Reporting coverage
Matomo metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Matomo connector. Start with these examples or search the complete catalog.
Metrics
Ecommerce total revenueEcommerce ordersOutlink unique clicksUsersOutlink total time spent (sec)Outlink clicks
Browse all 206 metrics
- Outlink unique clicks
- Outlink clicks
- Outlink total time spent (sec)
- Ecommerce subtotal
- Ecommerce tax
- Ecommerce shipping
- Ecommerce discount
- Ecommerce orders
- Ecommerce visits
- Ecommerce total revenue
- Ecommerce average order value
- Ecommerce purchased products
- Goal conversions
- Goal conversions (new visit)
- Goal conversions (returning visit)
- Goal revenue
- Goal revenue (new visit)
- Goal revenue (returning visit)
- Goal visits converted
- Goal visits converted (new visit)
- Goal visits converted (returning visit)
- Downloads
- Unique downloads
- Download total time spent (sec)
- Product revenue
- Product quantity
- Product unique purchases
- Product average price
- Product average quantity
- Event visits
- Event unique visitors
- Events
- Events with value
- Event value
- Average event value
- Event action visits
- Event action unique visitors
- Event action events
- Event action events with value
- Event action event value
- Event action average event value
- Visits
- Unique visitors
- Users
- Actions
- Actions per visit
- Max actions
- Bounces
- Bounce rate
- Converted visits
- Total visit length (sec)
- Avg. visit duration (sec)
- Location visits
- Location unique visitors
- Location users
- Location actions
- Location actions per visit
- Location max actions
- Location bounces
- Location bounce rate
- Location conversions
- Location converted visits
- Location revenue
- Location total visit length (sec)
- Location avg. time on website (sec)
- City visits
- City unique visitors
- City users
- City actions
- City actions per visit
- City bounces
- City bounce rate
- City conversions
- City converted visits
- City revenue
- City total visit length (sec)
- City avg. time on website (sec)
- Language visits
- Language unique visitors
- Language users
- Language actions
- Language max actions
- Language actions per visit
- Language bounces
- Language bounce rate
- Language converted visits
- Language total visit length (sec)
- Language avg. time on website (sec)
- Device visits
- Device unique visitors
- Device users
- Device actions
- Device actions per visit
- Device max actions
- Device bounces
- Device bounce rate
- Device conversions
- Device converted visits
- Device revenue
- Device total visit length (sec)
- Device avg. time on website (sec)
- Page visits
- Page unique visitors
- Page users
- Page actions
- Page actions per visit
- Page max actions
- Page bounces
- Page bounce rate
- Page conversions
- Page converted visits
- Page revenue
- Page total visit length (sec)
- Page avg. time on website (sec)
- Page title visits
- Page title unique visitors
- Page title users
- Page title actions
- Page title actions per visit
- Page title max actions
- Page title bounces
- Page title bounce rate
- Page title converted visits
- Page title total visit length (sec)
- Page title avg. time on website (sec)
- Channel visits
- Channel unique visitors
- Channel users
- Channel actions
- Channel actions per visit
- Channel max actions
- Channel bounces
- Channel bounce rate
- Channel conversions
- Channel converted visits
- Channel revenue
- Channel total visit length (sec)
- Channel avg. time on website (sec)
- Referrer visits
- Referrer unique visitors
- Referrer users
- Referrer actions
- Referrer actions per visit
- Referrer max actions
- Referrer bounces
- Referrer bounce rate
- Referrer converted visits
- Referrer total visit length (sec)
- Referrer avg. time on website (sec)
- Search engine visits
- Search engine unique visitors
- Search engine users
- Search engine actions
- Search engine actions per visit
- Search engine max actions
- Search engine bounces
- Search engine bounce rate
- Search engine conversions
- Search engine converted visits
- Search engine revenue
- Search engine total visit length (sec)
- Search engine avg. time on website (sec)
- Search keyword visits
- Search keyword unique visitors
- Search keyword users
- Search keyword actions
- Search keyword actions per visit
- Search keyword max actions
- Search keyword bounces
- Search keyword bounce rate
- Search keyword conversions
- Search keyword converted visits
- Search keyword revenue
- Search keyword total visit length (sec)
- Search keyword avg. time on website (sec)
- Campaign visits
- Campaign unique visitors
- Campaign users
- Campaign actions
- Campaign actions per visit
- Campaign max actions
- Campaign bounces
- Campaign bounce rate
- Campaign conversions
- Campaign converted visits
- Campaign revenue
- Campaign total visit length (sec)
- Campaign avg. time on website (sec)
- Campaign keyword visits
- Campaign keyword unique visitors
- Campaign keyword users
- Campaign keyword actions
- Campaign keyword actions per visit
- Campaign keyword max actions
- Campaign keyword bounces
- Campaign keyword bounce rate
- Campaign keyword conversions
- Campaign keyword converted visits
- Campaign keyword revenue
- Campaign keyword total visit length (sec)
- Campaign keyword avg. time on website (sec)
- Site searches
- Site search results pages
- Site search exits
- Site search exit rate
- Site search total time spent (sec)
Breakdowns
Channel typeCampaign nameCountryDevice typeDownload URLEvent category
Browse all 48 breakdowns
- Campaign name
- Campaign keyword campaign name
- Campaign keyword
- Channel type
- Device type
- Download URL
- Event category
- Event actions
- Event action
- Event name
- Website name
- Website ID
- Goal name
- Goal ID
- Goal description
- Goal match attribute
- Goal pattern
- Goal pattern type
- Goal case sensitive
- Goal allow multiple
- Goal is deleted
- Goal revenue target
- Goal event value as revenue
- Browser language
- Country
- Country (city report)
- Country code
- City
- Region
- Region code
- Clicked outlink
- Page
- Page URL
- Page title
- Product name
- Referrer
- Referrer URL
- Referrer type
- Search engine
- Search engine URL
- Search keyword search engine
- Search keyword search engine URL
- Search keyword
- Search keyword URL
- Site search keyword
- Social network
- Social network URL
- Social network logo
Setup
Connect Matomo MCP in three steps
1
Connect Matomo to Adzviser
Create a workspace. Connect Matomo using your Matomo base URL and authentication token.
2
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
3
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Matomo.
Quick connection check
List my connected Matomo sites and show the Adzviser workspace for each. After I choose one, return "City revenue" for the last 7 complete days.
Try a deeper analysis
Landing Page Optimization
Analyze Matomo landing pages from the workspace I choose for the last 30 complete days. Show: Landing Page, Visits, Bounce Rate, Actions per Visit, and Conversions. Identify high-traffic pages with high bounce rates. Recommend specific improvements.
Prompt ideas
Matomo prompts to try
Weekly Traffic Summary
Weekly traffic overview.
Landing Page Optimization
Optimize landing pages.
Visitor Behavior Analysis
Understand how visitors interact.
Choose the right setup
Matomo MCP: official option or Adzviser?
Matomo provides MCP for Cloud and an installable plugin for On-Premise. Adzviser is the cross-source option when Matomo needs to sit beside acquisition and revenue data.
Matomo MCP Server
Query one Matomo instance directly
- SetupEnable MCP in Matomo Cloud or install its MCP plugin on Matomo On-Premise
- PermissionsSetup-dependent: query reports and optionally expose the raw Matomo API methods you enable
- Reporting scopeMatomo only: analyze data from that Matomo instance
Best for: Matomo teams that want direct control over their own analytics instance.
Read Matomo's setup guide →Adzviser Matomo MCP
Compare Matomo with other channels
- SetupConnect Matomo once in Adzviser; no Matomo MCP plugin is required
- PermissionsRead-only: analyze traffic, content, acquisition and conversions without changing Matomo
- Reporting scopeCross-channel: compare Matomo with ads, commerce, email and CRM results
Best for: marketers and agencies building cross-channel performance views.
Start with Adzviser →
