Choose the right setup
Amazon Seller Central MCP: official option or Adzviser?
Amazon publishes local MCP examples for building and running SP-API integrations. They are educational samples for developers, while Adzviser provides a supported, ready-to-use connection for seller reporting.
Build your own seller-data tool
- SetupInstall and run Amazon's local developer samples with your own SP-API credentials
- PermissionsDeveloper-defined: available reads and actions depend on the SP-API workflows you build
- Reporting scopeSeller Central only: use the seller data returned by your custom workflows
Best for: developers prototyping their own seller tools; Amazon labels these as samples.
View Amazon's samples →Report on Seller Central without building a server
- SetupConnect Seller Central in Adzviser without building or running an MCP server
- PermissionsRead-only: analyze sales, orders, products, fees and inventory without changing Seller Central
- Reporting scopeCross-channel: compare supported countries, Amazon Ads and other connected sources
Best for: sellers, brands and agencies that want reporting instead of API development.
Start with Adzviser →Prompt ideas
Amazon Seller Central prompts to try
Weekly Sales Summary
Get a weekly snapshot of your Amazon sales.
Listing Optimization Priorities
Identify listings that need optimization.
Sales Trend Analysis
Identify daily and weekly sales trends.
Setup
Connect Amazon Seller Central MCP in three steps
Connect Amazon Seller Central to Adzviser
Create a workspace. Choose your Seller Central region, sign in, allow Adzviser to read its reporting data, then select one or more marketplaces from the same seller account.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Amazon Seller Central.
Quick connection check
List my connected Amazon Seller Central accounts with their selected marketplaces and show the Adzviser workspace for each. After I choose one, return "Ordered product sales" for the last 7 complete days. Break the result down by Marketplace country.
Try a deeper analysis
From the workspace I choose for the last 30 complete days, identify Amazon Seller Central products with: 1) High sessions but low conversion rate (<5%). 2) Low sessions despite good conversion. 3) Declining Buy Box percentage. For each: ASIN, Sessions, Conversion Rate, Buy Box %, and Revenue Trend. Recommend specific listing improvements (titles, bullets, images, A+ Content).
Reporting coverage
