Reporting coverage
Amazon DSP metrics & breakdowns
Use Total cost or Supply cost for amounts in the advertiser’s currency. Currency-specific fields such as Total cost (USD) are listed but currently unavailable.
Choose fields from one report family in each request: Campaign, Inventory, Audience or Product. Fields from different families cannot always be combined.
Explore the metrics and breakdowns available through Adzviser's Amazon DSP connector. Start with these examples or search the complete catalog.
Metrics
Effective cost per Add to WatchlistSupply costDownloaded video play view-through conversionsAdd to watchlist3P fee DoubleClick Campaign ManagerDPV views
Browse all 574 metrics
- Add to watchlist
- Add to watchlist (Inventory)
- Add to watchlist (Audience)
- Add to watchlist views
- Add to watchlist views (Inventory)
- Add to watchlist views (Audience)
- Add to watchlist clicks
- Add to watchlist clicks (Inventory)
- Add to watchlist clicks (Audience)
- Add to watchlist rate
- Add to watchlist rate (Inventory)
- Add to watchlist rate (Audience)
- Effective cost per Add to Watchlist
- Effective cost per Add to Watchlist (Inventory)
- Effective cost per Add to Watchlist (Audience)
- Downloaded video plays
- Downloaded video plays (Inventory)
- Downloaded video plays (Audience)
- Downloaded video play view-through conversions
- Downloaded video play view-through conversions (Inventory)
- Downloaded video play view-through conversions (Audience)
- Downloaded video play click-through conversions
- Downloaded video play click-through conversions (Inventory)
- Downloaded video play click-through conversions (Audience)
- Downloaded video play rate
- Downloaded video play rate (Inventory)
- Downloaded video play rate (Audience)
- Effective cost per downloaded video play
- Effective cost per downloaded video play (Inventory)
- Effective cost per downloaded video play (Audience)
- Video streams
- Video streams (Inventory)
- Video streams (Audience)
- Video streams view-through conversions
- Video streams view-through conversions (Inventory)
- Video streams view-through conversions (Audience)
- Video streams click-through conversions
- Video streams click-through conversions (Inventory)
- Video streams click-through conversions (Audience)
- Video streams rate
- Video streams rate (Inventory)
- Video streams rate (Audience)
- Effective cost per video stream
- Effective cost per video stream (Inventory)
- Effective cost per video stream (Audience)
- Play trailers
- Play trailers (Inventory)
- Play trailers (Audience)
- Play trailers view-through conversions
- Play trailers view-through conversions (Inventory)
- Play trailers view-through conversions (Audience)
- Play trailers click-through conversions
- Play trailers click-through conversions (Inventory)
- Play trailers click-through conversions (Audience)
- Play trailer rate
- Play trailer rate (Inventory)
- Play trailer rate (Audience)
- Effective cost per Play trailer
- Effective cost per Play trailer (Inventory)
- Effective cost per Play trailer (Audience)
- Rentals
- Rentals (Inventory)
- Rentals (Audience)
- Rentals view-through conversions
- Rentals view-through conversions (Inventory)
- Rentals view-through conversions (Audience)
- Rentals click-through conversions
- Rentals click-through conversions (Inventory)
- Rentals click-through conversions (Audience)
- Rental rate
- Rental rate (Inventory)
- Rental rate (Audience)
- Effective cost per rental
- Effective cost per rental (Inventory)
- Effective cost per rental (Audience)
- Video downloads
- Video downloads (Inventory)
- Video downloads (Audience)
- Video downloads view-through conversions
- Video downloads view-through conversions (Inventory)
- Video downloads view-through conversions (Audience)
- Video downloads click-through conversions
- Video downloads click-through conversions (Inventory)
- Video downloads click-through conversions (Audience)
- Video download rate
- Video download rate (Inventory)
- Video download rate (Audience)
- Effective cost per video download
- Effective cost per video download (Inventory)
- Effective cost per video download (Audience)
- Mobile app first starts
- Mobile app first starts (Inventory)
- Mobile app first starts (Audience)
- Mobile app first start view-through conversions
- Mobile app first start view-through conversions (Inventory)
- Mobile app first start view-through conversions (Audience)
- Mobile app first start click-through conversions
- Mobile app first start click-through conversions (Inventory)
- Mobile app first start click-through conversions (Audience)
- Mobile app first start conversion rate
- Mobile app first start conversion rate (Inventory)
- Mobile app first start conversion rate (Audience)
- Mobile app first start cost per acquisition
- Mobile app first start cost per acquisition (Inventory)
- Mobile app first start cost per acquisition (Audience)
- Supply cost
- Supply cost (Inventory)
- Supply cost (Audience)
- Supply cost (USD)
- Supply cost (USD) (Inventory)
- Supply cost (USD) (Audience)
- Supply cost (EUR)
- Supply cost (EUR) (Inventory)
- Supply cost (EUR) (Audience)
- Supply cost (GBP)
- Supply cost (GBP) (Inventory)
- Supply cost (GBP) (Audience)
- Amazon DSP console fee
- Amazon DSP console fee (Inventory)
- Amazon DSP console fee (Audience)
- Amazon DSP audience fee
- Amazon DSP audience fee (Inventory)
- Amazon DSP audience fee (Audience)
- Agency fee
- Agency fee (Inventory)
- Total cost
- Total cost (Inventory)
- Total cost (Audience)
- Total cost (USD)
- Total cost (USD) (Inventory)
- Total cost (USD) (Audience)
- Total cost (EUR)
- Total cost (EUR) (Inventory)
- Total cost (EUR) (Audience)
- Total cost (GBP)
- Total cost (GBP) (Inventory)
- Total cost (GBP) (Audience)
- Total fee
- Total fee (Inventory)
- Third party (3P) fees
- Third party (3P) fees (Inventory)
- 3P fee CPM 1
- 3P fee CPM 1 (Inventory)
- 3P fee CPM 2
- 3P fee CPM 2 (Inventory)
- 3P fee CPM 3
- 3P fee CPM 3 (Inventory)
- 3P fee Automotive
- 3P fee Automotive (Inventory)
- 3P fee Integral Ad Science
- 3P fee Integral Ad Science (Inventory)
- 3P fee DoubleVerify
- 3P fee DoubleVerify (Inventory)
- 3P fee DoubleClick Campaign Manager
- 3P fee DoubleClick Campaign Manager (Inventory)
- 3P fee ComScore
- 3P fee ComScore (Inventory)
- 3P fee CPM 1 (absorbed)
- 3P fee CPM 1 (absorbed) (Inventory)
- 3P fee CPM 2 (absorbed)
- 3P fee CPM 2 (absorbed) (Inventory)
- 3P fee CPM 3 (absorbed)
- 3P fee CPM 3 (absorbed) (Inventory)
- 3P fee Automotive (absorbed)
- 3P fee Automotive (absorbed) (Inventory)
- 3P fee Integral Ad Science (absorbed)
- 3P fee Integral Ad Science (absorbed) (Inventory)
- 3P fee DoubleVerify (absorbed)
- 3P fee DoubleVerify (absorbed) (Inventory)
- 3P fee Doubleclick Campaign Manager (absorbed)
- 3P fee Doubleclick Campaign Manager (absorbed) (Inventory)
- 3P fee ComScore (absorbed)
- 3P fee ComScore (absorbed) (Inventory)
- Brand store engagement 2 cost per acquisition (Audience)
- Brand store engagement 2 conversion rate (Audience)
- Brand store engagement 1 cost per acquisition (Audience)
- Thank you page cost per acquisition (Audience)
- Brand store engagement 3 conversion rate (Audience)
- Brand store engagement 3 cost per acquisition (Audience)
- Brand store engagement 4 conversion rate (Audience)
- Brand store engagement 4 cost per acquisition (Audience)
- Click on redirect conversion rate (Audience)
- Marketing landing page cost per acquisition (Audience)
- Brand store engagement 5 conversion rate (Audience)
- Brand store engagement 5 cost per acquisition (Audience)
- Brand store engagement 6 conversion rate (Audience)
- Brand store engagement 6 cost per acquisition (Audience)
- Homepage visit conversion rate (Audience)
- Message sent conversion rate (Audience)
- Brand store engagement 7 conversion rate (Audience)
- Brand store engagement 7 cost per acquisition (Audience)
- Game interaction cost per acquisition (Audience)
- Survey finish conversion rate (Audience)
- Message sent cost per acquisition (Audience)
- Mashup click to page conversion rate (Audience)
- Mashup click to page cost per acquisition (Audience)
- Mashup backup image conversion rate (Audience)
- Mashup backup image cost per acquisition (Audience)
- Homepage visit cost per acquisition (Audience)
- Mashup add to cart conversion rate (Audience)
- Mashup add to cart cost per acquisition (Audience)
- Mashup add to wishlist conversion rate (Audience)
- Mashup add to wishlist cost per acquisition (Audience)
- Registration form conversion rate (Audience)
- Purchase button cost per acquisition (Audience)
- Mashup subscribe and save conversion rate (Audience)
- Mashup subscribe and save cost per acquisition (Audience)
- Email load conversion rate (Audience)
- Survey start cost per acquisition (Audience)
- Mashup clip coupon click conversion rate (Audience)
- Mashup clip coupon click cost per acquisition (Audience)
- Sign up page conversion rate (Audience)
- Mashup shop now click conversion rate (Audience)
- Mashup shop now click cost per acquisition (Audience)
- Referral conversion rate (Audience)
- Referral cost per acquisition (Audience)
- Accept conversion rate (Audience)
- Accept cost per acquisition (Audience)
- Decline conversion rate (Audience)
- Decline cost per acquisition (Audience)
- Drop down selection conversion rate (Audience)
- Drop down selection cost per acquisition (Audience)
- Brand store engagement 1 conversion rate (Audience)
- Video started conversion rate (Audience)
- Video started cost per acquisition (Audience)
- Video completed conversion rate (Audience)
- Video completed cost per acquisition (Audience)
- Store locator page conversion rate (Audience)
- Registration confirm page cost per acquisition (Audience)
- Success page conversion rate (Audience)
- Subscription button cost per acquisition (Audience)
- Submit button conversion rate (Audience)
- Email interaction cost per acquisition (Audience)
- Widget interaction conversion rate (Audience)
- Banner interaction cost per acquisition (Audience)
- Widget load conversion rate (Audience)
- Game load cost per acquisition (Audience)
- Store locator page cost per acquisition (Audience)
- Registration confirm page conversion rate (Audience)
- Registration form cost per acquisition (Audience)
- Thank you page conversion rate (Audience)
- Success page cost per acquisition (Audience)
- Subscription button conversion rate (Audience)
- Click on redirect cost per acquisition (Audience)
- Purchase button conversion rate (Audience)
- Submit button cost per acquisition (Audience)
- Email interaction conversion rate (Audience)
- Email load cost per acquisition (Audience)
- Game interaction conversion rate (Audience)
- Widget interaction cost per acquisition (Audience)
- Banner interaction conversion rate (Audience)
- Survey finish cost per acquisition (Audience)
- Survey start conversion rate (Audience)
- Widget load cost per acquisition (Audience)
- Game load conversion rate (Audience)
- Sign up page cost per acquisition (Audience)
- Marketing landing page conversion rate (Audience)
- Product units sold
- Product units sold (Inventory)
- Product units sold (Product)
- Product sales
- Product sales (Inventory)
- Product sales (Product)
- Return on advertising spend
- Return on advertising spend (Inventory)
- DPV
- DPV (Inventory)
- DPV (Audience)
- DPV (Product)
- Total units sold
- Total units sold (Inventory)
- Total product sales
- Total product sales (Inventory)
- Total product sales (Product)
- Total return on advertising spend (Total ROAS)
- Total return on advertising spend (Total ROAS) (Inventory)
- Total eRPM
- Total eRPM (Inventory)
- DPV views
- DPV views (Inventory)
- DPV views (Audience)
- DPV views (Product)
- DPV clicks
- DPV clicks (Inventory)
- DPV clicks (Audience)
- DPV clicks (Product)
- DPVR
- DPVR (Inventory)
- DPVR (Audience)
- eCPDPV
- eCPDPV (Inventory)
- eCPDPV (Audience)
- Total DPV
- Total DPV (Inventory)
- Total DPV (Product)
- Total DPV views
- Total DPV views (Inventory)
- Total DPV views (Product)
- Total DPV clicks
- Total DPV clicks (Inventory)
- Total DPV clicks (Product)
- Total DPVR
- Total DPVR (Inventory)
- Total eCPDPV
- Total eCPDPV (Inventory)
- ATL
- ATL (Inventory)
- ATL (Audience)
- ATL (Product)
- ATL views
- ATL views (Inventory)
- ATL views (Audience)
- ATL views (Product)
- ATL clicks
- ATL clicks (Inventory)
- ATL clicks (Audience)
- ATL clicks (Product)
- ATLR
- ATLR (Inventory)
- ATLR (Audience)
- eCPATL
- eCPATL (Inventory)
- eCPATL (Audience)
- Total ATL
- Total ATL (Inventory)
- Total ATL (Product)
- Total ATL views
- Total ATL views (Inventory)
- Total ATL views (Product)
- Total ATL clicks
- Total ATL clicks (Inventory)
- Total ATL clicks (Product)
- Total ATLR
- Total ATLR (Inventory)
- Total eCPATL
- Total eCPATL (Inventory)
- ATC
- ATC (Inventory)
- ATC (Audience)
- ATC (Product)
- ATC views
- ATC views (Inventory)
- ATC views (Audience)
- ATC views (Product)
- ATC clicks
- ATC clicks (Inventory)
- ATC clicks (Audience)
- ATC clicks (Product)
- ATCR
- ATCR (Inventory)
- ATCR (Audience)
- eCPATC
- eCPATC (Inventory)
- eCPATC (Audience)
- Total ATC
- Total ATC (Inventory)
- Total ATC (Product)
- Total ATC views
- Total ATC views (Inventory)
- Total ATC views (Product)
- Total ATC clicks
- Total ATC clicks (Inventory)
- Total ATC clicks (Product)
- Total ATCR
- Total ATCR (Inventory)
- Total eCPATC
- Total eCPATC (Inventory)
- New Subscriber and Save
- New Subscriber and Save (Inventory)
- Total Subscribe and Save
- Total Subscribe and Save (Inventory)
- Purchases
- Purchases (Inventory)
- Purchases (Audience)
- Purchases (Product)
- Purchases views
- Purchases views (Inventory)
- Purchases views (Audience)
- Purchases views (Product)
- Purchases clicks
- Purchases clicks (Inventory)
- Purchases clicks (Audience)
- Purchases clicks (Product)
- eCPP
- eCPP (Inventory)
- eCPP (Audience)
- Total purchases
- Total purchases (Inventory)
- Total purchases (Product)
- Total purchases views
- Total purchases views (Inventory)
- Total purchases views (Product)
- Total purchases clicks
- Total purchases clicks (Inventory)
- Total purchases clicks (Product)
- Total purchases rate
- Total purchases rate (Inventory)
- Total eCPP
- Total eCPP (Inventory)
- New-to-brand purchases
- New-to-brand purchases (Inventory)
- New-to-brand purchases (Audience)
- New-to-brand purchases (Product)
- New-to-brand purchases views
- New-to-brand purchases views (Inventory)
- New-to-brand purchases views (Audience)
- New-to-brand purchases views (Product)
- New-to-brand purchases clicks
- New-to-brand purchases clicks (Inventory)
- New-to-brand purchases clicks (Audience)
- New-to-brand purchases clicks (Product)
- New-to-brand purchase rate
- New-to-brand purchase rate (Inventory)
- New-to-brand purchase rate (Audience)
- New-to-brand eCPP
- New-to-brand eCPP (Inventory)
- New-to-brand eCPP (Audience)
- Total product units sold
- New-to-brand units sold
- New-to-brand product sales
- PRPV
- PRPV views
- PRPV clicks
- Total PRPV
- Total PRPV views
- Total PRPV clicks
- New subscribe and save
- New subscribe and save views
- New subscribe and save clicks
- Placement name
- Placement size
- Deal type
- Total pixel conversions
- Total pixel conversions (Inventory)
- Total pixel conversion rate
- Total pixel conversion rate (Inventory)
- Total pixel cost per acquisition
- Total pixel cost per acquisition (Inventory)
- Subscription page
- Subscription page (Inventory)
- Subscription page view-through conversions
- Subscription page view-through conversions (Inventory)
- Subscription page click-through conversions
- Subscription page click-through conversions (Inventory)
- Subscription page conversion rate
- Subscription page conversion rate (Inventory)
- Subscription page cost per acquisition
- Subscription page cost per acquisition (Inventory)
- Application
- Application (Inventory)
- Application (Audience)
- Application view-through conversions
- Application view-through conversions (Inventory)
- Application view-through conversions (Audience)
- Application click-through conversions
- Application click-through conversions (Inventory)
- Application click-through conversions (Audience)
- Application conversion rate
- Application conversion rate (Inventory)
- Application conversion rate (Audience)
- Application cost per acquisition
- Application cost per acquisition (Inventory)
- Application cost per acquisition (Audience)
- Sign up button
- Sign up button (Inventory)
- Sign up button view-through conversions
- Sign up button view-through conversions (Inventory)
- Sign up button click-through conversions
- Sign up button click-through conversions (Inventory)
- Sign up button conversion rate
- Sign up button conversion rate (Inventory)
- Sign up button cost per acquisition
- Sign up button cost per acquisition (Inventory)
- Added to shopping cart
- Added to shopping cart (Inventory)
- Added to shopping cart (Audience)
- Added to shopping cart view-through conversions
- Added to shopping cart view-through conversions (Inventory)
- Added to shopping cart view-through conversions (Audience)
- Added to shopping cart click-through conversions
- Added to shopping cart click-through conversions (Inventory)
- Added to shopping cart click-through conversions (Audience)
- Added to shopping cart conversion rate
- Added to shopping cart conversion rate (Inventory)
- Added to shopping cart conversion rate (Audience)
- Added to shopping cart cost per acquisition
- Added to shopping cart cost per acquisition (Inventory)
- Added to shopping cart cost per acquisition (Audience)
- Product purchased
- Product purchased (Inventory)
- Product purchased conversion rate
- Product purchased conversion rate (Inventory)
- Product purchased cost per acquisition
- Product purchased cost per acquisition (Inventory)
- Search
- Search (Inventory)
- Brand search
- Brand search (Inventory)
- Brand search (Audience)
- Brand search view-through conversions
- Brand search view-through conversions (Inventory)
- Brand search view-through conversions (Audience)
- Brand search click-through conversions
- Brand search click-through conversions (Inventory)
- Brand search click-through conversions (Audience)
- Brand search conversion rate
- Brand search conversion rate (Inventory)
- Brand search conversion rate (Audience)
- Brand search cost per acquisition
- Brand search cost per acquisition (Inventory)
- Brand search cost per acquisition (Audience)
- Impressions
- Impressions (Inventory)
- Impressions (Audience)
- Viewable impressions
- Viewable impressions (Inventory)
- Measurable impressions
- Measurable impressions (Inventory)
- Measurable rate
- Measurable rate (Inventory)
- Viewability rate
- Viewability rate (Inventory)
- Page views
- Page views (Inventory)
- Clicks
- Clicks (Inventory)
- Clicks (Audience)
- CTR
- CTR (Inventory)
- CTR (Audience)
- eCPC
- eCPC (Inventory)
- eCPC (Audience)
- eCPM
- eCPM (Inventory)
- eCPM (Audience)
- eRPM
- eRPM (Inventory)
- Gross clicks
- Gross clicks (Inventory)
- Gross clicks (Audience)
- Gross impressions
- Gross impressions (Inventory)
- Gross impressions (Audience)
- Invalid clicks
- Invalid clicks (Inventory)
- Invalid clicks (Audience)
- Invalid impressions
- Invalid impressions (Inventory)
- Invalid impressions (Audience)
- Invalid clicks rate
- Invalid clicks rate (Inventory)
- Invalid clicks rate (Audience)
- Invalid impression rate
- Invalid impression rate (Inventory)
- Invalid impression rate (Audience)
- Video start
- Video start (Inventory)
- Video start (Audience)
- Video first quartile
- Video first quartile (Inventory)
- Video first quartile (Audience)
- Video midpoint
- Video midpoint (Inventory)
- Video midpoint (Audience)
- Video third quartile
- Video third quartile (Inventory)
- Video third quartile (Audience)
- Video complete
- Video complete (Inventory)
- Video complete (Audience)
- Video pause
- Video resume
- Video unmute
Breakdowns
Account nameEntity ID (Audience)Entity ID (Inventory)Order start dateEntity IDAccount name (Inventory)
Browse all 87 breakdowns
- Account name
- Account name (Inventory)
- Account name (Audience)
- Account name (Product)
- Account ID
- Account ID (Inventory)
- Account ID (Audience)
- Account ID (Product)
- Entity ID
- Entity ID (Inventory)
- Entity ID (Audience)
- Entity ID (Product)
- Advertiser ID
- Advertiser ID (Inventory)
- Advertiser ID (Audience)
- Advertiser ID (Product)
- Advertiser name
- Advertiser name (Inventory)
- Advertiser name (Audience)
- Advertiser name (Product)
- Creative ID
- Creative name
- Creative ad ID
- Creative size
- Creative type
- Data source
- Deal
- Deal ID
- Line item external ID (Campaign)
- Line item external ID (Inventory)
- Line item external ID (Product)
- Order external ID (Campaign)
- Order external ID (Inventory)
- Order external ID (Product)
- Order budget (Campaign)
- Order budget (Inventory)
- Order budget (Product)
- Line item budget (Campaign)
- Line item budget (Inventory)
- Line item budget (Product)
- Line item ID
- Line item ID (Inventory)
- Line item ID (Audience)
- Line item ID (Product)
- Line item name
- Line item name (Inventory)
- Line item name (Audience)
- Line item name (Product)
- Line item start date
- Line item start date (Inventory)
- Line item start date (Audience)
- Line item start date (Product)
- Line item end date
- Line item end date (Inventory)
- Line item end date (Audience)
- Line item end date (Product)
- Order ID
- Order ID (Inventory)
- Order ID (Audience)
- Order ID (Product)
- Order name
- Order name (Inventory)
- Order name (Audience)
- Order name (Product)
- Order start date
- Order start date (Inventory)
- Order start date (Audience)
- Order start date (Product)
- Order end date
- Order end date (Inventory)
- Order end date (Audience)
- Order end date (Product)
- Order currency
- Order currency (Inventory)
- Order currency (Audience)
- Order currency (Product)
- Product name
- Product group
- Product category
- Product subcategory
- Parent ASIN
- Brand name
- Segment type
- Segment source
- Segment marketplace id
- Site name
- Supply source name
Setup
Connect Amazon DSP MCP in three steps
1
Connect Amazon DSP to Adzviser
Create a workspace. Authorize your Amazon account in Adzviser and select the DSP advertiser you want to report on.
2
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
3
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Amazon DSP.
This connection is read-only. Your AI assistant can retrieve reports, but cannot make changes to the connected source account.
Quick connection check
List my connected Amazon DSP advertisers and show the Adzviser workspace for each. After I choose one, return "Return on advertising spend" for the last 7 complete days.
Try a deeper analysis
Prepare the Next Media Plan
Review Amazon DSP delivery in the workspace I choose for the last 30 complete days. Ask me whether the next plan prioritizes impressions, clicks, or completed videos and what budget is available. Using the relevant cost and volume metrics, suggest line items to consider for more investment, further testing, or closer review. Explain the evidence for each choice.
Prompt ideas
Amazon DSP prompts to try
Line Item Performance Report
Compare delivery and cost across DSP line items.
Prepare the Next Media Plan
Turn delivery and cost trends into a planning discussion.
Explain a Change in CPM
Find the line items behind a change in impression costs.
