Reporting coverage
Apple Ads metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Apple Ads connector. Start with these examples or search the complete catalog.
Metrics
Browse all 19 metrics
- Impressions
- Taps
- Cost
- Tap-through rate
- Cost per tap
- Installs
- New downloads
- Re-downloads
- Cost per acquisition
- Conversion rate
- Total installs
- Total new downloads
- Total re-downloads
- Total cost per install
- Total conversion rate
- View installs
- View new downloads
- View re-downloads
- Average CPM
Breakdowns
Browse all 48 breakdowns
- Account name
- Account ID
- Account currency
- Campaign name
- Campaign ID
- Campaign status
- Campaign serving status
- Campaign serving status reasons
- Campaign display status
- Campaign countries or regions
- Campaign countries or regions serving status reasons
- Campaign ad channel type
- Campaign supply sources
- Campaign modification date
- Campaign modification time
- Campaign total budget
- Campaign daily budget
- Ad group name
- Ad group ID
- Ad group status
- Ad group serving status
- Ad group serving state reasons
- Automated keywords opt-in
- Keyword
- Keyword ID
- Keyword status
- Keyword display status
- Search term
- Search term source
- Search term match type
- Ad ID
- Ad name
- Ad language
- Ad creative ID
- Ad creative type
- Ad status
- Ad display status
- Ad display state reasons
- Is ad deleted
- Ad creation datetime
- Ad modification datetime
- Device type
- App Store country
- User country
- Admin area
- Locality
- Gender
- Age range
Setup
Connect Apple Ads MCP in three steps
Connect Apple Ads to Adzviser
Create a workspace. Connect Apple Ads using the API client identifiers created after adding Adzviser's public key.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Apple Ads.
Quick connection check
List my connected Apple Ads organizations and show the Adzviser workspace for each. After I choose one, return "Conversion rate" for the last 7 complete days.
Try a deeper analysis
Review Apple Search Ads keyword bids for the workspace I choose during the last 30 complete days. For top 30 keywords by spend: Current Bid, CPT, Conversion Rate, CPA, and Suggested Bid (based on target CPA). Identify overbidding and underbidding opportunities. Recommend specific bid amounts.
Prompt ideas
Apple Ads prompts to try
Weekly Campaign Performance Summary
Get a weekly overview of your Apple Search Ads KPIs.
Bid Optimization Strategy
Optimize keyword bids based on performance.
Week-over-Week Trend Analysis
Spot performance shifts and anomalies.
