Reporting coverage
ActiveCampaign metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's ActiveCampaign connector. Start with these examples or search the complete catalog.
Metrics
Browse all 28 metrics
- Total number of contacts
- Total number of deals
- Total number of accounts
- Sends
- Total opens/reads
- Unique opens/reads
- Open rate
- Total link clicks
- Unique link clicks
- Unique subscriber clicks
- Click rate
- Click to open rate
- Forwards
- Forward rate
- Unsubscribes
- Unsubscribe rate
- Campaign hard bounces
- Campaign soft bounces
- Total bounces
- Social shares
- Twitter mentions
- Facebook shares
- Number of campaigns
- Contacts hard bounces
- Contacts soft bounces
- Deal total value
- Deal average value
- Deal average win probability
Breakdowns
Browse all 53 breakdowns
- Account name
- Account ID
- Account URL
- Account created date & time
- Account updated date & time
- Campaign ID
- Campaign name
- Analytics campaign name
- Campaign type
- Campaign segment ID
- Campaign segment name
- Campaign automation ID
- Campaign created date & time
- Campaign last modified date & time
- Campaign last sent date & time
- Campaign sender email
- Campaign subject
- Contact ID
- Contact email
- Contact phone
- Contact first name
- Contact last name
- Contact organization ID
- Contact organization name
- Contact email local
- Contact email domain
- Contact created date & time
- Contact updated date & time
- Deal ID
- Deal title
- Deal description
- Deal status ID
- Deal status
- Deal created date & time
- Deal last modified date & time
- Deal win probability
- Deal win probability last modified date
- Deal currency
- Deal contact ID
- Deal contact first name
- Deal contact last name
- Deal contact email
- Deal contact phone
- Deal organization ID
- Deal organization name
- Deal owner ID
- Deal owner email
- Deal owner first name
- Deal owner last name
- Deal pipeline ID
- Deal pipeline title
- Deal stage ID
- Deal stage title
Setup
Connect ActiveCampaign MCP in three steps
Connect ActiveCampaign to Adzviser
Create a workspace. Connect ActiveCampaign using your API URL and API key.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about ActiveCampaign.
Quick connection check
List my connected ActiveCampaign accounts and show the Adzviser workspace for each. After I choose one, return "Click rate" for the last 7 complete days.
Try a deeper analysis
Analyze ActiveCampaign subject lines from the workspace I choose for the last 30 complete days. For each campaign: Subject Line, Length, Personalization, Open Rate, and Click Rate. Which patterns drive highest opens? Recommend best practices.
Prompt ideas
ActiveCampaign prompts to try
Weekly Campaign Performance
Weekly email campaign overview.
Subject Line Optimization
Identify winning subject line patterns.
Campaign Comparison Analysis
Compare campaign performance.
Choose the right setup
ActiveCampaign MCP: official option or Adzviser?
ActiveCampaign's beta is designed for working inside ActiveCampaign. Adzviser is the read-only option for analyzing ActiveCampaign alongside the rest of your business data.
Create ActiveCampaign contacts, campaigns and automations
- SetupConnect ActiveCampaign's remote URL to a supported AI assistant; no coding is required
- PermissionsCan analyze results and create or update contacts, tags, campaigns and supported automations
- Reporting scopeActiveCampaign only: work with its account data and actions
Best for: teams that want an AI assistant to perform ActiveCampaign tasks.
Explore ActiveCampaign's beta →Report on ActiveCampaign across channels
- SetupConnect ActiveCampaign once in Adzviser; no server or API setup is required
- PermissionsRead-only: analyze campaigns, contacts and revenue without changing the account
- Reporting scopeCross-channel: compare email performance with ads, commerce, analytics and CRM data
Best for: marketers and agencies focused on analysis rather than account changes.
Start with Adzviser →
