Reporting coverage
Merchant Center metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Merchant Center connector. Start with these examples or search the complete catalog.
Metrics
Browse all 5 metrics
- Impressions
- Clicks
- CTR
- Conversions
- Conversion rate
Breakdowns
Browse all 56 breakdowns
- Marketing method
- Customer country code
- Product ID
- Title
- Link
- Description
- Image link
- Brand
- Condition
- Availability
- Product type
- Price
- Currency
- Language
- Product category (1st level)
- Product category (2nd level)
- Product category (3rd level)
- Product category (4th level)
- Product category (5th level)
- Product type (1st level)
- Product type (2nd level)
- Product type (3rd level)
- Product type (4th level)
- Product type (5th level)
- Custom label 0
- Custom label 1
- Custom label 2
- Custom label 3
- Custom label 4
- Conversion value
- Conversion value currency
- Feed label
- Source
- MPN
- GTIN
- Target country
- Google product category
- Item group ID
- Shipping label
- Tax category
- Status
- Approved countries
- Pending countries
- Disapproved countries
- Creation date
- Last update date
- Google expiration date
- Product issue code
- Product issue severity
- Product issue resolution
- Product issue attribute name
- Product issue description
- Product issue detail
- Product issue documentation
- Product issue applicable countries
- Product issue context
Setup
Connect Merchant Center MCP in three steps
Connect Merchant Center to Adzviser
Create a workspace. In Adzviser, sign in to Merchant Center and allow Adzviser to read its reporting data.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Merchant Center.
Quick connection check
List my connected Google Merchant Center accounts and show the Adzviser workspace for each. After I choose one, return "Conversions" for the last 7 complete days.
Try a deeper analysis
Analyze Google Merchant Center product title performance from the workspace I choose for the last 30 complete days. For top and bottom products by CTR: Title, Length, Keyword Presence, and CTR. Which title patterns drive the best CTR? Recommend title optimization strategies.
Prompt ideas
Merchant Center prompts to try
Weekly Product Feed Summary
Weekly overview of product feed health.
Product Title Optimization
Optimize product titles for better visibility.
Shopping Trend Analysis
Track Shopping performance trends.
Choose the right setup
Merchant Center MCP: official option or Adzviser?
Google's experimental alpha provides direct Merchant API tools. Adzviser is the stable reporting-oriented option for connecting Merchant Center performance with ads and commerce data.
Test Google's Merchant Center alpha
- SetupConfigure the experimental alpha with Merchant API credentials and an MCP client
- PermissionsCan review product issues and performance and perform limited supported data-source actions
- Reporting scopeMerchant Center only: work with products, reports and account issues
Best for: developers evaluating Google's newest Merchant API agent tools.
Read Google's documentation →Report on Merchant Center across channels
- SetupConnect Merchant Center once in Adzviser; no alpha or MCP-client configuration is required
- PermissionsRead-only: analyze product status and performance without changing Merchant Center
- Reporting scopeCross-channel: compare Merchant Center with Google Ads, stores and analytics
Best for: commerce marketers and agencies focused on reporting.
Start with Adzviser →
