Reporting coverage
Yahoo DSP metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Yahoo DSP connector. Start with these examples or search the complete catalog.
Metrics
Browse all 46 metrics
- Impressions
- Clicks
- CTR
- Advertiser spending
- CPC
- CPM
- CPA
- CPCV
- vCPM
- Measurable impressions
- Viewable impressions
- Non-viewable impressions
- Unique viewers
- Unique households
- Moat viewable impressions
- Moat viewability rate
- Moat measurable impressions
- Moat measurability rate
- Conversions
- Conversion rate
- Conversion value
- Click-through conversions
- View-through conversions
- Cross-device conversions
- Cost
- Network profit
- Publisher earnings
- Order management fee
- Seat tech fee
- Seat data fee
- Seat management fee
- Yahoo data fees
- Third party data fees
- Estimated billable amount
- Qualified bid requests
- Available bid requests
- Average win rate
- Video view starts
- Video views 25%
- Video views 50%
- Video views 75%
- Completed views
- Video view rate 25%
- Video view rate 50%
- Video view rate 75%
- Video completion rate
Breakdowns
Browse all 44 breakdowns
- Advertiser
- Advertiser ID
- Campaign
- Campaign ID
- Line
- Line ID
- Package name
- Package ID
- Ad
- Ad ID
- Creative
- Creative ID
- Age
- Gender
- Country
- Country code
- Region
- City
- Postal code
- Device category name
- Device category ID
- Browser type name
- Browser type ID
- Desktop OS name
- Desktop OS ID
- Publisher ID
- Publisher
- Layout
- Domain
- Media type
- Advertiser currency
- Campaign start date
- Campaign end date
- Campaign total budget
- Line schedule name
- Line daily budget schedule
- Line current schedule total budget
- Data source
- Pixel ID
- Pixel name
- Target segment group A name
- Target segment group A ID
- Target segment group B name
- Target segment group B ID
Setup
Connect Yahoo DSP MCP in three steps
Connect Yahoo DSP to Adzviser
Create a workspace. Connect Yahoo DSP using your Client ID and Client Secret.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Yahoo DSP.
Quick connection check
List my connected Yahoo DSP advertiser accounts and show the Adzviser workspace for each. After I choose one, return "Conversions" for the last 7 complete days.
Try a deeper analysis
Review the Yahoo DSP bid efficiency for the workspace I choose during the last 30 complete days. Break down by Line and Package name and show Average win rate, CPM, Cost, Impressions, Conversions, and CPA. Recommend bid adjustments to improve win rate and lower CPA.
Prompt ideas
Yahoo DSP prompts to try
Weekly Campaign Performance
Weekly programmatic spend and delivery overview.
Bid & Win-Rate Optimization
Optimize bids using win rate and cost.
Conversion Path Analysis
Compare click-through, view-through, and cross-device conversions.
Choose the right setup
Yahoo DSP MCP: official option or Adzviser?
Yahoo says developers can connect agents to planning, activation, reporting and custom workflows through its MCP offering. Adzviser provides a read-only reporting connection designed for cross-channel analysis.
Build Yahoo DSP planning and activation tools
- SetupContact Yahoo for access and current enablement details
- PermissionsCan include planning, media activation and custom actions that Yahoo enables for your organization
- Reporting scopeYahoo DSP only: work with its enabled planning, activation and reporting capabilities
Best for: Yahoo DSP clients and partners building custom planning, activation and reporting tools.
Read Yahoo DSP's documentation →Report on Yahoo DSP across channels
- SetupConnect Yahoo DSP once in Adzviser; no custom agent development is required
- PermissionsRead-only: analyze campaign delivery and performance without activating or changing media
- Reporting scopeCross-channel: compare Yahoo DSP with other programmatic, paid media and revenue data
Best for: marketers and agencies focused on cross-channel reporting.
Start with Adzviser →
