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Google Analytics Report Template

A Google Analytics 4 report for Google Sheets — track sessions, engaged sessions, total users, new users, active users, and engagement rate at a glance, with a daily performance trend chart, a top-15 landing pages table, and a breakdown by session campaign and medium.

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Google Analytics Report Template preview

Metrics & Dimensions

The Google Analytics metrics and dimensions this template is pre-built with — no manual setup needed.

Metrics

Sessions
Engaged Sessions
Total Users
New Users
Active Users
Engagement Rate

Dimensions

Date
Session Source
First Session Landing Page
Session Campaign
Session Medium
Setup guide

How to Get Started

Set up your Google Analytics Google Sheets template in three simple steps.

1

Sign up for Adzviser

Create your account and start your 14-day trial for just $0.99. Cancel anytime. Start your trial

2

Connect Google Analytics

Link your account through secure authentication and select the data you want to report on. Explore the Google Analytics connector

3

Copy the template

Open the template in Google Sheets, connect Adzviser, and customize it to your needs. Learn about Google Sheets

Google Analytics Report Template FAQs

This template is prebuilt with 6 metrics and 5 dimensions, along with the charts, tables, formulas, or controls shown in the preview. The Metrics & Dimensions section above lists the exact fields included in this version.

Make a copy of the spreadsheet, connect Google Analytics to an Adzviser workspace, enter the exact workspace name in the adzviserQuery worksheet, and run Refresh all queries from the Adzviser add-on. Open the Google Analytics connector guide

Yes. Connect the accounts to your Adzviser workspace, then select or query the accounts needed for the report. For agency workflows, you can also keep a separate copy per client so access, filters, and branding stay independent.

Use Refresh all queries for an on-demand update, or add an automatic refresh trigger from the Adzviser add-on's Schedule tab. Google Sheets triggers can run daily, weekly, or monthly. See refresh instructions

Yes. You can change formulas, charts, pivot tables, formatting, queries, and tabs. Keep imported column names and ranges stable—or update anything that references them—so later refreshes continue feeding the report correctly.

Confirm that you copied the file, installed the Adzviser add-on, connected Google Analytics, and entered the exact workspace name expected by adzviserQuery. Run Refresh all queries and review any error shown in the add-on sidebar.

Yes. The template itself is free to copy and customize in your own account. You need an Adzviser account when you want to replace its sample data with a live Google Analytics connection and keep that data refreshed. See Adzviser pricing

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