Questions this template answers
- How are page followers, total likes, and page post engagements trending?
- Which reel description values contribute most to page followers?
- Where should the team investigate or optimize Facebook Insights performance?
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Templates / Data Studio / Facebook Insights Overview
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Free Facebook Insights Overview Dashboard Template for Data Studio
A Facebook Page Insights dashboard for Data Studio — track page followers, likes, post engagements, and page views/viewers at a glance, with page engagement, views & viewers, and organic vs paid views trend charts, plus a Reels and Posts content performance breakdown.
Get the template →
What You Can Learn from This Facebook Insights Template
Use the report to answer practical performance questions with the fields and breakdowns already included in this template.
Best for
- Social media managers
- Content teams
- Marketing agencies
Template setup
- 2 report views shown in the preview
- 16 preselected metrics
- 7 reporting dimensions
- Data Studio editable dashboard
- Live Facebook Insights data through Adzviser
Metrics & Dimensions
The Facebook Insights metrics and dimensions this template is pre-built with — no manual setup needed.
Metrics
Page Followers
Total Likes
Page Post Engagements
Facebook Visits
Page Views
Page Viewers
Page Organic Views
Page Paid Views
Post Views
Reel Views
Reel Total Watch Time
Reel Average Watch Time
Reel Social Actions
Reel Play Count
Post Total Reactions
Post Clicks
Dimensions
Date
Reel Description
Reel Creation Datetime
Reel URL
Post Message
Post Creation Datetime
Link To Post
Setup guide
How to Get Started
Set up your Facebook Insights Data Studio template in three simple steps.
1
Sign up for Adzviser
Create your account and start your 14-day trial for just $0.99. Cancel anytime. Start your trial →
2
Connect Facebook Insights
Link your account through secure authentication and select the data you want to report on. Explore the Facebook Insights connector →
3
Copy the template
Open the template in Data Studio, connect Adzviser, and customize it to your needs. Learn about Data Studio →
Related Templates
Explore more templates for Facebook Insights or Data Studio.
Facebook Insights Overview FAQs
This template is prebuilt with 16 metrics and 7 dimensions, along with the charts, tables, formulas, or controls shown in the preview. The Metrics & Dimensions section above lists the exact fields included in this version.
Make a copy of the dashboard, connect Facebook Insights to an Adzviser workspace, and replace the template's sample source with your authorized Adzviser data source. Confirm that each chart uses the replacement source. Open the Facebook Insights connector guide →
Yes. Connect the accounts to your Adzviser workspace, then select or query the accounts needed for the report. For agency workflows, you can also keep a separate copy per client so access, filters, and branding stay independent.
Data Studio requests data through the Adzviser data source and may cache results according to its configured freshness setting. You can manually refresh the report when you need to request the latest available Facebook Insights data.
Yes. You can change charts, fields, filters, calculated fields, date controls, colors, logos, and pages while keeping the same Adzviser data source. Recheck a chart's field mapping if you replace its source.
The copied dashboard is probably still using its sample connection. Confirm that Facebook Insights is connected in Adzviser, replace the report's sample source, and reconnect any chart that still points to the old data source.
Yes. The template itself is free to copy and customize in your own account. You need an Adzviser account when you want to replace its sample data with a live Facebook Insights connection and keep that data refreshed. See Adzviser pricing →
