Reporting coverage
Amazon Seller Central metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Amazon Seller Central connector. Start with these examples or search the complete catalog.
Metrics
Browse all 98 metrics
- Item quantity
- Item price
- Item tax
- Gift wrap price
- Gift wrap tax
- Item promotion discount
- Shipped product sales
- Units shipped
- Orders shipped
- Shipping price
- Shipping tax
- Ship promotion discount
- Ordered product sales
- Ordered product sales - B2B
- Units ordered
- Units ordered - B2B
- Total order items
- Total order items - B2B
- Average units per order item
- Average units per order item - B2B
- Average selling price
- Average selling price - B2B
- Average offer count
- Average parent items
- Units refunded
- Refund rate
- A-to-z claims granted
- Claims amount
- Page views - mobile app
- Page views - mobile app - B2B
- Page views - browser
- Page views - browser - B2B
- Page views - total
- Page views - total - B2B
- Sessions - mobile app
- Sessions - mobile app - B2B
- Sessions - browser
- Sessions - browser - B2B
- Sessions - total
- Sessions - total - B2B
- Unit session percentage
- Unit session percentage - B2B
- Order item session percentage
- Order item session percentage - B2B
- Featured offer (buy box) percentage
- Featured offer (buy box) percentage - B2B
- Feedback received
- Negative feedback received
- Received negative feedback rate
- Search query score
- Search query volume
- Search query total impressions
- Search query ASIN impressions
- Search query ASIN impression share
- Search query total clicks
- Search query total click rate
- Search query ASIN clicks
- Search query ASIN click share
- Search query total median click price
- Search query ASIN median click price
- Search query total same day shipping clicks
- Search query total one day shipping clicks
- Search query total two day shipping clicks
- Search query total cart add count
- Search query total cart add rate
- Search query ASIN cart add count
- Search query ASIN cart add share
- Search query total median cart add price
- Search query ASIN median cart add price
- Search query total same day shipping cart add count
- Search query total one day shipping cart add count
- Search query total two day shipping cart add count
- Search query total purchase count
- Search query total purchase rate
- Search query ASIN purchase count
- Search query ASIN purchase share
- Search query total median purchase price
- Search query ASIN median purchase price
- Search query total same day shipping purchase count
- Search query total one day shipping purchase count
- Search query total two day shipping purchase count
- Inventory fulfillable quantity
- Inventory inbound working quantity
- Inventory inbound shipped quantity
- Inventory inbound receiving quantity
- Inventory total quantity
- Inventory reserved quantity
- Inventory pending customer order quantity
- Inventory pending transshipment quantity
- Inventory FC processing quantity
- Inventory unfulfillable quantity
- Inventory customer damaged quantity
- Inventory warehouse damaged quantity
- Inventory distributor damaged quantity
- Inventory carrier damaged quantity
- Inventory defective quantity
- Inventory expired quantity
- Inventory researching quantity
Breakdowns
Browse all 36 breakdowns
- Seller name
- Marketplace country
- Amazon order ID
- Merchant order ID
- Purchase datetime
- Last updated datetime
- Order status
- Order channel
- Sales channel
- Product name
- Parent ASIN
- Child ASIN
- SKU
- ASIN
- Title
- Item status
- Currency
- Promotion IDs
- Is business order
- Purchase order number
- Price designation
- Signature confirmation recommended
- Fulfillment channel
- Ship service level
- Ship city
- Ship state
- Ship postal code
- Ship country
- Search query ASIN
- Search query
- Inventory ASIN
- Inventory seller SKU
- Inventory FN SKU
- Inventory product name
- Inventory last updated
- Inventory condition
Setup
Connect Amazon Seller Central MCP in three steps
Connect Amazon Seller Central to Adzviser
Create a workspace. Choose your Seller Central region, sign in, allow Adzviser to read its reporting data, then select one or more marketplaces from the same seller account.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Amazon Seller Central.
Quick connection check
List my connected Amazon Seller Central accounts with their selected marketplaces and show the Adzviser workspace for each. After I choose one, return "Ordered product sales" for the last 7 complete days. Break the result down by Marketplace country.
Try a deeper analysis
From the workspace I choose for the last 30 complete days, identify Amazon Seller Central products with: 1) High sessions but low conversion rate (<5%). 2) Low sessions despite good conversion. 3) Declining Buy Box percentage. For each: ASIN, Sessions, Conversion Rate, Buy Box %, and Revenue Trend. Recommend specific listing improvements (titles, bullets, images, A+ Content).
Prompt ideas
Amazon Seller Central prompts to try
Weekly Sales Summary
Get a weekly snapshot of your Amazon sales.
Listing Optimization Priorities
Identify listings that need optimization.
Sales Trend Analysis
Identify daily and weekly sales trends.
Choose the right setup
Amazon Seller Central MCP: official option or Adzviser?
Amazon publishes local MCP examples for building and running SP-API integrations. They are educational samples for developers, while Adzviser provides a supported, ready-to-use connection for seller reporting.
Build your own seller-data tool
- SetupInstall and run Amazon's local developer samples with your own SP-API credentials
- PermissionsDeveloper-defined: available reads and actions depend on the SP-API workflows you build
- Reporting scopeSeller Central only: use the seller data returned by your custom workflows
Best for: developers prototyping their own seller tools; Amazon labels these as samples.
View Amazon's samples →Report on Seller Central without building a server
- SetupConnect Seller Central in Adzviser without building or running an MCP server
- PermissionsRead-only: analyze sales, orders, products, fees and inventory without changing Seller Central
- Reporting scopeCross-channel: compare supported countries, Amazon Ads and other connected sources
Best for: sellers, brands and agencies that want reporting instead of API development.
Start with Adzviser →
