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Amazon DSP AI Prompt Library

Report on Amazon DSP spend and delivery, compare video creatives, and review where your ads appear. Customize your account and dates to prepare an analysis or media-planning brief.

Ready-to-use prompts

Amazon DSP AI Prompts for Reporting, Optimization, and Analysis

Choose a reporting goal, customize the inputs above, and copy a complete prompt that tells your AI assistant which data to analyze and what to return.

Showing 10 prompts

See available Amazon DSP metrics & breakdowns →

Reporting

Line Item Performance Report

Compare delivery and cost across DSP line items.

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Use Adzviser to report on Amazon DSP in my Amazon DSP account for the last 30 days. Show total cost, impressions, clicks, eCPM, and CTR by order and line item. Sort by total cost and summarize the line items driving the most delivery. Keep advertisers with different currencies in separate tables.

Reporting

Weekly Delivery Trends

Track how spend, impressions, and buying costs changed each week.

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Show weekly Amazon DSP total cost, impressions, clicks, and eCPM for my Amazon DSP account during the last 30 days. Identify the weeks with the largest delivery changes, then break those changes down by line item. Summarize what the media team should review next.

Reporting

Video Creative Scorecard

Compare video starts, completions, and cost by creative.

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Create an Amazon DSP video creative scorecard for my Amazon DSP account during the last 30 days. Show total cost, video starts, video completions, completion rate, and cost per completed video by creative and line item. Group comparable creative formats and highlight the strongest results with their delivery volume.

Analysis

Explain a Change in CPM

Find the line items behind a change in impression costs.

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Compare Amazon DSP results in my Amazon DSP account for the last 30 days with the previous equal-length period. Show total cost, impressions, and eCPM by line item. Identify where impression costs increased and how changes in the mix of line items affected overall eCPM. Support the explanation with a before-and-after table.

Analysis

Analyze Site Performance

See which sites account for spend and ad delivery.

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Use an Amazon DSP inventory report for my Amazon DSP account during the last 30 days to compare sites by total cost, impressions, clicks, CPM, and CTR. Show each site's share of spend and impressions. Identify sites with substantial spend and weaker click response for the media team to review.

Analysis

Compare Supply Sources

Explore how delivery and costs vary by supply source.

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Analyze Amazon DSP inventory in my Amazon DSP account during the last 30 days by supply source. Compare total cost, impressions, clicks, CPM, and CTR. Show which sources account for the largest share of delivery and where costs differ most. Break the largest difference down by line item in a separate table.

Analysis

Investigate Falling Video Completion

Locate the creatives contributing to a completion-rate decline.

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Compare Amazon DSP video starts, completions, and completion rates in my Amazon DSP account for the last 30 days with the previous equal-length period. Identify the line items and creatives behind the largest declines. Show whether the change reflects weaker results for the same creatives or more delivery to lower-completion creatives.

Optimization

Prepare the Next Media Plan

Turn delivery and cost trends into a planning discussion.

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Review Amazon DSP delivery in my Amazon DSP account for the last 30 days. Ask me whether the next plan prioritizes impressions, clicks, or completed videos and what budget is available. Using the relevant cost and volume metrics, suggest line items to consider for more investment, further testing, or closer review. Explain the evidence for each choice.

Optimization

Prioritize Video Creative Tests

Build a testing shortlist from comparable video creatives.

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Review Amazon DSP video creatives in my Amazon DSP account for the last 30 days. Compare completion rate, cost per completed video, and delivery volume within similar formats. Select three testing priorities and explain the performance question each test should answer. Propose a success metric for each test.

Optimization

Review High-Cost Inventory

Focus the inventory review on sites with meaningful spend.

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Review Amazon DSP site-level inventory for my Amazon DSP account during the last 30 days. Rank sites by total cost and compare their CPM and CTR with the rest of the same line item. Create a prioritized list of placements to investigate, showing spend and impression volume alongside each recommendation.

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