CONNECTOR SETUP
Start using Amazon Seller Central in Claude
Connect Amazon Seller Central to Adzviser, add Adzviser to Claude, and start asking questions about your data.
Connect Amazon Seller Central to Adzviser
Choose your Seller Central region, sign in, allow Adzviser to read its reporting data, then select one or more marketplaces from the same seller account.
Add Adzviser to Claude
Open Adzviser in Claude's connector directory, select Connect, and sign in to your Adzviser account when asked.
Open Adzviser in Claude ↗Ask your first Amazon Seller Central question
Ask Claude to list your Adzviser workspaces and show the seller account and selected marketplaces connected to each. Choose a workspace, pick a date range, and ask what you want to know.
CHOOSE THE RIGHT CLAUDE CONNECTOR
Amazon Seller Central in Claude: Amazon's official SP-API MCP samples vs. Adzviser's read-only reporting connector
This side-by-side comparison covers Amazon's official SP-API MCP samples and Adzviser's read-only Amazon Seller Central reporting connector in Claude. Amazon publishes local MCP examples for building and running SP-API integrations. They are educational samples for developers, while Adzviser provides a supported, ready-to-use connection for seller reporting.
Amazon's official SP-API MCP samples
Build your own seller-data tool
Install and run Amazon's local developer samples with your own SP-API credentials. This is a manual Claude connection: run the server, make its MCP address reachable, add it as a custom connector, and authorize it. Team and Enterprise workspaces require an owner to add the connector first.
Build custom seller workflows around the SP-API operations your team implements.
Developer-defined: available reads and actions depend on the SP-API workflows you build.
Seller Central only: use the seller data returned by your custom workflows.
Best for: developers prototyping their own seller tools; Amazon labels these as samples.
View Amazon's samplesAdzviser's read-only Amazon Seller Central reporting connector
Analyze Amazon Seller Central with your other marketing data in Claude
Connect Amazon Seller Central in Adzviser, then add Adzviser in Claude.
Ask Claude about sales, orders, products and inventory. Choose the connected account and date range when prompted, then continue with follow-up questions.
Read-only reporting; Claude cannot change anything in Amazon Seller Central through Adzviser.
Ask Claude to analyze Amazon Seller Central alongside connected advertising, analytics, commerce, email, and CRM sources.
Best for: marketers and agencies that want read-only Amazon Seller Central reporting beside other marketing and revenue data in Claude.
Open Adzviser in ClaudeCOPY-AND-PASTE PROMPT
Try a complete Amazon Seller Central analysis in Claude
Choose the right connected account, run a useful analysis, and get the supporting numbers and next steps in one response.
Compare recent results with the previous period and call out the largest changes.
First, show the seller account and selected marketplaces connected for Amazon Seller Central in each Adzviser workspace. Ask me which one I want to analyze. Then run this analysis: Analyze daily Amazon Seller Central sales trends from the workspace I choose for the last 30 complete days. Show: Date, Orders, Revenue, and Units. Identify: 1) Day-of-week patterns. 2) Seasonal trends. 3) Unusual spikes or dips with possible explanations. 4) Overall trend direction. Recommend strategies for off-peak periods. Start with the main takeaway, show the supporting numbers in a table, and suggest three next steps. If part of the answer is uncertain, say what information is missing.
ANALYSIS PLAN
Shape a Amazon Seller Central decision brief for Claude
Give Claude a clear scope, ask it to show its evidence, and finish with practical next steps for your team to review.
Start with the numbers
Get a weekly snapshot of your Amazon sales. Ask for the underlying figures and a clearly named comparison period.
See the “Weekly Sales Summary” promptSeparate facts from explanations
Compare recent results with the previous period and call out the largest changes. Ask Claude to label possible causes as explanations to investigate, not facts.
See the “Sales Trend Analysis” promptTurn the findings into next steps
Identify listings that need optimization. Request a short list of actions to consider, the evidence for each, and what to measure next.
See the “Listing Optimization Priorities” prompt