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TikTok Ads Prompt Library
Ready-to-use AI prompts to analyze your TikTok Ads campaigns, optimize creative performance, and generate actionable reports. Customize with your account name and date range, then paste into ChatGPT, Claude, or Gemini.
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Showing 20 prompts
See available TikTok Ads metrics & breakdowns →Reporting
Weekly Campaign Performance Summary
Get a weekly overview of your TikTok Ads KPIs.
Pull the campaign performance data from my TikTok Ads account for the last 30 days. Show: Campaign Name, Objective, Impressions, Clicks, CTR, CPC, Conversions, Cost per Conversion, Total Spend, and ROAS. Sort by Spend descending. Add totals at the bottom. Highlight any campaigns where CTR dropped more than 20% vs the previous period.
Reporting
Monthly Executive Report
Generate a boardroom-ready monthly report.
Generate a monthly executive report for my TikTok Ads account covering the last 30 days. Include: 1) Total spend, conversions, and ROAS with month-over-month changes. 2) Top 5 campaigns by conversion volume. 3) Top 5 campaigns by ROAS. 4) Bottom 3 underperforming campaigns with reasons. 5) A summary with 3 actionable recommendations for next month.
Reporting
Ad Group Performance Breakdown
Drill into ad group-level data across campaigns.
From my TikTok Ads account for the last 30 days, show ad group performance. Include: Campaign, Ad Group, Targeting, Impressions, Clicks, CTR, CPC, Conversions, Cost per Conversion, and ROAS. Flag ad groups with Cost per Conversion more than 50% above account average. Group by campaign.
Reporting
Creative Performance Report
Compare video ad creatives to find top performers.
Pull ad-level performance from my TikTok Ads account for the last 30 days. For each ad: Ad Name, Video Duration, Impressions, CTR, 2s/6s Video View Rate, Video Completion Rate, Clicks, Conversions, and ROAS. Rank by ROAS. Which video lengths and styles perform best? Recommend which ads to scale and which to pause.
Reporting
Placement Performance Report
Compare TikTok vs Pangle and other placement performance.
Analyze placement-level performance for my TikTok Ads account during the last 30 days. Break down by placement (TikTok, Pangle, News Feed App Series) and show: Impressions, Clicks, CTR, CPC, Conversions, CPA, and ROAS. Which placement delivers the best ROAS? Should any placements be excluded?
Optimization
Budget Allocation Optimizer
Find the ideal budget distribution across campaigns.
Analyze budget allocation for my TikTok Ads account during the last 30 days. For each campaign: Daily Budget, Actual Spend, Conversions, ROAS, and Utilization %. Identify underspending campaigns with strong ROAS and overspending campaigns with poor ROAS. Recommend a new budget distribution.
Optimization
Audience Targeting Optimization
Evaluate and refine audience targeting.
Review audience targeting across my TikTok Ads account during the last 30 days. For each ad group: Targeting Type (Interest, Behavior, Custom Audience, Lookalike), Audience Size, Impressions, CTR, Conversions, and CPA. Which targeting approaches deliver the best results? Recommend specific targeting adjustments.
Optimization
Creative Refresh Recommendations
Identify fatigued creatives that need refreshing.
Analyze creative performance trends in my TikTok Ads account for the last 30 days. For each ad running more than 7 days: Ad Name, Days Active, Initial CTR vs Current CTR, Initial CPA vs Current CPA, and Frequency. Flag ads where CTR has declined by 25%+ from launch. Recommend which creatives need immediate refreshing and suggest creative direction based on top performers.
Optimization
Bid & Delivery Optimization
Optimize bid strategies and delivery settings.
Review bid and delivery settings for my TikTok Ads account during the last 30 days. For each campaign: Bid Strategy, Bid Amount, Delivery Type, Actual CPA vs Target CPA, and Pacing. Identify campaigns where actual CPA significantly exceeds the bid target. Recommend bid adjustments and delivery type changes to improve efficiency.
Optimization
Dayparting Analysis
Find the best times to reach your TikTok audience.
Analyze hourly and day-of-week performance for my TikTok Ads account during the last 30 days. Show: Time Slot, Impressions, Clicks, CTR, Conversions, CPA. When does your target audience engage most? Identify the top 5 and bottom 5 time slots. Recommend a scheduling strategy.
Analysis
Week-over-Week Trend Detection
Spot performance shifts and anomalies.
Compare this week vs last week for my TikTok Ads account during the last 30 days. Show week-over-week changes for: Impressions, Clicks, CTR, CPC, Conversions, CPA, Spend, and ROAS. Flag any metric that changed by more than 15% with ⚠️. Provide possible explanations and suggested actions.
Analysis
Video Engagement Deep Dive
Analyze video retention and engagement patterns.
Deep-dive into video engagement for my TikTok Ads account during the last 30 days. For each video ad: Video Duration, Average Watch Time, 2s Views, 6s Views, Video Views at 25/50/75/100%, Likes, Comments, Shares, and Profile Visits. Which video lengths have the best completion rates? What's the relationship between engagement (likes/shares) and conversions? Recommend content strategies.
Analysis
Audience Insights Analysis
Understand who's engaging with your ads.
Analyze audience demographics for my TikTok Ads account during the last 30 days. Break down by age group, gender, and location: Impressions, Clicks, CTR, Conversions, and CPA. Which demographic segments perform best? Are there high-spending segments with poor conversion rates? Recommend demographic targeting adjustments.
Analysis
Spark Ads vs Regular Ads Comparison
Compare the performance of Spark Ads against standard ads.
From my TikTok Ads account for the last 30 days, compare Spark Ads (boosted organic posts) vs standard In-Feed Ads. Show: Ad Type, Impressions, CTR, Engagement Rate, Video Completion Rate, Conversions, CPA, and ROAS. Do Spark Ads outperform standard ads in engagement and conversions? Recommend when to use each format.
Analysis
Conversion Path Analysis
Understand how users convert after seeing your TikTok ads.
Analyze conversion data for my TikTok Ads account during the last 30 days. Show: 1) Top 10 converting ad groups with their targeting. 2) Average time between ad view/click and conversion. 3) Conversion rate by ad format. 4) Click-through vs view-through conversion split. Which conversion paths are most efficient? Recommend optimization strategies.
Audit
Account Health Check
Run a comprehensive health check on your TikTok Ads account.
Perform a health check for my TikTok Ads account using data from the last 30 days. Evaluate: 1) Account structure. 2) Budget utilization. 3) CTR, CPA, and ROAS vs TikTok benchmarks. 4) Percentage of spend on converting vs non-converting ad groups. 5) Ad groups in learning phase. Give a health score from 1-10 and list top 5 issues.
Audit
Wasted Spend Audit
Find where your TikTok ad budget is being wasted.
Audit wasted spend in my TikTok Ads account for the last 30 days. Identify: 1) Ad groups with 1000+ impressions and zero conversions. 2) Ad groups with CPA more than 2x account average. 3) Creatives with declining performance (fatigue). 4) Placements with poor ROAS. Calculate total wasted spend and recommend specific cuts.
Audit
Pixel & Event Tracking Audit
Verify your TikTok Pixel is properly configured.
Audit tracking for my TikTok Ads account using data from the last 30 days. Check: 1) How many pixel events are configured? 2) Are there campaigns with spend but zero tracked conversions? 3) Is the Events API connected for server-side tracking? 4) Are all funnel events being tracked (ViewContent, AddToCart, Purchase)? List gaps and recommend fixes.
Audit
Creative Diversity Audit
Ensure you have enough creative variety to avoid fatigue.
Audit creative diversity in my TikTok Ads account for the last 30 days. Check: 1) How many unique creatives are running per ad group? 2) Average creative age (days since launch). 3) Ad groups relying on a single creative. 4) Percentage of spend going to creatives older than 14 days. 5) Creative format diversity (ratio of image vs video). Recommend a creative refresh plan.
Audit
Campaign Structure Review
Evaluate your campaign structure against best practices.
Review the structure of my TikTok Ads account using data from the last 30 days. Analyze: 1) Campaigns per objective. 2) Ad groups per campaign (flag >10). 3) Ads per ad group (flag <2 or >6). 4) Budget distribution across objectives. 5) Naming convention consistency. Provide restructuring recommendations for flagged issues.
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