Choose the right setup
Matomo MCP: official option or Adzviser?
Matomo provides MCP for Cloud and an installable plugin for On-Premise. Adzviser is the cross-source option when Matomo needs to sit beside acquisition and revenue data.
Query one Matomo instance directly
- SetupEnable MCP in Matomo Cloud or install its MCP plugin on Matomo On-Premise
- PermissionsSetup-dependent: query reports and optionally expose the raw Matomo API methods you enable
- Reporting scopeMatomo only: analyze data from that Matomo instance
Best for: Matomo teams that want direct control over their own analytics instance.
Read Matomo's setup guide →Compare Matomo with other channels
- SetupConnect Matomo once in Adzviser; no Matomo MCP plugin is required
- PermissionsRead-only: analyze traffic, content, acquisition and conversions without changing Matomo
- Reporting scopeCross-channel: compare Matomo with ads, commerce, email and CRM results
Best for: marketers and agencies building cross-channel performance views.
Start with Adzviser →Prompt ideas
Matomo prompts to try
Weekly Traffic Summary
Weekly traffic overview.
Landing Page Optimization
Optimize landing pages.
Visitor Behavior Analysis
Understand how visitors interact.
Setup
Connect Matomo MCP in three steps
Connect Matomo to Adzviser
Create a workspace. Connect Matomo using your Matomo base URL and authentication token.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Matomo.
Quick connection check
List my connected Matomo sites and show the Adzviser workspace for each. After I choose one, return "City revenue" for the last 7 complete days.
Try a deeper analysis
Analyze Matomo landing pages from the workspace I choose for the last 30 complete days. Show: Landing Page, Visits, Bounce Rate, Actions per Visit, and Conversions. Identify high-traffic pages with high bounce rates. Recommend specific improvements.
Reporting coverage
