Reporting coverage
TikTok Ads metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's TikTok Ads connector. Start with these examples or search the complete catalog.
Metrics
CPCCostConversionsVideo viewsClicksImpressions
Browse all 256 metrics
- Impressions
- Clicks
- CTR
- Cost
- CPC
- CPM
- Reach
- Frequency
- Cost per 1,000 people reached
- Results
- Result rate
- Cost per result
- Real-time results
- Real-time result rate
- Cost per real-time result
- Conversions
- Conversion rate
- Cost per conversion
- Real-time conversions
- Real-time conversion rate
- Cost per real-time conversion
- Secondary goal result
- Cost per secondary goal result
- Results (SKAN)
- Result rate (SKAN)
- Cost per result (SKAN)
- Conversions (SKAN)
- Conversion rate (SKAN)
- Cost per conversion (SKAN)
- Video views
- 2-second video views
- 6-second video views
- Avg watch time per video view
- Avg watch time per person
- Video views at 25%
- Video views at 50%
- Video views at 75%
- Video views at 100%
- 6-second video views (focused view)
- Profile visits
- Paid likes
- Paid comments
- Paid shares
- Paid follows
- Clicks (All)
- Music clicks
- Duet clicks
- Stitch clicks
- Real-time app installs (in app)
- App installs (in app)
- Unique registrations (in app)
- Unique purchases (in app)
- Unique adds to cart (in app)
- Unique checkouts (in app)
- Unique content views (in app)
- Unique day 2 retentions (in app)
- Unique payment info additions (in app)
- Unique adds to wishlist (in app)
- Unique app launches (in app)
- Unique tutorial completions (in app)
- Unique group creations (in app)
- Unique group joins (in app)
- Unique role creations (in app)
- Unique credit spends (in app)
- Unique level achievements (in app)
- Unique achievement unlocks (in app)
- Unique in-app ad clicks (in app)
- Unique in-app ad impressions (in app)
- Unique loan applications (in app)
- Unique loan approvals (in app)
- Unique loan disbursements (in app)
- Unique logins (in app)
- Unique searches (in app)
- Unique trial stats (in app)
- Unique subscribes (in app)
- Registrations events (in app)
- Purchase events (in app)
- Total purchase value (in app)
- Add to cart events (in app)
- Total add to cart value (in app)
- Cost per add to cart (in app)
- Checkout events (in app)
- Total checkout value (in app)
- View content events (in app)
- Total view content value (in app)
- Day 2 retention events (in app)
- Add payment info events (in app)
- Add to wishlist events (in app)
- Total add to wishlist value (in app)
- Launch app events (in app)
- Complete tutorial events (in app)
- Total complete tutorial value (in app)
- Create group events (in app)
- Total create group value (in app)
- Join group events (in app)
- Total join group value (in app)
- Create role events (in app)
- Total create role value (in app)
- Spend credit events (in app)
- Total spend credit value (in app)
- Achieve level events (in app)
- Total achieve level value (in app)
- Unlock achievement events (in app)
- Total unlock achievement value (in app)
- In-app ad clicks (in app)
- Total in-app ad click value (in app)
- In-app ad impressions (in app)
- Total in-app ad impression value (in app)
- Loan apply events (in app)
- Loan approval events (in app)
- Loan disbursement events (in app)
- Login events (in app)
- Search events (in app)
- Start trial events (in app)
- Subscribe events (in app)
- Total subscribe value (in app)
- Unique generate lead (in app)
- Total generate lead (in app)
- Total generate lead value (in app)
- Unique rate (in app)
- Total rate (in app)
- Total rate value (in app)
- App Installs (SKAN)
- Unique registrations (SKAN)
- Registration events (SKAN)
- Unique purchases (SKAN)
- Purchase events (SKAN)
- Total purchase value (SKAN)
- Unique adds to cart (SKAN)
- Add to cart events (SKAN)
- Cost per add to cart (SKAN)
- Total add to cart value (SKAN)
- Unique checkouts (SKAN)
- Checkout events (SKAN)
- Total checkout value (SKAN)
- Unique view content (SKAN)
- View content events (SKAN)
- Total view content value (SKAN)
- Unique add payment info (SKAN)
- Add payment info events (SKAN)
- Unique add to wishlist (SKAN)
- Add to wishlist events (SKAN)
- Total add to wishlist value (SKAN)
- Unique launch app (SKAN)
- Launch app events (SKAN)
- Unique complete tutorial (SKAN)
- Complete tutorial events (SKAN)
- Total complete tutorial value (SKAN)
- Unique create group (SKAN)
- Create group events (SKAN)
- Total create group value (SKAN)
- Unique join group (SKAN)
- Join group events (SKAN)
- Total join group value (SKAN)
- Unique create role (SKAN)
- Create role events (SKAN)
- Total create role value (SKAN)
- Unique spend credit (SKAN)
- Spend credit events (SKAN)
- Total spend credit value (SKAN)
- Unique achieve level (SKAN)
- Achieve level events (SKAN)
- Total achieve level value (SKAN)
- Unique unlock achievement (SKAN)
- Unlock achievement events (SKAN)
- Total unlock achievement value (SKAN)
- Unique generate lead (SKAN)
- Total generate lead events (SKAN)
- Total generate lead value (SKAN)
- Unique in app ad click (SKAN)
- In app ad click events (SKAN)
- Total an app ad click value (SKAN)
- Unique in app ad impressions (SKAN)
- In app ad impressions events (SKAN)
- Total in app ad impressions value (SKAN)
- Unique loan apply (SKAN)
- Loan apply event (SKAN)
- Unique loan approval (SKAN)
- Loan approval events (SKAN)
- Unique loan disbursement (SKAN)
- Loan disbursement events (SKAN)
- Unique logins (SKAN)
- Login events (SKAN)
- Unique ratings (SKAN)
- Rate events (SKAN)
- Total rate value (SKAN)
- Unique search (SKAN)
- Search events (SKAN)
- Unique start trial (SKAN)
- Start trial events (SKAN)
- Unique subscribe (SKAN)
- Subscribe events (SKAN)
- Total subscribe value (SKAN)
- VTA conversions
- VTA registrations
- VTA purchases
- CTA conversions
- CTA registrations
- CTA purchases
- Complete payment ROAS (web)
- Complete payment events (web)
- Purchases (web)
- Purchase value (web)
- Total complete payment rate (web)
- Total landing page view (web)
- Cost per landing page view (web)
- Landing page view rate (web)
- Cost per add to cart (web)
- Button click events (web)
- Total button click value (web)
- Online consultation events (web)
- Total online consultation value (web)
- User registrations (web)
- Total user registration value (web)
- Product details page browse events (web)
- Total product details page browse value (web)
- Add to cart events (web)
- Total add to cart value (web)
- Place an order events (web)
- Total place an order value (web)
- Form submissions (web)
- Total form submission value (web)
- Download button clicks (web)
- Total download button click value (web)
- Checkout initiations (web)
- Total initiate checkout value (web)
- Add billing (web)
- Total add billing value (web)
- Search events (web)
- Total search value (web)
- Total subscribe (web)
- Total subscribe value (web)
- Cost per subscribe (web)
- Subscribe rate (%) (web)
- Value per subscribe (web)
- Purchase ROAS (onsite)
- Total purchases (onsite)
- Cost per purchase (onsite)
- Total purchase / complete payment value (onsite)
- Initiate checkout (onsite)
- Product details page view (onsite)
- Add to wishlist (onsite)
- Add billing (onsite)
- Add to cart (onsite)
- Cost per add to cart (onsite)
- Total add to cart value (onsite)
- Form submission (onsite)
- App store click (onsite)
- Total page views (onsite)
- Outbound clicks (onsite)
- Total product clicks (onsite)
- GMV Max Ads spend
- GMV Max Ads billed cost
- GMV Max ROI
- GMV Max Gross Revenue
- GMV Max Live Views
Breakdowns
Advertiser nameGenderDMA nameDevice OSTime zoneCompany
Browse all 101 breakdowns
- Advertiser name
- Advertiser ID
- Advertiser status
- Company
- Advertiser balance
- Currency
- Time zone
- Advertiser address
- Advertiser country
- Advertiser license number
- Advertiser contact email
- Advertiser contact phone number
- Advertiser cellphone number
- Business center ID
- Advertiser account type
- Campaign name
- Campaign ID
- Campaign type
- Campaign budget
- Campaign budget mode
- Campaign status
- Campaign operation status
- Campaign objective type
- Campaign RF type
- Campaign creation date
- Campaign modify date
- Ad group name
- Ad group ID
- Ad group status
- Ad group operation status
- Ad group optimization goal
- Ad group CPV video duration
- Ad group pacing
- Ad group bid method
- Ad group bidding strategy
- Ad group deep bid type
- Ad group bid
- Ad group conversion bid
- Ad group conversion bid statistic type
- Ad group deep CPA bid
- Ad group placement type
- Ad group placement
- Ad group are comments disabled
- Ad group schedule type
- Ad group schedule start time
- Ad group schedule end time
- Ad group budget
- Ad group budget mode
- Ad group shopping ads type
- Ad group product source
- Ad group split test group ID
- Ad group split test status
- Ad group pixel ID
- Ad group audience type
- Ad group audience rule
- Ad group age targeting
- Ad group gender targeting
- Ad group language targeting
- Ad group operating system targeting
- Ad group network type targeting
- Ad group device price targeting
- Ad group minimum Android version targeting
- Ad group minimum iOS version targeting
- Ad group promoted app ID
- Ad group promoted app type
- Ad group promoted app download URL
- Ad group conversion event
- Ad group creation date
- Ad name
- Ad text
- Ad ID
- Ad format
- Ad status
- Ad operation status
- Ad profile image URL
- Ad landing page URL
- Ad display name
- Ad call-to-action
- Ad playable URL
- Ad video ID
- Ad creative material mode
- Ad product specific type
- Ad catalog ID
- Ad product set ID
- Ad SKU IDs
- Ad dynamic format
- Ad vertical video strategy
- Ad dynamic destination
- Ad promoted app name
- Ad video thumbnail URL
- Ad creation date
- Gender
- Age
- DMA name
- Province name
- Country
- Language
- Connection type
- Device OS
- Placement
- Interest category
Setup
Connect TikTok Ads MCP in three steps
1
Connect TikTok Ads to Adzviser
Create a workspace. In Adzviser, sign in to TikTok Ads and allow Adzviser to read its reporting data.
2
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
3
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about TikTok Ads.
Quick connection check
List my connected TikTok Ads advertiser accounts and show the Adzviser workspace for each. After I choose one, return "GMV Max Ads spend" for the last 7 complete days.
Try a deeper analysis
Budget Allocation Optimizer
Analyze TikTok Ads budget allocation for the workspace I choose during the last 30 complete days. For each campaign: Daily Budget, Actual Spend, Conversions, ROAS, and Utilization %. Identify underspending campaigns with strong ROAS and overspending campaigns with poor ROAS. Recommend a new budget distribution.
Prompt ideas
TikTok Ads prompts to try
Weekly Campaign Performance Summary
Get a weekly overview of your TikTok Ads KPIs.
Budget Allocation Optimizer
Find the ideal budget distribution across campaigns.
Week-over-Week Trend Detection
Spot performance shifts and anomalies.
Choose the right setup
TikTok Ads MCP: official option or Adzviser?
TikTok's production server supports end-to-end advertising operations. Adzviser is the read-only choice for comparing TikTok Ads performance with the rest of your funnel.
TikTok for Business MCP Server
Create and manage TikTok Ads
- SetupConnect TikTok's production server directly with zero-code setup
- PermissionsCan create campaigns, adjust budgets or targeting, and apply supported optimizations
- Reporting scopeTikTok Ads only: work with its campaign and reporting data
Best for: advertisers and developers that want broad TikTok Ads control.
Read TikTok's documentation →Adzviser TikTok Ads MCP
Report on TikTok Ads across channels
- SetupConnect TikTok Ads once in Adzviser; no TikTok MCP setup is required
- PermissionsRead-only: analyze campaigns, spend, conversions and creative performance without changing TikTok Ads
- Reporting scopeCross-channel: compare TikTok with paid social, search, analytics and revenue data
Best for: marketers and agencies that want cross-channel reporting without giving AI permission to change TikTok Ads.
Start with Adzviser →
