Reporting coverage
Amazon Ads metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Amazon Ads connector. Start with these examples or search the complete catalog.
Metrics
Browse all 65 metrics
- Branded searches
- Branded search clicks
- Units sold other SKU (1 day)
- Units sold other SKU (7 day)
- Units sold other SKU (14 day)
- Units sold other SKU (30 day)
- Sales other SKU (1 day)
- Sales other SKU (7 day)
- Sales other SKU (14 day)
- Sales other SKU (30 day)
- Impressions
- Clicks
- Spend
- Viewable Impressions
- ACOS (7 day)
- ACOS (14 day)
- ROAS (7 day)
- ROAS (14 day)
- Purchases
- Purchases (1 day)
- Purchases (7 day)
- Purchases (14 day)
- Purchases (30 day)
- Purchases same SKU
- Purchases same SKU (1 day)
- Purchases same SKU (7 day)
- Purchases same SKU (14 day)
- Purchases same SKU (30 day)
- NTB purchases
- Orders (view-attributed)
- Detail page views
- Add to cart
- Add to cart clicks
- NTB detail page views
- NTB detail page view clicks
- Sales
- Sales (1 day)
- Sales (7 day)
- Sales (14 day)
- Sales (30 day)
- Sales same SKU (1 day)
- Sales same SKU (7 day)
- Sales same SKU (14 day)
- Sales same SKU (30 day)
- NTB sales
- Units sold
- Units sold (1 day)
- Units sold (7 day)
- Units sold (14 day)
- Units sold (30 day)
- Units sold same SKU
- Units sold same SKU (1 day)
- Units sold same SKU (7 day)
- Units sold same SKU (14 day)
- Units sold same SKU (30 day)
- NTB units sold
- Video views (5 sec)
- Video views (100%)
- Video views (25%)
- Video views (50%)
- Video views (75%)
- Video unmutes
- Sales other SKU
- Units ordered other SKU
- Sales same SKU
Breakdowns
Browse all 36 breakdowns
- Account name
- Account ID
- Account country
- Currency
- Campaign ID
- Campaign name
- Campaign type
- Targeting type
- Campaign budget type
- Campaign status
- Campaign budget
- Campaign cost type
- Campaign placement
- Ad group ID
- Ad group name
- Ad group status
- Keyword ID
- Keyword text
- Keyword match type
- Customer search term
- Keyword bid
- Target bid
- Keyword status
- Target ID
- Targeting expression
- Targeting text
- Advertised SKU
- ASIN
- Other ASIN
- Campaign placement bid % - Top of search
- Campaign placement bid % - Product pages
- Campaign placement bid % - Rest of search
- Campaign placement bid % - Amazon Business
- Campaign audience bid %
- Campaign audience bid segment
- Campaign bidding strategy
Setup
Connect Amazon Ads MCP in three steps
Connect Amazon Ads to Adzviser
Create a workspace. Sign in to Amazon Ads, allow Adzviser to read its reporting data, then select one or more country marketplaces from the same advertising account.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Amazon Ads.
Quick connection check
List my connected Amazon Ads accounts with their selected marketplaces and show the Adzviser workspace for each. After I choose one, return "Spend" for the last 7 complete days. Break the result down by Account country.
Try a deeper analysis
Analyze Amazon Ads ACoS for the workspace I choose during the last 30 complete days. For each campaign: Target ACoS, Actual ACoS, Break-Even ACoS, Spend, and Sales. For campaigns above target ACoS, show the top keywords driving the overage. Recommend specific bid reductions and negative keywords to bring ACoS to target while maintaining sales volume.
Prompt ideas
Amazon Ads prompts to try
Weekly Campaign Performance Summary
Get a weekly overview of your Amazon Ads KPIs.
ACoS Optimization Strategy
Optimize ACoS across campaigns and keywords.
Week-over-Week Trend Analysis
Spot performance shifts and anomalies.
Choose the right setup
Amazon Ads MCP: official option or Adzviser?
Amazon's server is for agents that can build and change campaigns, account settings and billing workflows. Adzviser is for read-only analysis that connects ad performance to Seller Central and other marketing sources.
Create and manage Amazon Ads campaigns
- SetupConnect as an Amazon Ads partner with active API credentials
- PermissionsCan run reports and create, update or delete campaigns and supported account settings
- Reporting scopeAmazon Ads only: work with campaigns, settings, billing and reporting data
Best for: Amazon Ads partners that want an AI agent to make campaign and account changes.
Set up Amazon Ads MCP →Report on Amazon Ads across channels
- SetupConnect Amazon Ads in Adzviser without configuring partner API credentials
- PermissionsRead-only: analyze campaigns, spend, sales and ROAS without changing Amazon Ads
- Reporting scopeCross-channel: compare Amazon Ads with Seller Central and your other marketing channels
Best for: marketers and agencies that want read-only Amazon performance analysis alongside seller and cross-channel results.
Start with Adzviser →
