Reporting coverage
AdRoll metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's AdRoll connector. Start with these examples or search the complete catalog.
Metrics
Browse all 35 metrics
- Synced audience size
- Audience total size
- Audience current size
- Conversions
- Conversion rate
- Click-through conversions
- View-through conversions
- CTC rate
- VTC rate
- Revenue
- Revenue (account currency)
- Click revenue
- View revenue
- CPA
- Click CPA
- View CPA
- ROI
- Click ROI
- View ROI
- Sends
- Attributed conversions
- Impressions
- Clicks
- Cost (USD)
- Cost (account currency)
- CTR
- CPC
- CPM
- Average order value
- Segment conversion value (USD)
- New visitors
- Engaged visitors
- Non-bounced visitors rate
- New visitor cost
- Engaged visitor cost
Breakdowns
Browse all 108 breakdowns
- Ad name
- Ad EID
- Ad type
- Ad status
- Ad created date
- Ad updated date
- Is ad active
- Ad format ID
- Ad format
- Has future campaigns
- Ad destination URL
- Ad utm_source parameter value
- Ad utm_medium parameter value
- Ad utm_campaign parameter value
- Ad utm_term parameter value
- Ad utm_content parameter value
- Ad headline
- Ad body
- Ad message
- Original Ad
- Ad source
- Ad image
- Ad has edits
- Ad has pending edits
- Is Ad outlined
- Ad valid click tag
- AdRoll EID
- Ad height
- Ad width
- Ad outline color
- Adgroup name
- Adgroup EID
- Adgroup status
- Adgroup created date
- Adgroup updated datetime
- Is adgroup active
- Adgroup ad optimization
- Adgroup site exclusions
- Adgroup flights
- Adgroup flight timezone
- Advertiser name
- Advertiser EID
- Advertiser status
- Advertiser created date
- Advertiser currency
- Is advertiser active
- Advertiser business unit
- Advertiser URL
- Advertiser organization EID
- Advertiser click-through conversions duration (days)
- Advertiser view-through conversions duration (days)
- Advertiser rev share view
- Advertiser rev share click
- Audience name
- Audience EID
- Audience type
- Audience source campaign
- Audience parent advertiser
- Audience currency
- Audience segment EID
- Audience description
- Audience created date
- Audience inclusion rule
- Is conversion audience
- Campaign name
- Campaign EID
- Campaign type
- Campaign status
- Campaign currency
- Campaign budget
- Campaign max CPM
- Campaign created date
- Campaign updated date
- Campaign channel
- Campaign start date
- Campaign end date
- Campaign KPI currency
- Campaign KPI goal
- Campaign KPI metric
- Campaign source
- Playbook name
- Playbook EID
- Campaign group name
- AdRoll conversion ID
- Conversion device
- Conversion time
- Conversion country
- Conversion country code
- Conversion city
- Conversion cookie
- Conversion ad size
- Conversion referrer URL
- Conversion days to first touch
- Conversion days to last touch
- Conversion first touch timestamp
- Conversion last touch timestamp
- Conversion external data
- Conversion last touch attribution
- Conversion touchpoint timestamp
- Conversion attribution credit
- Conversion attribution model
- Placement
- Segment name
- Segment type
- Segment currency
- Segment duration
- Is segment active
- Is segment conversion
Setup
Connect AdRoll MCP in three steps
Connect AdRoll to Adzviser
Create a workspace. In Adzviser, sign in to AdRoll and allow Adzviser to read its reporting data.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about AdRoll.
Quick connection check
List my connected AdRoll advertiser accounts and show the Adzviser workspace for each. After I choose one, return "Revenue" for the last 7 complete days.
Try a deeper analysis
Analyze AdRoll audience segments from the workspace I choose during the last 30 complete days. For each: Segment Definition, Size, Impressions, Conversions, CPA, and Recency. Which segments should get more budget? Recommend segmentation improvements.
Prompt ideas
AdRoll prompts to try
Weekly Campaign Performance
Weekly overview of AdRoll KPIs.
Audience Segment Optimization
Optimize retargeting audiences.
Week-over-Week Trends
Track performance trends.
Choose the right setup
AdRoll MCP: official option or Adzviser?
AdRoll's beta brings AdRoll reporting and selected campaign workflows to AI assistants. Adzviser keeps the connection read-only and combines AdRoll with your other sources.
Create and manage AdRoll campaigns
- SetupConnect AdRoll directly through OAuth; the beta is available across AdRoll packages
- PermissionsCan analyze results and create or make supported changes to campaigns and ads
- Reporting scopeAdRoll only: work with campaign, audience and attribution data
Best for: AdRoll teams testing agent-assisted account workflows.
Read AdRoll's beta guide →Report on AdRoll across channels
- SetupConnect AdRoll once in Adzviser; no MCP server setup is required
- PermissionsRead-only: analyze campaign, audience and attribution results without changing AdRoll
- Reporting scopeCross-channel: compare AdRoll with paid social, search, analytics and revenue data
Best for: marketers and agencies building recurring cross-channel analysis.
Start with Adzviser →
