CONNECT DISPLAY & VIDEO 360 TO MUSE
Set up Display & Video 360 reporting in Muse
Adzviser retrieves the source data through its MCP reporting tools. Muse uses those results to answer your questions. Connect the source in Adzviser, then authorize Muse to use that connection.
Connect Display & Video 360 in Adzviser
Sign in to Display & Video 360, allow Adzviser to read its reporting data, choose one partner, then select one, several, or all advertisers under it. Add the source to the workspace you want to use in Muse.
Open Adzviser setup →Authorize Adzviser in Muse
Open Muse.ai and send: “Can you connect to custom Adzviser MCP at https://mcp.adzviser.com/http?” Select Connect on the Adzviser card, sign in to Adzviser, and select Complete Authorization via MCP. Return to Muse.
https://mcp.adzviser.com/httpVerify the first result
Ask Muse to list your Adzviser workspaces and their sources. Choose the workspace and confirm the partner and advertiser selection. Request a small report for a known period before expanding the analysis.
The Adzviser reporting connection is read-only. It can retrieve data for analysis; it cannot edit source records or campaigns.
A USEFUL FIRST DISPLAY & VIDEO 360 REPORT
Compare delivery quality within each advertiser
Build a report you can check
Select one advertiser and compare two complete seven-day periods. Return impressions, clicks, measurable impressions and viewable impressions by supported line-item breakdown. Request the relevant cost field separately and label its currency and cost basis. Rank the largest delivery changes before deciding which line items need a deeper review.
Use measurable impressions for viewability analysis
A viewability rate needs a clearly defined denominator. Measurable impressions and all delivered impressions are different populations. Likewise, media cost and a broader billed cost measure can include different components. Ask Muse to label the selected fields before comparing efficiency across reports or advertisers.
Investigate a line item before changing delivery
For a line item with weaker viewability or increased cost, ask for compatible inventory or creative detail. Keep the same advertiser, currency and dates, then prepare a focused review of where delivery changed and what the media buyer should inspect.
Metrics for this report: Impressions; Clicks; Viewable impressions (ActiveView); Measurable impressions (ActiveView).
Relevant breakdowns: Advertiser; Advertiser currency; Line item.
These are starting fields, not a promise that every combination belongs in one report. Use separate requests for different reporting levels and check the full field catalog for additional coverage.
COPY INTO MUSE
Run your first Display & Video 360 analysis
Paste this after connecting. Change the period or research subject to match your question, and let Muse confirm the selection before retrieving results.
Use Adzviser to analyze Display & Video 360. List my workspaces and ask which connected partner and advertiser selection to use. Select one advertiser and compare two complete seven-day periods. Return impressions, clicks, measurable impressions and viewable impressions by supported line-item breakdown. Request the relevant cost field separately and label its currency and cost basis. Rank the largest delivery changes before deciding which line items need a deeper review. Use these metrics in compatible reports: Impressions, Clicks, Viewable impressions (ActiveView), Measurable impressions (ActiveView). Relevant breakdowns: Advertiser, Advertiser currency, Line item. Check field compatibility and use separate tables for different reporting levels. State the actual reporting dates or observation window. Show the supporting rows, then give a short conclusion and one next investigation. Label missing data and separate observed changes from possible explanations.
