CONNECT APPLE ADS TO MUSE
Set up Apple Ads reporting in Muse
Adzviser retrieves the source data through its MCP reporting tools. Muse uses those results to answer your questions. Connect the source in Adzviser, then authorize Muse to use that connection.
Connect Apple Ads in Adzviser
Connect Apple Ads using the API client identifiers created after adding Adzviser's public key. Add the source to the workspace you want to use in Muse.
Open Adzviser setup →Authorize Adzviser in Muse
Open Muse.ai and send: “Can you connect to custom Adzviser MCP at https://mcp.adzviser.com/http?” Select Connect on the Adzviser card, sign in to Adzviser, and select Complete Authorization via MCP. Return to Muse.
https://mcp.adzviser.com/httpVerify the first result
Ask Muse to list your Adzviser workspaces and their sources. Choose the workspace and confirm the organization. Request a small report for a known period before expanding the analysis.
The Adzviser reporting connection is read-only. It can retrieve data for analysis; it cannot edit source records or campaigns.
A USEFUL FIRST APPLE ADS REPORT
Locate the campaigns behind a higher install cost
Build a report you can check
Compare the last seven complete days with the preceding week. Return campaign cost, taps, installs and cost per acquisition. For campaigns with higher cost per acquisition, compare the change in taps with the change in installs. Keep the campaign country selection and account currency consistent when deciding which result needs attention.
Name the install measure before comparing performance
The reporting catalog includes installs, new downloads, re-downloads and total-install measures. Choose the field that matches the question rather than treating those labels as synonyms. An acquisition report also does not establish whether an installed user later subscribes or purchases inside the app.
Ask whether the acquisition mix changed
For a flagged campaign, show new downloads and re-downloads separately where the report supports them. Summarize whether the observed change is mostly volume, cost or acquisition mix, and identify the downstream product analytics needed to judge user quality.
Metrics for this report: Cost; Taps; Installs; New downloads; Re-downloads; Cost per acquisition.
Relevant breakdowns: Campaign name; Account currency.
These are starting fields, not a promise that every combination belongs in one report. Use separate requests for different reporting levels and check the full field catalog for additional coverage.
COPY INTO MUSE
Run your first Apple Ads analysis
Paste this after connecting. Change the period or research subject to match your question, and let Muse confirm the selection before retrieving results.
Use Adzviser to analyze Apple Ads. List my workspaces and ask which connected organization to use. Compare the last seven complete days with the preceding week. Return campaign cost, taps, installs and cost per acquisition. For campaigns with higher cost per acquisition, compare the change in taps with the change in installs. Keep the campaign country selection and account currency consistent when deciding which result needs attention. Use these metrics in compatible reports: Cost, Taps, Installs, New downloads, Re-downloads, Cost per acquisition. Relevant breakdowns: Campaign name, Account currency. Check field compatibility and use separate tables for different reporting levels. State the actual reporting dates or observation window. Show the supporting rows, then give a short conclusion and one next investigation. Label missing data and separate observed changes from possible explanations.
