PLUGIN SETUP
Start using Yahoo DSP in ChatGPT
Connect Yahoo DSP to Adzviser, install Adzviser in ChatGPT, and start asking questions about your data.
Connect Yahoo DSP to Adzviser
Connect Yahoo DSP using your Client ID and Client Secret.
Install Adzviser in ChatGPT
Open Adzviser in ChatGPT's plugin directory, install it, and sign in to your Adzviser account when asked.
Open Adzviser in ChatGPT ↗Ask your first Yahoo DSP question
Start a new ChatGPT conversation and ask Adzviser to list your workspaces and show the advertiser account connected to each. Choose a workspace, ask about performance or trends, and continue with follow-up questions.
CHOOSE THE RIGHT CHATGPT CONNECTOR
Yahoo DSP in ChatGPT: Yahoo's official DSP MCP vs. Adzviser's read-only reporting connector
This side-by-side comparison covers Yahoo's official DSP MCP and Adzviser's read-only Yahoo DSP reporting connector in ChatGPT. Yahoo says developers can connect agents to planning, activation, reporting and custom workflows through its MCP offering. Adzviser provides a read-only reporting connection designed for cross-channel analysis.
Yahoo's official DSP MCP
Build Yahoo DSP planning and activation tools
Contact Yahoo for access and current enablement details. If your account receives a public MCP address, connect it manually in ChatGPT Developer mode. Developer mode availability depends on the account and workspace policy.
Use the planning, activation, reporting, and custom actions Yahoo enables for your organization.
Can include planning, media activation and custom actions that Yahoo enables for your organization.
Yahoo DSP only: work with its enabled planning, activation and reporting capabilities.
Best for: Yahoo DSP clients and partners building custom planning, activation and reporting tools.
Read Yahoo DSP's documentationAdzviser's read-only Yahoo DSP reporting connector
Analyze Yahoo DSP with your other marketing data in ChatGPT
Connect Yahoo DSP in Adzviser, then install Adzviser from ChatGPT's plugin directory.
Open with a question about campaigns, spend, impressions and conversions, inspect the answer, and continue the same conversation with follow-up questions.
Read-only reporting; ChatGPT cannot change anything in Yahoo DSP through Adzviser.
Analyze Yahoo DSP in the same ChatGPT conversation as connected advertising, analytics, commerce, email, and CRM sources.
Best for: marketers and agencies that want read-only Yahoo DSP reporting beside other marketing and revenue data in ChatGPT.
Open Adzviser in ChatGPTCONVERSATION FLOW
Turn Yahoo DSP data into clear next steps in ChatGPT
Start with the results, focus on the decision in front of you, and keep asking follow-up questions in the same conversation.
Review recent performance
Review recent campaign results and the metrics behind the headline. Ask for a compact table and make the reporting period clear.
See the “Weekly Campaign Performance” promptFocus on a decision
Optimize bids using win rate and cost. Ask ChatGPT to compare the options, supporting evidence, and possible downsides.
See the “Bid & Win-Rate Optimization” promptAsk a follow-up
Compare click-through, view-through, and cross-device conversions. Ask what may explain the result, what evidence is missing, and what to examine next.
See the “Conversion Path Analysis” promptCHATGPT STARTERS
Start with a quick check, then analyze Yahoo DSP
First, confirm ChatGPT can access the right data. Then ask a detailed question and follow up on the recommendation that matters most.
List my connected Yahoo DSP advertiser accounts and show the Adzviser workspace for each. After I choose one, return "Conversions" for the last 7 complete days.
Optimize bids using win rate and cost.
Review the Yahoo DSP bid efficiency for the workspace I choose during the last 30 complete days. Break down by Line and Package name and show Average win rate, CPM, Cost, Impressions, Conversions, and CPA. Recommend bid adjustments to improve win rate and lower CPA.
Keep the same data source and time period. Which recommendation should I prioritize, what results support it, and what should I review before acting on it?
