Reporting coverage
Klaviyo metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Klaviyo connector. Start with these examples or search the complete catalog.
Metrics
Browse all 60 metrics
- Email recipients
- Emails received
- Emails opened
- Emails opened (unique)
- Email open rate
- Emails clicked
- Emails clicked (unique)
- Email click rate
- Emails bounced
- Email bounce rate
- Emails dropped
- Emails marked as spam
- Email spam rate
- Email Unsubscribes
- Email Unsubscribes (unique)
- Email unsubscribe rate
- SMS recipients
- Received SMS
- Clicked SMS
- Failed to deliver SMS
- SMS Unsubscribes
- SMS Unsubscribes (unique)
- SMS unsubscribe rate
- New subscriptions to list
- New subscriptions to Back in Stock
- Shopify checkout starts
- Shopify checkout start value
- Shopify orders
- Shopify order value
- Shopify average order value
- Shopify item quantity
- Shopify checkout completion rate
- Shopify cancelled orders
- Shopify cancelled order value
- Shopify fulfilled orders
- Shopify fulfilled order value
- Shopify refunded orders
- Shopify refunded order value
- Woocommerce checkout starts
- Woocommerce checkout start value
- Woocommerce orders
- Woocommerce order value
- Woocommerce average order value
- Woocommerce item quantity
- Woocommerce checkout completion rate
- Woocommerce cancelled orders
- Woocommerce cancelled order value
- Woocommerce fulfilled orders
- Woocommerce fulfilled order value
- Woocommerce refunded orders
- Woocommerce refunded order value
- Active on site
- Viewed product
- Segment members add
- Segment members removed
- Segment members net change
- Segment total members
- Form views
- Form submissions
- Form submit rate
Breakdowns
Browse all 30 breakdowns
- Campaign name
- Campaign ID
- Campaign created date & time
- Campaign send date & time
- Campaign message type
- Campaign subject
- Campaign from email
- Campaign from name
- Campaign preview text
- Campaign status
- Campaign tags
- Flow name
- Flow ID
- Flow trigger type
- Flow status
- Flow message created date & time
- Flow message type
- Flow message subject
- Flow message from email
- Flow message from name
- Flow message preview text
- Flow tags
- Segment name
- Segment ID
- Segment created date & time
- Segment updated date & time
- Form name
- Form ID
- Form type
- Form status
Setup
Connect Klaviyo MCP in three steps
Connect Klaviyo to Adzviser
Create a workspace. In Adzviser, sign in to Klaviyo and allow Adzviser to read its reporting data.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Klaviyo.
Quick connection check
List my connected Klaviyo accounts and show the Adzviser workspace for each. After I choose one, return "Email click rate" for the last 7 complete days.
Try a deeper analysis
Analyze Klaviyo flow performance for the workspace I choose during the last 30 complete days. For each flow step: Email/SMS, Open Rate, Click Rate, Conversion Rate, Drop-Off Rate, and Revenue. Where are the biggest drop-offs? Which flow steps need new content? Recommend specific optimizations.
Prompt ideas
Klaviyo prompts to try
Weekly Campaign Performance Summary
Weekly overview of email and SMS KPIs.
Flow Optimization Strategy
Optimize automated flows for more revenue.
Revenue Attribution Analysis
Understand revenue attribution across campaigns and flows.
Choose the right setup
Klaviyo MCP: official option or Adzviser?
Klaviyo's server supports both analysis and account actions. Adzviser is the read-only choice when you want Klaviyo performance in a broader marketing and revenue view.
Create and manage Klaviyo campaigns and flows
- SetupConnect Klaviyo directly through OAuth to a supported AI assistant
- PermissionsCan analyze, create, update, send or delete supported assets; custom connections can restrict these permissions
- Reporting scopeKlaviyo only: work with its account data and actions
Best for: Klaviyo teams that want deep, account-specific workflows.
Read Klaviyo's documentation →Report on Klaviyo across channels
- SetupConnect Klaviyo once in Adzviser; no custom MCP configuration is required
- PermissionsRead-only: analyze campaigns, flows, engagement and attributed revenue without changing Klaviyo
- Reporting scopeCross-channel: compare Klaviyo with store, advertising, analytics and CRM data
Best for: marketers and agencies that need cross-channel reporting.
Start with Adzviser →
