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Reporting coverage

The Trade Desk metrics & breakdowns

Explore the metrics and breakdowns available through Adzviser's The Trade Desk connector. Start with these examples or search the complete catalog.

Metrics

CPM (adv currency)Click conversion 01 revenueClick conversion 01ClicksImpressionsBids
Browse all 120 metrics
  • Click conversion 01
  • Click conversion 02
  • Click conversion 03
  • Click conversion 04
  • Click conversion 05
  • Click conversion 06
  • Click conversion 01 revenue
  • Click conversion 02 revenue
  • Click conversion 03 revenue
  • Click conversion 04 revenue
  • Click conversion 05 revenue
  • Click conversion 06 revenue
  • View through conversion 01
  • View through conversion 02
  • View through conversion 03
  • View through conversion 04
  • View through conversion 05
  • View through conversion 06
  • View through conversion 01 revenue
  • View through conversion 02 revenue
  • View through conversion 03 revenue
  • View through conversion 04 revenue
  • View through conversion 05 revenue
  • View through conversion 06 revenue
  • Conversion touch 01
  • Conversion touch 02
  • Conversion touch 03
  • Conversion touch 04
  • Conversion touch 05
  • Conversion touch 06
  • Conversion touch 01 revenue
  • Conversion touch 02 revenue
  • Conversion touch 03 revenue
  • Conversion touch 04 revenue
  • Conversion touch 05 revenue
  • Conversion touch 06 revenue
  • Time weighted decay conversion 01
  • Time weighted decay conversion 02
  • Time weighted decay conversion 03
  • Time weighted decay conversion 04
  • Time weighted decay conversion 05
  • Time weighted decay conversion 06
  • Time weighted decay conversion 01 revenue
  • Time weighted decay conversion 02 revenue
  • Time weighted decay conversion 03 revenue
  • Time weighted decay conversion 04 revenue
  • Time weighted decay conversion 05 revenue
  • Time weighted decay conversion 06 revenue
  • TTD cost (USD)
  • TTD cost (adv currency)
  • TTD cost (partner currency)
  • Partner cost (USD)
  • Partner cost (adv currency)
  • Partner cost (partner currency)
  • Advertiser cost (USD)
  • Advertiser cost (adv currency)
  • Advertiser cost (partner currency)
  • Impressions
  • Clicks
  • CTR
  • CPM (adv currency)
  • CPC (adv currency)
  • Total conversion 01
  • Total conversion 01 revenue
  • Total conversion 02
  • Total conversion 02 revenue
  • Total conversion 03
  • Total conversion 03 revenue
  • Total conversion 04
  • Total conversion 04 revenue
  • Total conversion 05
  • Total conversion 05 revenue
  • Total conversion 06
  • Total conversion 06 revenue
  • Click conversions
  • Cost per click conversion
  • Click conversion revenue
  • View-through conversions
  • Cost per view-through conversion
  • View-through conversion revenue
  • Touch conversions
  • Cost per touch conversion
  • Touch conversion revenue
  • Time-weighted decay conversions
  • Cost per time-weighted decay conversion
  • Time-weighted decay conversion revenue
  • Sampled tracked impressions
  • Sampled viewed impressions
  • Sampled in-view rate
  • Bids
  • Win rate
  • Total bid amount (USD)
  • Total bid amount (adv currency)
  • Total bid amount (partner currency)
  • Bid CPM (adv currency)
  • Player views
  • Player engaged views
  • Player completed views
  • Player starts
  • Player mute
  • Player unmute
  • Player pause
  • Player resume
  • Player full screen
  • Player errors
  • Player skip
  • Player rewind
  • Player expansion
  • Player collapse
  • Player close
  • Player invitation accept
  • Player 25% complete
  • Player 50% complete
  • Player 75% complete
  • Companion clicks
  • Companion impressions
  • Audio impressions
  • Audience impressions
  • Total conversions
  • Total conversions CPA (adv currency)

Breakdowns

Advertiser's referral URL ignored in conversionCreative IDAudience IDCountryDevice typeIndustry category path
Browse all 127 breakdowns
  • Creative ID
  • Creative name
  • Creative description
  • Creative type
  • Creative availability
  • Creative image
  • Creative image URL
  • Creative image landing URL
  • Creative flight start
  • Creative flight end date
  • Creative flight start date and time
  • Creative flight end date and time
  • Creative created date
  • Creative updated date
  • Creative share link
  • Creative served in China
  • Ad server creative placement ID
  • Ad server name
  • Ad format
  • Frequency
  • Ad group ID
  • Ad group name
  • Ad group description
  • Ad group enabled
  • Ad group is high fill rate
  • Ad group availability
  • Ad group created date
  • Ad group updated date
  • Ad group labels
  • Ad group is classic
  • Ad group Koa features enabled
  • Ad group predictive clearing
  • Ad group identity alliance
  • Ad group budget in impressions
  • Ad group budget (adv currency)
  • Ad group daily cap in impressions
  • Ad group daily target in impressions
  • Ad group daily cap (adv currency)
  • Ad group daily target (adv currency)
  • Ad group base bid CPM (adv currency)
  • Advertiser ID
  • Advertiser name
  • Advertiser description
  • Advertiser currency code
  • Advertiser keywords
  • Advertiser availability
  • Advertiser logo URL
  • Advertiser domain address
  • Advertiser dimensional bidding supported
  • Advertiser's referral URL ignored in conversion
  • Audience ID
  • Audience name
  • Audience description
  • Audience auto generated
  • Audience geo for counts
  • Audience unique user count
  • Audience persons count
  • Audience household count
  • Campaign ID
  • Campaign name
  • Campaign type
  • Campaign availability
  • Campaign description
  • Campaign budget amount
  • Campaign budget currency
  • Campaign budget in impressions
  • Campaign daily budget amount
  • Campaign daily budget currency
  • Campaign daily budget in impressions
  • Campaign start date
  • Campaign end date
  • Campaign start date and time
  • Campaign end date and time
  • Campaign created date
  • Campaign updated date
  • Campaign auto allocator enabled
  • Campaign auto prioritization enabled
  • Campaign minimum ad group spend in advertiser currency
  • Campaign pacing mode
  • Campaign labels
  • Campaign CPA click weight
  • Campaign CPA view weight
  • Campaign CTV targeting/attribution
  • Category name
  • Industry category ID
  • Industry category name
  • Industry category path
  • Industry category parent ID
  • Click conversion currency 01
  • Click conversion currency 02
  • Click conversion currency 03
  • Click conversion currency 04
  • Click conversion currency 05
  • Click conversion currency 06
  • View through conversion currency 01
  • View through conversion currency 02
  • View through conversion currency 03
  • View through conversion currency 04
  • View through conversion currency 05
  • View through conversion currency 06
  • Data element
  • 1st party data ID
  • 3rd party data ID
  • 3rd party data brand ID
  • 3rd party data brand
  • Deal ID
  • Country
  • Country code
  • Region
  • Metro
  • City
  • Site
  • Site/category bid factor
  • Fold
  • Fold bid factor
  • Language
  • Partner ID
  • Partner currency code
  • Device type
  • Operating system version
  • Operating system
  • Browser
  • Recency group
  • Recency group start
  • Recency group end
  • Supply vendor integer ID
  • Supply vendor
The Trade Desk field reference

Also exploreDisplay & Video 360 · Yahoo DSP

Setup

Connect The Trade Desk MCP in three steps

1

Connect The Trade Desk to Adzviser

Create a workspace. Connect The Trade Desk using the API login and password provisioned for Adzviser.

2

Connect Adzviser to your AI assistant

For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.

3

Ask your first question

Open Adzviser in your AI assistant and ask what you want to know about The Trade Desk.

Quick connection check

List my connected The Trade Desk advertiser accounts and show the Adzviser workspace for each. After I choose one, return "Click conversion revenue" for the last 7 complete days.

Try a deeper analysis
Bid Optimization

Review The Trade Desk bid performance for the workspace I choose during the last 30 complete days. For each ad group: Bid Strategy, Win Rate, eCPM, Conversions, and CPA. Recommend bid adjustments for optimal performance.

Prompt ideas

The Trade Desk prompts to try

Browse all The Trade Desk prompts →
01Reporting

Weekly Campaign Performance

Weekly programmatic overview.

02Optimization

Bid Optimization

Optimize programmatic bids.

03Analysis

Cross-Channel Attribution Analysis

Analyze cross-channel impact.

Use The Trade Desk with your AI tools

Choose a supported client or connect through Adzviser's hosted MCP endpoint.

ChatGPT logo

ChatGPT

Start 14-day trialExplore ChatGPT
Claude logo

Claude

Start 14-day trialExplore Claude
Gemini CLI logo

Gemini CLI

Start 14-day trialExplore Gemini CLI
n8n logo

n8n

Start 14-day trialExplore n8n
Manus logo

Manus

Start 14-day trialExplore Manus
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OpenClaw

Start 14-day trialExplore OpenClaw
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Perplexity

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Trusted by Agencies, Freelancers, and Founders

See how marketers are using Adzviser's The Trade Desk MCP to analyze their The Trade Desk data with AI.

Ryan Whiteside

Adzviser is the Supermetrics replacement we've been looking for. Adzviser delivers the same essential functionality at a much better price point, with far superior customer support. The added bonus of a ChatGPT connector allows for seamless data analysis in a way that enhances workflow efficiency.

Digital Marketing DirectorTwo Wheels Marketing
Jared Laidlaw

I appreciate Adzviser's per-client workspace setup, which simplifies organizing data sources compared to setting them up via channels. The customer support is excellent and responsive, addressing my issues swiftly. The pricing is competitive and scales nicely with business growth, which is crucial for me.

Managing DirectorOrchard Financial Marketing
Adam Orris

It is so simple to create your integration with all the supplied connectors. I also love the ability to send data to Gsheets and Looker for automation. The best part is being able to chat with your data inside of ChatGPT's. Adzviser really helps you along the way as well. The customer support is superb.

Director of Data and AnalyticsDisruptive Advertising
Saar Bell

Adzviser completely transformed the way I handle marketing data! Connecting all my sources to Google Sheets, Looker, and ChatGPT was unbelievably simple — no endless setup or technical headaches. Everything runs fast, accurate, and at a fraction of the cost compared to other tools I’ve tried. The customer support is extremely personal and responsive.

Company OwnerBellaPOINT

Powering data-driven decisions for 15K+ companies across 100 countries

Costco
WeWork
Baskin Robbins
Cole Haan
Optimum Nutrition
Chipotle
Booking.com
SurveyMonkey
Pinterest

Adzviser's The Trade Desk MCP FAQs

No. Adzviser hosts and maintains the remote MCP server. You connect The Trade Desk to an Adzviser workspace, then authorize Adzviser in a compatible AI client. View all MCP data sources →

Yes. You can connect supported AI clients to Adzviser's remote MCP server. Each client completes its own MCP connection flow, while your The Trade Desk credential remains managed in Adzviser. View supported AI tools →

Adzviser offers a $0.99 14-day trial. All plans include unlimited account connections, unlimited MCP queries, and access to all AI destinations. View pricing details →

Yes! Adzviser offers a library of ready-to-use AI prompts specifically designed for The Trade Desk. These prompts cover reporting, optimization, analysis, and auditing — customize them with your account name and date range, then paste into MCP. Browse The Trade Desk AI prompts →

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