Reporting coverage
Snapchat Ads metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Snapchat Ads connector. Start with these examples or search the complete catalog.
Metrics
CPMCostTotal app installsFirst quartile viewsCamera savesImpressions
Browse all 276 metrics
- Impressions
- Unique impressions
- Swipes
- Cost
- Screen time (s)
- First quartile views
- Second quartile views
- Third quartile views
- Video completions
- Video views
- Video views 15 seconds
- CPM
- Cost per view
- Paid impressions
- Frequency
- Attachment frequency
- Swipe up rate
- Cost per swipe up
- Attachment avg. view time (s)
- Attachment total view time (s)
- Attachment impressions
- Total app installs
- Android installs
- iOS installs
- Cost per install
- Application install rate
- 25% attachment quartile
- 50% attachment quartile
- 75% attachment quartile
- Attachment completions
- Attachment video views
- Leads
- Cost per Lead
- Camera saves
- Camera shares
- Earned impressions
- Camera save rate
- Camera share rate
- Cost per camera share
- Story opens
- Cost per story open
- Story open rate
- Story completes
- Story complete rate
- ROAS
- Purchases value
- Purchases value swipe up
- Purchases value view
- Purchases
- Achievement unlocked
- Achievement unlocked swipe ups
- Achievement unlocked views
- Achievement unlocked value
- Cost per achievement unlocked
- Purchases swipe up
- Purchases view
- Cost per purchase
- Save
- Save swipe up
- Save view
- Cost per save
- App opens
- App opens swipe up
- App opens view
- Add billing
- Add billing swipe up
- Add billing view
- Cost per add billing
- Add to cart
- Add to cart swipe up
- Add to cart view
- Cost per add to cart
- Level complete
- Level complete swipe up
- Level complete view
- Page views
- Page views swipe up
- Page views view
- Cost per page view
- Searches
- Searches swipe up
- Searches view
- Cost per search
- Sign ups
- Sign ups swipe up
- Sign ups view
- Cost per sign up
- Content views
- Content views swipe up
- Content views view
- Cost per content view
- Started checkouts
- Started checkouts swipe up
- Started checkouts view
- Cost per start checkout
- Custom event 1
- Custom event 1 swipe ups
- Custom event 1 views
- Cost per custom event 1
- Custom event 2
- Custom event 2 swipe ups
- Custom event 2 views
- Cost per custom event 2
- Custom event 3
- Custom event 3 swipe ups
- Custom event 3 views
- Cost per custom event 3
- Custom event 4
- Custom event 4 swipe ups
- Custom event 4 views
- Cost per custom event 4
- Custom event 5
- Custom event 5 swipe ups
- Custom event 5 views
- Cost per custom event 5
- Subscribes
- Subscribes swipe ups
- Subscribes views
- Subscribes value
- Cost per subscribe
- Ad clicks
- Ad clicks swipe ups
- Ad clicks views
- Ad clicks value
- Cost per ad click
- Ad views
- Ad views swipe ups
- Ad views value
- Cost per ad view
- Completed tutorials
- Completed tutorials swipe ups
- Completed tutorials views
- Completed tutorials value
- Cost per completed tutorial
- Invites sent
- Invites sent swipe ups
- Invites sent views
- Invites sent value
- Cost per invites sent
- Logins
- Logins swipe ups
- Logins views
- Logins value
- Cost per login
- Shares
- Shares swipe ups
- Shares views
- Shares value
- Cost per share
- Reservations
- Reservations swipe ups
- Reservations views
- Reservations value
- Cost per reservation
- Adds to wishlist
- Adds to wishlist swipe ups
- Adds to wishlist views
- Adds to wishlist value
- Cost per add to wishlist
- Credits spent
- Credits spent swipe ups
- Credits spent views
- Credits spent value
- Cost per credit spent
- Rates submitted
- Rates submitted swipe ups
- Rates submitted views
- Rates submitted value
- Cost per rate submitted
- Trial starts
- Trial starts swipe ups
- Trial starts views
- Trial starts value
- Cost per trial start
- Lists viewed
- Lists viewed swipe ups
- Lists viewed views
- Lists viewed value
- Cost per list viewed
- Store visits
- Achievement unlocked swipe up (SKAN)
- Achievement unlocked views (SKAN)
- Achievement unlocked (SKAN)
- Ad clicks swipe up (SKAN)
- Ad clicks views (SKAN)
- Ad clicks (SKAN)
- Ad views swipe up (SKAN)
- Ad views views (SKAN)
- Ad views (SKAN)
- Add billing swipe up (SKAN)
- Add billing views (SKAN)
- Add billing (SKAN)
- Add to cart swipe up (SKAN)
- Add to cart views (SKAN)
- Add to cart (SKAN)
- Adds to wishlist swipe up (SKAN)
- Adds to wishlist views (SKAN)
- Adds to wishlist (SKAN)
- App installs swipe up (SKAN)
- App installs views (SKAN)
- App installs (SKAN)
- App opens swipe up (SKAN)
- App opens views (SKAN)
- App opens (SKAN)
- Completed tutorials swipe up (SKAN)
- Completed tutorials views (SKAN)
- Completed tutorials (SKAN)
- Content views swipe up (SKAN)
- Content views views (SKAN)
- Content views (SKAN)
- Credits spent swipe up (SKAN)
- Credits spent views (SKAN)
- Credits spent (SKAN)
- Custom event 1 swipe up (SKAN)
- Custom event 1 views (SKAN)
- Custom event 1 (SKAN)
- Custom event 2 swipe up (SKAN)
- Custom event 2 views (SKAN)
- Custom event 2 (SKAN)
- Custom event 3 swipe up (SKAN)
- Custom event 3 views (SKAN)
- Custom event 3 (SKAN)
- Custom event 4 swipe up (SKAN)
- Custom event 4 views (SKAN)
- Custom event 4 (SKAN)
- Custom event 5 swipe up (SKAN)
- Custom event 5 views (SKAN)
- Custom event 5 (SKAN)
- Invites sent swipe up (SKAN)
- Invites sent views (SKAN)
- Invites sent (SKAN)
- Level complete swipe up (SKAN)
- Level complete views (SKAN)
- Level complete (SKAN)
- Lists viewed swipe up (SKAN)
- Lists viewed views (SKAN)
- Lists viewed (SKAN)
- Logins swipe up (SKAN)
- Logins views (SKAN)
- Logins (SKAN)
- Page views swipe up (SKAN)
- Page views views (SKAN)
- Page views (SKAN)
- Purchases swipe up (SKAN)
- Purchases views (SKAN)
- Purchases (SKAN)
- Rates submitted swipe up (SKAN)
- Rates submitted views (SKAN)
- Rates submitted (SKAN)
- Reservations swipe up (SKAN)
- Reservations views (SKAN)
- Reservations (SKAN)
- Save swipe up (SKAN)
- Save views (SKAN)
- Save (SKAN)
- Searches swipe up (SKAN)
- Searches views (SKAN)
- Searches (SKAN)
- Shares swipe up (SKAN)
- Shares views (SKAN)
- Shares (SKAN)
- Sign ups swipe up (SKAN)
- Sign ups views (SKAN)
- Sign ups (SKAN)
- Started checkouts swipe up (SKAN)
- Started checkouts views (SKAN)
- Started checkouts (SKAN)
- Subscribes swipe up (SKAN)
- Subscribes views (SKAN)
- Subscribes (SKAN)
- Trial starts swipe up (SKAN)
- Trial starts views (SKAN)
- Trial starts (SKAN)
- Unknown event swipe up (SKAN)
- Unknown event views (SKAN)
- Unknown event (SKAN)
Breakdowns
Ad account IDGenderCountryOperating systemMakeAd account name
Browse all 47 breakdowns
- Ad account ID
- Ad account name
- Ad account type
- Ad account status
- Ad account organization ID
- Ad account currency
- Ad account timezone
- Campaign ID
- Campaign name
- Campaign status
- Campaign start date
- Campaign end time
- Campaign Buy type
- Campaign lifetime spend cap
- Campaign objective
- Ad squad ID
- Ad squad name
- Ad squad status
- Ad squad type
- Ad squad placement
- Ad squad billing event
- Ad squad bid
- Ad squad daily budget
- Ad squad start datetime
- Ad squad optimization goal
- Ad ID
- Ad name
- Ad status
- Ad Review status
- Ad type
- Creative ID
- Creative name
- Creative type
- Creative packaging status
- Creative review
- Creative is shareable
- Creative top Snap crop position
- Country
- Region
- DMA
- Gender
- Age group
- Operating system
- Make
- Lifestyle category
- Age & Gender
- Country & Operating system
Setup
Connect Snapchat Ads MCP in three steps
1
Connect Snapchat Ads to Adzviser
Create a workspace. In Adzviser, sign in to Snapchat Ads and allow Adzviser to read its reporting data.
2
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
3
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Snapchat Ads.
Quick connection check
List my connected Snapchat Ads accounts and show the Adzviser workspace for each. After I choose one, return "Ad clicks" for the last 7 complete days.
Try a deeper analysis
Budget Allocation Optimizer
Analyze Snapchat Ads budget allocation for the workspace I choose during the last 30 complete days. For each campaign: Daily Budget, Actual Spend, Conversions, ROAS, and Utilization %. Identify underspending campaigns with strong ROAS and overspending with poor ROAS. Recommend budget redistribution.
Prompt ideas
Snapchat Ads prompts to try
Weekly Campaign Performance Summary
Get a weekly overview of your Snapchat Ads KPIs.
Budget Allocation Optimizer
Optimize budget distribution across campaigns.
Week-over-Week Trend Detection
Spot performance shifts and anomalies.
Choose the right setup
Snapchat Ads MCP: official option or Adzviser?
Snap's MCP provides self-service, read-only advertising access after an organization admin approves the agent. Adzviser adds cross-channel context around the same kind of reporting.
Snapchat Ads MCP
Report on Snapchat Ads only
- SetupHave a Snap organization admin approve access for the AI agent
- PermissionsRead-only: analyze campaign structure and performance without changing Snapchat Ads
- Reporting scopeSnapchat Ads only: analyze its campaign and reporting data
Best for: Snap advertising teams whose organization admin can approve agent access.
Read Snap's documentation →Adzviser Snapchat Ads MCP
Compare Snapchat Ads across channels
- SetupConnect Snapchat Ads once in an Adzviser workspace
- PermissionsRead-only: analyze spend, delivery and conversions without changing Snapchat Ads
- Reporting scopeCross-channel: compare Snapchat with TikTok, Meta, analytics and revenue data
Best for: marketers and agencies reporting across multiple channels.
Start with Adzviser →
