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Amazon Ads Prompt Library
Ready-to-use AI prompts to analyze your Amazon Ads campaigns, optimize ACoS, and generate actionable reports. Customize with your account name and date range, then paste into ChatGPT, Claude, or Gemini.
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See available Amazon Ads metrics & breakdowns →Reporting
Weekly Campaign Performance Summary
Get a weekly overview of your Amazon Ads KPIs.
Pull the campaign performance data from my Amazon Ads account for the last 30 days. Show: Campaign Name, Campaign Type (Sponsored Products/Brands/Display), Impressions, Clicks, CTR, CPC, Spend, Sales, ACoS, and ROAS. Sort by Spend descending. Add totals at the bottom. Highlight campaigns where ACoS exceeds your target.
Reporting
Monthly Executive Report
Generate a comprehensive monthly Amazon Ads report.
Generate a monthly executive report for my Amazon Ads account covering the last 30 days. Include: 1) Total spend, sales, ACoS, and ROAS with month-over-month changes. 2) Top 5 campaigns by sales. 3) Top 5 by ROAS. 4) Bottom 3 underperforming campaigns. 5) Sponsored Products vs Brands vs Display performance comparison. 6) A summary with 3 actionable recommendations.
Reporting
Keyword Performance Report
Analyze keyword-level performance for Sponsored Products.
From my Amazon Ads account for the last 30 days, show keyword performance. Include: Keyword, Match Type, Impressions, Clicks, CTR, CPC, Spend, Sales, ACoS, and Conversion Rate. Sort by Spend descending. Flag keywords with ACoS more than 2x the campaign average. Identify top converting keywords.
Reporting
ASIN Performance Report
See which products are driving the best ad results.
Analyze advertised ASIN performance for my Amazon Ads account during the last 30 days. Show: ASIN, Product Title, Impressions, Clicks, CTR, Spend, Sales, ACoS, and Conversion Rate. Which products have the best ACoS? Which products are wasting ad spend? Recommend product-level bid adjustments.
Reporting
Search Term Report
Review actual search terms triggering your ads.
Pull the search terms report from my Amazon Ads account for the last 30 days. Show the top 30 search terms by impressions: Search Term, Campaign, Impressions, Clicks, CTR, Sales, ACoS, and Conversion Rate. Identify high-spend terms with zero sales as negative keyword candidates.
Optimization
ACoS Optimization Strategy
Optimize ACoS across campaigns and keywords.
Analyze ACoS for my Amazon Ads account during the last 30 days. For each campaign: Target ACoS, Actual ACoS, Break-Even ACoS, Spend, and Sales. For campaigns above target ACoS, show the top keywords driving the overage. Recommend specific bid reductions and negative keywords to bring ACoS to target while maintaining sales volume.
Optimization
Bid Optimization Recommendations
Optimize keyword bids based on performance data.
Review keyword bids for my Amazon Ads account during the last 30 days. For the top 50 keywords by spend: Current Bid, CPC, Conversion Rate, ACoS, and Suggested Bid (based on target ACoS). Identify keywords where: 1) Bids are too high (ACoS above target). 2) Bids are too low (high conversion rate, room to increase). Recommend specific bid amounts for each.
Optimization
Negative Keyword Strategy
Identify wasteful search terms for negative targeting.
From my Amazon Ads account for the last 30 days, identify search terms with: 1) 20+ clicks and zero sales. 2) ACoS above 100%. 3) Irrelevant terms for your products. Present as: Search Term, Clicks, Spend, Sales, and Campaign. Calculate total wasted spend. Recommend exact and phrase negative keywords for each campaign.
Optimization
Campaign Structure Optimization
Optimize your campaign structure for better control.
Review the structure of my Amazon Ads account during the last 30 days. Show: Number of campaigns by type, ad groups per campaign, keywords per ad group, and ASINs per ad group. Identify: 1) Overly broad campaigns that need segmentation. 2) Campaigns with too many keywords. 3) Missing campaign types. Recommend an optimized structure.
Optimization
Placement Optimization
Optimize ad placement bids for top of search and product pages.
Analyze placement performance for my Amazon Ads account during the last 30 days. Break down by: Top of Search, Rest of Search, and Product Pages. Show: Impressions, Clicks, CTR, CPC, Sales, ACoS, and Conversion Rate. Which placement delivers the best ROAS? Recommend specific placement bid adjustments.
Analysis
Week-over-Week Trend Analysis
Spot performance shifts and anomalies.
Compare this week vs last week for my Amazon Ads account during the last 30 days. Show changes for: Impressions, Clicks, CTR, CPC, Spend, Sales, ACoS, and ROAS. Flag metrics that changed by more than 15% with ⚠️. Provide explanations and suggested actions for each flagged metric.
Analysis
Organic vs Paid Sales Analysis
Understand the relationship between paid and organic sales.
Analyze the relationship between paid advertising and total sales for my Amazon Ads account during the last 30 days. Show: Total Sales, Ad-Attributed Sales, Organic Sales, TACoS (Total ACoS), and Ad Sales as % of Total. Is ad spend driving incremental sales or just capturing organic demand? Recommend the optimal paid-to-organic sales ratio.
Analysis
Competitor Targeting Analysis
Evaluate the effectiveness of competitor targeting campaigns.
Analyze competitor-targeted campaigns in my Amazon Ads account during the last 30 days. For campaigns targeting competitor ASINs or brand keywords: Impressions, Clicks, CTR, CPC, Sales, ACoS, and Conversion Rate. Compare against non-competitor campaigns. Are competitor campaigns profitable? Recommend strategies for competitive conquesting.
Analysis
New-to-Brand Metrics Analysis
Understand which campaigns drive new customers.
Analyze new-to-brand metrics for my Amazon Ads account during the last 30 days. For Sponsored Brands campaigns: New-to-Brand Orders, New-to-Brand Sales, % New-to-Brand, and Cost per New Customer. Which campaigns are best at acquiring new customers? Is the cost of new customer acquisition acceptable? Recommend strategies to maximize new-to-brand reach.
Analysis
Seasonality & Trend Analysis
Identify seasonal patterns in your Amazon Ads performance.
Analyze weekly performance trends for my Amazon Ads account during the last 30 days. Show: Week, Impressions, Clicks, Sales, ACoS, and Conversion Rate. Are there seasonal patterns? Which weeks had unusual performance? Recommend budget adjustments for upcoming seasonal periods.
Audit
Account Health Check
Comprehensive health check for your Amazon Ads account.
Perform a health check for my Amazon Ads account using data from the last 30 days. Evaluate: 1) Overall ACoS vs target. 2) Campaign structure quality. 3) Keyword coverage and match types. 4) Negative keyword usage. 5) Budget utilization. Give a health score from 1-10 and list top 5 priorities.
Audit
Wasted Spend Audit
Find where ad budget is being wasted.
Audit wasted spend in my Amazon Ads account for the last 30 days. Identify: 1) Keywords with 50+ clicks and zero sales. 2) Search terms with ACoS above 100%. 3) Campaigns with consistently poor ROAS. 4) ASINs with high ad spend but low conversion rate. Calculate total wasted spend and recommend specific cuts.
Audit
Keyword Coverage Audit
Ensure comprehensive keyword coverage.
Audit keyword coverage for my Amazon Ads account during the last 30 days. Check: 1) Number of keywords per campaign. 2) Match type distribution (exact/phrase/broad). 3) Missing high-potential keywords from search terms. 4) Keyword-to-ASIN relevance. 5) Auto campaign harvesting opportunities. Recommend keywords to add and match types to adjust.
Audit
Campaign Type Coverage Audit
Ensure you're using all relevant ad types.
Audit campaign type usage in my Amazon Ads account for the last 30 days. Check which you're running: Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and Sponsored Display Retargeting. Show performance comparison. Which types are missing? Recommend which ad types to add and initial budget allocation.
Audit
Budget & Pacing Audit
Check budget allocation and daily pacing.
Audit budget pacing for my Amazon Ads account during the last 30 days. For each campaign: Daily Budget, Average Daily Spend, Budget Utilization %, and Hours Active (if available). Identify: 1) Campaigns running out of budget early. 2) Campaigns significantly underspending. 3) Budget distribution vs performance. Recommend budget adjustments.
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