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Apple Search Ads Prompt Library
Ready-to-use AI prompts to analyze your Apple Search Ads campaigns, optimize keyword bids, and generate actionable reports. Customize with your account name and date range, then paste into ChatGPT, Claude, or Gemini.
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Showing 16 prompts
See available Apple Search Ads metrics & breakdowns →Reporting
Weekly Campaign Performance Summary
Get a weekly overview of your Apple Search Ads KPIs.
Pull campaign performance from my Apple Search Ads account for the last 30 days. Show: Campaign Name, Impressions, Taps, TTR (Tap-Through Rate), Average CPT, Conversions, CPA, Total Spend, and Conversion Rate. Sort by Spend descending. Add totals. Highlight campaigns with CPA more than 50% above average.
Reporting
Monthly Executive Report
Generate a boardroom-ready monthly report.
Generate a monthly report for my Apple Search Ads account covering the last 30 days. Include: 1) Total spend, installs, and CPA with month-over-month changes. 2) Top 5 campaigns by installs. 3) Top 5 by conversion rate. 4) Bottom 3 underperformers. 5) A summary with 3 recommendations.
Reporting
Keyword Performance Report
Analyze keyword-level tap and conversion data.
From my Apple Search Ads account for the last 30 days, show keyword performance. Include: Keyword, Match Type, Impressions, Taps, TTR, CPT, Conversions, CPA, and Conversion Rate. Flag keywords with high spend and zero conversions. Identify top converting keywords.
Reporting
Search Term Report
Review actual search terms triggering your ads.
Pull search terms from my Apple Search Ads account for the last 30 days. Show top 30 by impressions: Search Term, Impressions, Taps, TTR, Conversions, CPA. Identify irrelevant terms for negative keywords and high-converting terms for exact match targeting.
Optimization
Bid Optimization Strategy
Optimize keyword bids based on performance.
Review keyword bids for my Apple Search Ads account during the last 30 days. For top 30 keywords by spend: Current Bid, CPT, Conversion Rate, CPA, and Suggested Bid (based on target CPA). Identify overbidding and underbidding opportunities. Recommend specific bid amounts.
Optimization
Negative Keyword Strategy
Identify wasteful search terms to exclude.
From my Apple Search Ads account for the last 30 days, find search terms with 10+ taps and zero conversions. Present: Search Term, Taps, Spend, and Campaign. Calculate total wasted spend. Recommend negative keywords and match types.
Optimization
Discovery vs Exact Campaign Analysis
Optimize your discovery and exact match campaign strategy.
Compare discovery (Search Match/Broad) vs exact match campaigns in my Apple Search Ads account for the last 30 days. Show: Campaign Type, Impressions, Taps, TTR, Conversions, CPA, and New Keywords Found. Are discovery campaigns feeding good keywords to exact campaigns? Recommend keyword graduation strategy.
Optimization
Creative Set Optimization
Analyze Creative Set performance.
Analyze Creative Set variants for my Apple Search Ads account during the last 30 days. Compare: Creative Set, Impressions, Taps, TTR, Conversions, and CPA. Which App Store screenshots and previews drive the best conversion rates? Recommend creative optimizations.
Analysis
Week-over-Week Trend Analysis
Spot performance shifts and anomalies.
Compare this week vs last week for my Apple Search Ads account during the last 30 days. Show changes for: Impressions, Taps, TTR, CPT, Conversions, CPA, and Spend. Flag metrics that changed by more than 15% with ⚠️. Provide explanations and actions.
Analysis
Device & Demographics Analysis
Analyze performance across devices and user demographics.
Analyze device and demographic performance for my Apple Search Ads account during the last 30 days. Break down by device (iPhone/iPad) and age/gender: Impressions, Taps, TTR, Conversions, and CPA. Which segments deliver the best CPA? Recommend demographic targeting adjustments.
Analysis
Competitor Keyword Analysis
Analyze performance on competitor-related keywords.
From my Apple Search Ads account for the last 30 days, identify keywords that appear to target competitor apps or brands. Show: Keyword, Impressions, Taps, TTR, Conversions, CPA. Are competitor-targeted keywords profitable? How do they compare to brand/generic keywords? Recommend competitive keyword strategy.
Analysis
Conversion Funnel Analysis
Analyze the tap-to-install conversion funnel.
Analyze the conversion funnel for my Apple Search Ads account during the last 30 days. Show: Total Impressions → Taps → App Store Views → Installs with drop-off rates at each step. Which step has the biggest drop-off? Are there campaigns with high tap rates but low install rates (App Store page issues)? Recommend funnel optimizations.
Audit
Account Health Check
Comprehensive health check for your Apple Search Ads account.
Perform a health check for my Apple Search Ads account using data from the last 30 days. Evaluate: 1) Overall CPA vs target. 2) TTR vs benchmarks. 3) Keyword coverage. 4) Budget utilization. 5) Negative keyword usage. Give a health score from 1-10 and list top 5 priorities.
Audit
Wasted Spend Audit
Find where budget is being wasted.
Audit wasted spend in my Apple Search Ads account for the last 30 days. Identify: 1) Keywords with 20+ taps and zero conversions. 2) Search terms irrelevant to your app. 3) Campaigns with CPA more than 2x target. Calculate total waste and recommend cuts.
Audit
Keyword Coverage Audit
Ensure comprehensive keyword targeting.
Audit keyword coverage for my Apple Search Ads account during the last 30 days. Check: 1) Total keywords targeted. 2) Match type distribution. 3) Missing category keywords. 4) Brand vs generic vs competitor keyword balance. 5) Search Match campaign effectiveness. Recommend keywords to add.
Audit
Budget & Pacing Audit
Review budget allocation and daily pacing.
Audit budget for my Apple Search Ads account during the last 30 days. For each campaign: Daily Budget, Average Spend, Utilization %, and CPA. Identify: 1) Campaigns running out of budget. 2) Campaigns underspending. 3) Budget distribution vs performance. Recommend budget adjustments.
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