Choose the right setup
Merchant Center MCP: official option or Adzviser?
Google's experimental alpha provides direct Merchant API tools. Adzviser is the stable reporting-oriented option for connecting Merchant Center performance with ads and commerce data.
Test Google's Merchant Center alpha
- SetupConfigure the experimental alpha with Merchant API credentials and an MCP client
- PermissionsCan review product issues and performance and perform limited supported data-source actions
- Reporting scopeMerchant Center only: work with products, reports and account issues
Best for: developers evaluating Google's newest Merchant API agent tools.
Read Google's documentation →Report on Merchant Center across channels
- SetupConnect Merchant Center once in Adzviser; no alpha or MCP-client configuration is required
- PermissionsRead-only: analyze product status and performance without changing Merchant Center
- Reporting scopeCross-channel: compare Merchant Center with Google Ads, stores and analytics
Best for: commerce marketers and agencies focused on reporting.
Start with Adzviser →Prompt ideas
Merchant Center prompts to try
Weekly Product Feed Summary
Weekly overview of product feed health.
Product Title Optimization
Optimize product titles for better visibility.
Shopping Trend Analysis
Track Shopping performance trends.
Setup
Connect Merchant Center MCP in three steps
Connect Merchant Center to Adzviser
Create a workspace. In Adzviser, sign in to Merchant Center and allow Adzviser to read its reporting data.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Merchant Center.
Quick connection check
List my connected Google Merchant Center accounts and show the Adzviser workspace for each. After I choose one, return "Conversions" for the last 7 complete days.
Try a deeper analysis
Analyze Google Merchant Center product title performance from the workspace I choose for the last 30 complete days. For top and bottom products by CTR: Title, Length, Keyword Presence, and CTR. Which title patterns drive the best CTR? Recommend title optimization strategies.
Reporting coverage
