Reporting coverage
Mailchimp metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Mailchimp connector. Start with these examples or search the complete catalog.
Metrics
Browse all 64 metrics
- Emails sent
- Emails delivered
- Emails cancelled
- Unique opens
- Total opens
- Open rate (%)
- Hard bounces
- Soft bounces
- Syntax errors
- Forwards
- Forward opens
- Abuse reports
- Unsubscribes
- Unique clicks
- Total clicks
- Unique subscriber clicks
- Click rate (%)
- Facebook likes
- Unique likes
- Recipient likes
- Total orders
- Total spent
- Total revenue
- Unique opens A
- Unique opens B
- Total opens A
- Total opens B
- Bounces A
- Bounces B
- Forwards A
- Forwards B
- Forward opens A
- Forward opens B
- Abuse reports A
- Abuse reports B
- Unsubscriptions A
- Unsubscriptions B
- Recipient clicks A
- Recipient clicks B
- List member count
- List member count since last send
- List cleaned count
- List cleaned count since last send
- List unsubscribe count
- List unsubscribe count since last send
- List open rate (%)
- List click rate (%)
- List subscription rate (%)
- List unsubscription rate (%)
- List target subscription rate (%)
- List opt-in members
- List imported members
- List removed members
- List subscribed members
- List unsubscribed members
- List reconfirmed members
- List cleaned members
- List pending members
- List deleted members
- List transactional subscribers
- List member avg. open rate (%)
- List member avg. click rate (%)
- List subscriber percent in country
- List total subscribers in country
Breakdowns
Browse all 90 breakdowns
- Campaign ID
- Campaign name
- Campaign type
- Campaign folder ID
- Campaign status
- Campaign created
- Campaign last sent
- Campaign last open
- Campaign last click
- RSS feed URL
- RSS campaign Frequency
- RSS campaign last sent
- Campaign content type
- Campaign subject line
- Campaign from name
- Campaign reply to
- Campaign to name
- Campaign authenticate
- Campaign auto footer
- Campaign inline CSS
- Campaign auto post to FB
- Campaign auto tweet
- Campaign Facebook comments
- Campaign timewarp
- Campaign template ID
- Campaign use conversation
- Campaign status enabled
- Campaign delivery status
- Campaign can be canceled
- Campaign tracking opens
- Campaign tracking HTML clicks
- Campaign tracking text clicks
- Campaign goal tracking
- Campaign Google Analytics tracking
- Campaign eCommerce360 tracking
- Campaign clickTale tracking
- Campaign Salesforce tracking
- Campaign Capsule tracking
- Campaign AB test type
- Campaign AB test size
- Campaign AB winner criteria
- Campaign AB winner wait time (min)
- Campaign AB winner campaign id
- List ID
- List name
- List subscribe URL (short)
- List subscribe URL (long)
- List permission reminder
- List notifies email on subscribe
- List notifies email on unsubscribe
- List rating
- List supports multiple email formats
- List beamer URL
- List visibility
- List modules
- List campaign defaults
- List created
- List last subscribed
- List last unsubscribed
- List contact company
- List contact address 1
- List contact address 2
- List contact city
- List contact state
- List contact zip code
- List contact country
- List contact phone
- List member ID
- List member email
- List member status
- List member full name
- List member fields (address+fname+lname)
- List member rating
- List member VIP
- List member language
- List member latitude
- List member longitude
- List member country
- List member GMT offset (hours)
- List member timezone
- List member email client
- List member email type
- List member signup date
- List member signup IP
- List member opt-in IP
- List member opt-in date
- List member unsubscribe reason
- List member last changed
- List location country
- List location country code
Setup
Connect Mailchimp MCP in three steps
Connect Mailchimp to Adzviser
Create a workspace. In Adzviser, sign in to Mailchimp and allow Adzviser to read its reporting data.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Mailchimp.
Quick connection check
List my connected Mailchimp accounts and show the Adzviser workspace for each. After I choose one, return "Total revenue" for the last 7 complete days.
Try a deeper analysis
Analyze Mailchimp subject lines from the workspace I choose for the last 30 complete days. For each campaign: Subject Line, Length, Personalization (yes/no), Emoji Usage, Open Rate, and Click Rate. Which subject line patterns drive the highest open rates? Recommend subject line best practices.
Prompt ideas
Mailchimp prompts to try
Weekly Campaign Performance Summary
Get a weekly overview of your email campaign KPIs.
Subject Line Optimization
Identify winning subject line patterns.
Campaign Comparison Analysis
Compare campaigns to identify patterns.
Choose the right setup
Mailchimp MCP: official option or Adzviser?
Mailchimp's first-party MCP is specifically for Transactional Email, formerly Mandrill. Adzviser covers Mailchimp marketing reporting, so these options solve different jobs.
Build and send transactional email
- SetupSet up Mailchimp Transactional, an API key and its required sending configuration
- PermissionsCan build templates, send transactional email, call supported APIs and diagnose failures
- Reporting scopeTransactional Email only: it does not provide Mailchimp Marketing reporting
Best for: developers operating Mailchimp Transactional Email; it is not a general marketing-reporting server.
Read Mailchimp's guide →Report on Mailchimp Marketing across channels
- SetupConnect Mailchimp Marketing once in Adzviser; no Transactional API setup is required
- PermissionsRead-only: analyze campaigns, audiences and engagement without changing Mailchimp
- Reporting scopeCross-channel: compare Mailchimp Marketing with commerce, advertising, analytics and CRM data
Best for: marketing teams analyzing campaign and audience performance.
Start with Adzviser →
