Questions this template answers
- How are impressions, clicks, and ctr trending?
- Which marketing method values contribute most to impressions?
- Where should the team investigate or optimize Merchant Center performance?
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Templates / Data Studio / Google Merchant Center Overview
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Free Google Merchant Center Overview Dashboard Template for Data Studio
A two-page Google Merchant Center dashboard for Data Studio — an overview page tracking impressions, clicks, CTR, and conversion rate with product and category performance, plus a product feed health page covering issue counts, top issues, severity, and affected attributes.
Get the template →
What You Can Learn from This Merchant Center Template
Use the report to answer practical performance questions with the fields and breakdowns already included in this template.
Best for
- E-commerce managers
- Growth marketers
- Online store operators
Template setup
- 2 report views shown in the preview
- 7 preselected metrics
- 9 reporting dimensions
- Data Studio editable dashboard
- Live Merchant Center data through Adzviser
Metrics & Dimensions
The Merchant Center metrics and dimensions this template is pre-built with — no manual setup needed.
Metrics
Impressions
Clicks
CTR
Conversion Rate
Total Products
Products With Issues
Issue Occurrences
Dimensions
Date
Marketing Method
Title
Brand
Product Category
Product ID
Product Issue Code
Product Issue Severity
Product Issue Attribute Name
Setup guide
How to Get Started
Set up your Merchant Center Data Studio template in three simple steps.
1
Sign up for Adzviser
Create your account and start your 14-day trial for just $0.99. Cancel anytime. Start your trial →
2
Connect Merchant Center
Link your account through secure authentication and select the data you want to report on. Explore the Merchant Center connector →
3
Copy the template
Open the template in Data Studio, connect Adzviser, and customize it to your needs. Learn about Data Studio →
Related Templates
Explore more templates for Merchant Center or Data Studio.
Google Merchant Center Overview FAQs
This template is prebuilt with 7 metrics and 9 dimensions, along with the charts, tables, formulas, or controls shown in the preview. The Metrics & Dimensions section above lists the exact fields included in this version.
Make a copy of the dashboard, connect Merchant Center to an Adzviser workspace, and replace the template's sample source with your authorized Adzviser data source. Confirm that each chart uses the replacement source. Open the Merchant Center connector guide →
Yes. Connect the accounts to your Adzviser workspace, then select or query the accounts needed for the report. For agency workflows, you can also keep a separate copy per client so access, filters, and branding stay independent.
Data Studio requests data through the Adzviser data source and may cache results according to its configured freshness setting. You can manually refresh the report when you need to request the latest available Merchant Center data.
Yes. You can change charts, fields, filters, calculated fields, date controls, colors, logos, and pages while keeping the same Adzviser data source. Recheck a chart's field mapping if you replace its source.
The copied dashboard is probably still using its sample connection. Confirm that Merchant Center is connected in Adzviser, replace the report's sample source, and reconnect any chart that still points to the old data source.
Yes. The template itself is free to copy and customize in your own account. You need an Adzviser account when you want to replace its sample data with a live Merchant Center connection and keep that data refreshed. See Adzviser pricing →
