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TikTok Ads+Google Sheets

TikTok Ads Report Template

A TikTok Ads report for Google Sheets — track cost, impressions, CPC, CPM, clicks, CTR, CPA, and average watch time at a glance, with a daily performance trend chart and breakdowns by ad group bid type and campaign/ad group status.

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TikTok Ads Report Template preview

Metrics & Dimensions

The TikTok Ads metrics and dimensions this template is pre-built with — no manual setup needed.

Metrics

Cost
Impressions
CPC
CPM
Clicks
CTR%
CPA
Conversions
2-Second Video Views
Average Watch Time

Dimensions

Date
Campaign Name
Ad Group Status
Ad Group Deep Bid Type
Setup guide

How to Get Started

Set up your TikTok Ads Google Sheets template in three simple steps.

1

Sign up for Adzviser

Create your account and start your 14-day trial for just $0.99. Cancel anytime. Start your trial

2

Connect TikTok Ads

Link your account through secure authentication and select the data you want to report on. Explore the TikTok Ads connector

3

Copy the template

Open the template in Google Sheets, connect Adzviser, and customize it to your needs. Learn about Google Sheets

TikTok Ads Report Template FAQs

This template is prebuilt with 10 metrics and 4 dimensions, along with the charts, tables, formulas, or controls shown in the preview. The Metrics & Dimensions section above lists the exact fields included in this version.

Make a copy of the spreadsheet, connect TikTok Ads to an Adzviser workspace, enter the exact workspace name in the adzviserQuery worksheet, and run Refresh all queries from the Adzviser add-on. Open the TikTok Ads connector guide

Yes. Connect the accounts to your Adzviser workspace, then select or query the accounts needed for the report. For agency workflows, you can also keep a separate copy per client so access, filters, and branding stay independent.

Use Refresh all queries for an on-demand update, or add an automatic refresh trigger from the Adzviser add-on's Schedule tab. Google Sheets triggers can run daily, weekly, or monthly. See refresh instructions

Yes. You can change formulas, charts, pivot tables, formatting, queries, and tabs. Keep imported column names and ranges stable—or update anything that references them—so later refreshes continue feeding the report correctly.

Confirm that you copied the file, installed the Adzviser add-on, connected TikTok Ads, and entered the exact workspace name expected by adzviserQuery. Run Refresh all queries and review any error shown in the add-on sidebar.

Yes. The template itself is free to copy and customize in your own account. You need an Adzviser account when you want to replace its sample data with a live TikTok Ads connection and keep that data refreshed. See Adzviser pricing

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