CONNECT ADROLL TO MUSE
Set up AdRoll reporting in Muse
Adzviser retrieves the source data through its MCP reporting tools. Muse uses those results to answer your questions. Connect the source in Adzviser, then authorize Muse to use that connection.
Connect AdRoll in Adzviser
In Adzviser, sign in to AdRoll and allow Adzviser to read its reporting data. Add the source to the workspace you want to use in Muse.
Open Adzviser setup →Authorize Adzviser in Muse
Open Muse.ai and send: “Can you connect to custom Adzviser MCP at https://mcp.adzviser.com/http?” Select Connect on the Adzviser card, sign in to Adzviser, and select Complete Authorization via MCP. Return to Muse.
https://mcp.adzviser.com/httpVerify the first result
Ask Muse to list your Adzviser workspaces and their sources. Choose the workspace and confirm the advertiser. Request a small report for a known period before expanding the analysis.
The Adzviser reporting connection is read-only. It can retrieve data for analysis; it cannot edit source records or campaigns.
A USEFUL FIRST ADROLL REPORT
Separate click-led and view-led conversion changes
Build a report you can check
For one AdRoll account, compare the last seven complete days with the preceding week. Show conversions, click-through conversions, view-through conversions, account-currency revenue and CPA by campaign where compatible. Identify which campaigns explain the largest absolute conversion changes, then inspect ad-level detail for the leading contributor.
Keep attribution categories distinct
A click-through conversion follows an attributed click; a view-through conversion follows an attributed exposure under the platform’s rules. A shift between them changes how you should interpret the result. Ask which attribution settings and reporting dates were used before reconciling the figures with a store or analytics report.
Review the creative associated with the shift
Ask Muse to show the ads contributing to the changed campaign result and retain the ad identifiers. Use this as a review list, not proof that a particular visual caused the change. Check audience and delivery context in AdRoll before editing the campaign.
Metrics for this report: Conversions; Click-through conversions; View-through conversions; Revenue (account currency); CPA.
Relevant breakdowns: Campaign name; Ad name.
These are starting fields, not a promise that every combination belongs in one report. Use separate requests for different reporting levels and check the full field catalog for additional coverage.
COPY INTO MUSE
Run your first AdRoll analysis
Paste this after connecting. Change the period or research subject to match your question, and let Muse confirm the selection before retrieving results.
Use Adzviser to analyze AdRoll. List my workspaces and ask which connected advertiser to use. For one AdRoll account, compare the last seven complete days with the preceding week. Show conversions, click-through conversions, view-through conversions, account-currency revenue and CPA by campaign where compatible. Identify which campaigns explain the largest absolute conversion changes, then inspect ad-level detail for the leading contributor. Use these metrics in compatible reports: Conversions, Click-through conversions, View-through conversions, Revenue (account currency), CPA. Relevant breakdowns: Campaign name, Ad name. Check field compatibility and use separate tables for different reporting levels. State the actual reporting dates or observation window. Show the supporting rows, then give a short conclusion and one next investigation. Label missing data and separate observed changes from possible explanations.
