView)
- % of completed impressions visible (ActiveView)
- % of first quartile impressions visible (ActiveView)
- % of midpoint impressions visible (ActiveView)
- % of third quartile impressions visible (ActiveView)
- Distribution unviewable % (ActiveView)
- Distribution Unmeasurable % (ActiveView)
- Average viewable time (ActiveView)
- Distribution viewable (ActiveView)
- Third-party Ad Server fee
- DoubleVerify fee
- Adsafe fee
- AdXpose fee
- Vizu fee
- Aggregate knowledge fee
- Teracent fee
- Evidon fee
- Agency trading desk fee
- Data management platform fee
- Integral Ad science pre-bid fee
- DoubleVerify pre-bid fee
- ShopLocal fee
- TrustMetrics fee
- MediaCost data fee
- Integral Ad science video fee
- MOAT video fee
- Nielsen digital Ad ratings fee
- comScore vCE in DoubleClick fee
- Adloox fee
- Adloox pre-bid fee
- Third-party Ad Server fee (USD)
- DoubleVerify fee (USD)
- Adsafe fee (USD)
- AdXpose fee (USD)
- Vizu fee (USD)
- Aggregate knowledge fee (USD)
- Teracent fee (USD)
- Evidon fee (USD)
- Agency trading desk fee (USD)
- Data management platform fee (USD)
- Integral Ad science pre-bid fee (USD)
- DoubleVerify pre-bid fee (USD)
- ShopLocal fee (USD)
- TrustMetrics fee (USD)
- MediaCost data fee (USD)
- Integral Ad science video fee (USD)
- MOAT video fee (USD)
- Nielsen digital Ad ratings fee (USD)
- comScore vCE in DoubleClick fee (USD)
- Adloox fee (USD)
- Adloox pre-bid fee (USD)
- Audio 1st quartile
- Audio midpoint
- Audio 3rd quartile
- Audio pauses
- Audio starts
- Audio stops
- Audio complete listens
- Revenue
- Media cost
- Total media cost
- Billable cost
- Profit
- Profit margin
- CM post click revenue
- CM post view revenue
- Media eCPA
- Media eCPA (PC)
- Media eCPA (PV)
- Media eCPC
- Media eCPM
- Revenue (USD)
- Media cost (USD)
- Total media cost (USD)
- Billable cost (USD)
- Profit (USD)
- Media eCPA (USD)
- Media eCPA (PC) (USD)
- Media eCPA (PV) (USD)
- Media eCPC (USD)
- Media eCPM (USD)
- Revenue eCPA
- Revenue eCPA (PC)
- Revenue eCPA (PV)
- Profit eCPA
- Profit eCPA (PC)
- Profit eCPA (PV)
- Revenue eCPA (USD)
- Revenue eCPA (PC) (USD)
- Revenue eCPA (PV) (USD)
- Media cost eCPA (USD)
- Media cost eCPA (PC) (USD)
- Media cost eCPA (PV) (USD)
- Profit eCPA (USD)
- Profit eCPA (PC) (USD)
- Profit eCPA (PV) (USD)
- Data fees
- CPM fee (1)
- CPM fee (2)
- CPM fee (3)
- CPM fee (4)
- CPM fee (5)
- Media fee (1)
- Media fee (2)
- Media fee (3)
- Media fee (4)
- Media fee (5)
- Platform fee
- Platform fee rate
- Custom Fee 1
- Custom Fee 2
- Custom Fee 3
- Custom Fee 4
- Custom Fee 5
- Data fees (USD)
- CPM fee (1) (USD)
- CPM fee (2) (USD)
- CPM fee (3) (USD)
- CPM fee (4) (USD)
- CPM fee (5) (USD)
- Media fee (1) (USD)
- Media fee (2) (USD)
- Media fee (3) (USD)
- Media fee (4) (USD)
- Media fee (5) (USD)
- Platform fee (USD)
- Impressions
- Clicks
- Total conversions
- Post-Click Conversions
- Post-View Conversions
- Bid requests
- Click to post click conversion rate
- Conversions per mile
- Floodlight impressions
- Impressions to conversions rate
- Unique reach: average impression frequency
- Unique reach total reach
- Unique reach impression reach
- Billable impressions
- CTR
- Revenue eCPC
- Revenue eCPM
- Profit eCPC
- Profit eCPM
- Media cost eCPM
- Media cost eCPC
- Client cost
- Revenue eCPC (USD)
- Revenue eCPM (USD)
- Media cost eCPC (USD)
- Media cost eCPM (USD)
- Profit eCPC (USD)
- Profit eCPM (USD)
- Regulatory operating costs (Advertiser)
- Regulatory operating costs (Partner)
- Regulatory operating costs (USD)
- Expansions
- Average interaction time
- Total interaction time
- Interactive impressions
- Earned likes
- Earned views
- View rate
- View through conversions
- Views
- YouTube: Revenue eCPE (Advertiser)
- YouTube: Revenue eCPE (Partner)
- YouTube: Revenue eCPE (USD)
- YouTube: Cost per conversion (Advertiser)
- YouTube: Cost per conversion (Partner)
- YouTube: Cost per conversion (USD)
- Conversions (TrueView)
- View conversion rate (TrueView)
- YouTube: Revenue eCPV (Advertiser)
- YouTube: Revenue eCPV (Partner)
- YouTube: Revenue eCPV (USD)
- Earned playlist additions
- Earned shares
- Earned subscribers
- Engagements
- Engagement rate
- Impression share
- Lost impression share (budget)
- Lost impression share (rank)
- Total conversion value (Advertiser)
- Total conversion value (Partner)
- Total conversion value (USD)
- Unique viewers
- Video completions
- Video 1st quartile completes
- Video full screens
- Video mid points
- Video mutes
- Video pauses
- Video plays
- Video 3rd quartile completes
- Video completion rate
- Video companion clicks
Breakdowns
Creative sourceAccount IDBudget segment budgetCityCM placement IDURL (TrueView)
Browse all 131 breakdowns
- Account ID
- Account
- Expected viewability (ActiveView)
- Floodlight Activity ID
- Floodlight Activity
- Advertiser
- Advertiser ID
- Advertiser status
- Advertiser timezone
- Advertiser currency
- Advertiser integration code
- CM placement ID
- Budget segment budget
- Budget segment name
- Budget segment start date
- Budget segment end date
- Budget segment pacing percentage
- Budget segment type
- Campaign
- Campaign ID
- Campaign daily frequency
- Creative
- Creative ID
- Creative integration code
- Creative type
- Creative status
- Creative size
- Creative height
- Creative width
- Creative source
- Device make
- Device model
- Device type
- Operating system
- Browser
- Carrier
- Carrier name
- Insertion order
- Insertion order ID
- Insertion order integration code
- Insertion status
- Inventory source
- Inventory source ID
- Inventory format
- Inventory rate type
- Inventory commitment type
- Inventory source group
- Inventory source group ID
- Inventory source type
- Line item
- Line item ID
- Line item status
- Line item type
- Line item lifetime frequency
- Line item daily frequency
- Line item pacing percentage
- Line item integration code
- Ad position
- City
- City ID
- Region
- Region ID
- DMA
- DMA code
- Country
- Geo
- Partner
- Partner ID
- Partner status
- Partner currency
- Site
- Audience list
- Audience list type
- Site ID
- Site language
- TrueView Ad ID
- TrueView Ad name
- TrueView Ad Group ID
- TrueView Ad Group name
- Age (TrueView)
- Gender (TrueView)
- Conversion type (TrueView)
- Interest (TrueView)
- Parental status (TrueView)
- Remarketing list (TrueView)
- Remarketing list name (TrueView)
- URL (TrueView)
- Placement name (managed)
- Placement ID (managed)
- Category (TrueView)
- Custom affinity (TrueView)
- Detailed demographics name (TrueView)
- Detailed demographics ID (TrueView)
- Household income (TrueView)
- Keyword (TrueView)
- Ad type name (TrueView)
- Placement name (all YouTube channels)
- Placement ID (all YouTube channels)
- Ad format (YouTube)
- Region (TrueView)
- DMA code (TrueView)
- DMA Name (TrueView)
- Zip code (TrueView)
- City (TrueView)
- Country (TrueView)
- Public Inventory
- Page layout
- Page category
- Order ID
- Keyword
- Exchange
- Exchange ID
- DFP order ID
- Data provider
- Data provider name
- Conversion delay (mins)
- Channel ID
- Ad video name
- Ad video ID
- App/URL
- Media type
- User list
- Attributed user list
- User list (1st party)
- User list name (1st party)
- User list (3rd party)
- User list name (3rd party)
- Video player size
- Video duration
- VideoCompanionSize
- YouTube Vertical
Setup
Connect Display & Video 360 MCP in three steps
1
Connect Display & Video 360 to Adzviser
Create a workspace. Sign in to Display & Video 360, allow Adzviser to read its reporting data, choose one partner, then select one, several, or all advertisers under it.
2
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
3
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Display & Video 360.
Quick connection check
List my connected Display & Video 360 advertiser selections and show the Adzviser workspace for each. After I choose one, return "Revenue" for the last 7 complete days. Break the result down by Advertiser.
Try a deeper analysis
Bid Strategy Optimization
Review Display & Video 360 bid performance for the workspace I choose during the last 30 complete days. For each line item: Bid Strategy, CPM/CPC, Win Rate, Conversions, and CPA. Which strategies deliver best results? Recommend bid adjustments.
Prompt ideas
Display & Video 360 prompts to try
Weekly Campaign Performance
Weekly programmatic campaign overview.
Bid Strategy Optimization
Optimize bidding across line items.
Programmatic Efficiency Analysis
Analyze programmatic buying efficiency.
